Have we reached Peak Drupal? Where Drupal 8 sits in the CMS - - PowerPoint PPT Presentation

▶
have we reached peak drupal
SMART_READER_LITE
LIVE PREVIEW

Have we reached Peak Drupal? Where Drupal 8 sits in the CMS - - PowerPoint PPT Presentation

Sep 28, 2022 46 likes •567 views

Have we reached Peak Drupal? Where Drupal 8 sits in the CMS landscape. Owen Lansbury - PreviousNext DIAMOND SPONSOR PLATINUM SPONSORS GOLD SPONSOR Owen Lansbury Co-founder & Managing Director Looking outside the Drupal bubble... Have we

slide-1
SLIDE 1

Have we reached Peak Drupal?

Where Drupal 8 sits in the CMS landscape.

Owen Lansbury - PreviousNext

DIAMOND SPONSOR PLATINUM SPONSORS GOLD SPONSOR
slide-2
SLIDE 2

Owen Lansbury

Co-founder & Managing Director

slide-3
SLIDE 3

Looking outside the Drupal bubble...

slide-4
SLIDE 4

Have we reached peak Drupal?

slide-5
SLIDE 5

“Drupal powers over a million websites!”

slide-6
SLIDE 6

https://www.drupal.org/project/usage/drupal

slide-7
SLIDE 7

Riding the Hype Cycle

slide-8
SLIDE 8

Not to be confused with the “7 Stages of Grief”

slide-9
SLIDE 9
slide-10
SLIDE 10

4 4S

slide-11
SLIDE 11

“Drupal powers 30% of the Top 10,000 websites”

slide-12
SLIDE 12
slide-13
SLIDE 13

https://w3techs.com/technologies/history_overview/content_management ––––Drupal! ––––Wordpress

slide-14
SLIDE 14

https://trends.builtwith.com/cms

slide-15
SLIDE 15

What we can be confident of...

  • Drupal’s total market share is declining
  • Currently sitting at 3-7% market share
  • BUT! Drupal 8 adoption is growing steadily,

especially at the higher end of the scale

slide-16
SLIDE 16

The CMS Market

slide-17
SLIDE 17

Open Source CMS

slide-18
SLIDE 18

Factors driving Wordpress success

  • Provided free with many hosting accounts
  • Very easy for novices & small agencies with limited

dev skills to use

  • Strong “plugin” ecosystem & e-commerce
  • Smooth maintenance & upgrade path
  • Excellent SAAS platform at Wordpress.com
slide-19
SLIDE 19

Open Source CMS

slide-20
SLIDE 20

Commercial Open Source

slide-21
SLIDE 21

SAAS CMS

slide-22
SLIDE 22

Headless CMS

+

slide-23
SLIDE 23

Custom CMS Frameworks

slide-24
SLIDE 24

Enterprise CMS

slide-25
SLIDE 25

Enterprise CMS - The Rest

slide-26
SLIDE 26

Gartner Magic Quadrant

slide-27
SLIDE 27

Drupal’s Path Ahead

slide-28
SLIDE 28

“Drupal is for ambitious digital experiences”

#Driesnote - Drupalcon Vienna 2017

slide-29
SLIDE 29

So, what’s Drupal 8 not ideal for?

  • Brochureware, Blogs, Small Business: Wordpress,

Squarespace, Blogger etc.

  • Non Profit / Fundraising: Nation Builder
  • Online stores: Shopify, Magento, Woo, SAP
  • Custom web apps: Debateable!
slide-30
SLIDE 30

The Drupal comfort zone

slide-31
SLIDE 31

Government

slide-32
SLIDE 32

Media & Publishing

slide-33
SLIDE 33

Higher Education

slide-34
SLIDE 34

“Challenger” Enterprise

slide-35
SLIDE 35

Technical Attributes

  • Large scale, complex content requirements
  • Public users and community features
  • Scalability for high visitor traffic
  • Multi-site management
  • Custom features & 3rd party integration
slide-36
SLIDE 36

Operational Attributes

  • Established internal Web & IT teams
  • Ambitions to be self reliant
  • IT team managing cloud hosting
  • Cost savings from open source software
  • Agile delivery
  • Speed to market
slide-37
SLIDE 37

Where Drupal is Competitive

“Digital Experience Management”

slide-38
SLIDE 38

The Big League

slide-39
SLIDE 39

“The leading digital experience management solution

that helps your business deliver compelling content across experiences — such as web, mobile, and the Internet of Things (IoT) — at the scale you need to build your brand and drive engagement.

”

slide-40
SLIDE 40
slide-41
SLIDE 41

“The Sitecore Experience Platform is a connected

platform that gives marketers everything they need to understand visitor needs and intents for delivering a more relevant, personalized experience—from initial visit to post-purchase engagement and nurturing.

”

slide-42
SLIDE 42

“With the Acquia Platform, organisations can realise

the vision of personalised, contextual and real-time customer engagement for the right person, at the right time, on the right device.

”

slide-43
SLIDE 43
slide-44
SLIDE 44
slide-45
SLIDE 45

Enterprise software purchasing

  • CIO/CTO/CMOs drive tech strategy
  • Long term relationships with major suppliers
  • Global technical decisions rarely made in AU/NZ
  • Platforms in place for 5-10 years or more
  • BUT! Drupal gaining Enterprise legitimacy,

pushing large vendors to respond with services

slide-46
SLIDE 46

Where does this leave us*?

*The smaller independent Drupal shops tucked at the bottom of the world

slide-47
SLIDE 47
slide-48
SLIDE 48

Best of breed services + Drupal 8

Marketing Automation Personalisation Cloud Hosting Services Email Marketing Enterprise Search Machine Learning / AI User Analytics Customer Relationship Management

slide-49
SLIDE 49

What we can expect for Drupal 8

  • Overall market share reduces as smaller sites

move to Wordpress and other SAAS platforms

  • Drupal 8 will maintain or grow within its existing

“Comfort zone”

  • Growing market share in larger Enterprise
slide-50
SLIDE 50

What you can do now...

  • Focus on Drupal 8
  • Keep servicing the “Comfort zone” clients
  • Diversify into technologies and services that

complement Drupal 8

  • Partner with larger digital agencies to provide

Drupal 8 expertise

slide-51
SLIDE 51

Contribute!

slide-52
SLIDE 52
  • wen@previousnext.com.au