Growth What Happened? Why is our market share down in laundry? - PowerPoint PPT Presentation

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Growth What Happened? Why is our market share down in laundry? Data Technicians Only You New questions take days or weeks to answer Where can I buy some laundry detergent? March 2016 Google DeepMind's AlphaGo defeated Lee Sedol 41.

Growth
What Happened?
Why is our market share down in laundry?
Data Technicians Only You
New questions take days or weeks to answer
“Where can I buy some laundry detergent?”
March 2016 Google DeepMind's AlphaGo defeated Lee Sedol 4–1.
AI + Human = Human Augmentation
Augmented Analytics according to Gartner “Augmented analytics, an approach that automates insights using machine learning and natural-language generation, marks the next wave of disruption in the data and analytics market.” Augmented Analytics Is the Future of Data and Analytics. Gartner https://www.gartner.com/doc/3773164/augmented- analytics-future-data-analytics
Key Elements of Augmented Analytics for CPG Driven by natural language - search, voice, devices Automation of analysis , including understanding drivers and communicating that analysis using natural language generation (stories, articles) Consumer goods aware. How to handle syndicated data, what AI/ML to use for which analysis.
AnswerRocket is an AI-driven CPG analyst
Understanding to action 10X faster. Speed = growth.
Without AI Causation Ideation 0 20 40 60 80
With AI Causation Ideation 0 20 40 60 80
Working with 3 of the top 10 FMCGs
Demo

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Growth What Happened? Why is our market share down in laundry? - PowerPoint PPT Presentation

Growth What Happened? Why is our market share down in laundry? Data Technicians Only You New questions take days or weeks to answer Where can I buy some laundry detergent? March 2016 Google DeepMind's AlphaGo defeated Lee Sedol 41.

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