HCDNNJ Under One Roof Annual Conference: Utilizing Online Media to - - PowerPoint PPT Presentation

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Dec 17, 2022 224 likes •538 views

HCDNNJ Under One Roof Annual Conference: Utilizing Online Media to Publicize Your Organization Who Am I? Born and raised in Livingston, NJ Graduated Rutgers University in New Brunswick, 1998 Ran for Mayor of New Brunswick when I was

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HCDNNJ Under One Roof Annual Conference: Utilizing Online Media to Publicize Your Organization

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Who Am I?

►Born and raised in Livingston, NJ ►Graduated Rutgers University in New Brunswick,

1998

►Ran for Mayor of New Brunswick when I was 21,

1998

►Worked for Rutgers as Assistant Director of Campus

Information Services, 1998-2000

►Graduated Stanford Law School, 2003 ►Attorney at law firm in New York City, 2003-2009

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The TAPinto Story

►Founded in 2008 as The Alternative Press, an all-

nline local newspaper for New Providence, NJ

►Grew to 7 sites in our area ►Began Franchising December 2013 ►Rebranded as TAPinto summer of 2014 ►Today: 57 franchised sites in NJ and NY and 5M

readers

►Only scalable profitable online local newspaper in the

United States

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Hardcopy Newspaper Industry

►Since 2003, hard copy newspaper circulation has fallen by

approximately 58%

►Hardcopy newspaper revenue:

2003: approximately $45B; Today: $16.4B

►Newsroom employees:

2003: 54,200; Today: 36,700

Source: Pew Research Center, State of the News Media 2015

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Benefits of Online Content

►Improves SEO (Search Engine Optimization) ►Target Your Message to Your Audience ►Measurable

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Ways to Use Online Media

►Get the word out to the community ►Increase membership ►Improve fundraising ►Publicize Your Organization, Your Members and Your Events!

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On the homepage toolbar, click: Login

Log in/Sign Up

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First time users, click: Register Here

First Time Users

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Create Your Login

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Enter email and password. If you do not want to receive E-news, un- check the box “I want to receive E-news from TAP.” If you want E- news, scroll down to select your preferences.

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Set Your News Preferences

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Select the TAPinto site(s) you would like to receive enews from. Select the frequency of delivery and agree to the Terms of Use and Privacy Policy. Click Sign Up

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Enter username or email address and password.

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Click Sign in.

Registered Users

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You Are Now Logged In

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The system will register your login on the green toolbar, on the left- hand side of the homepage: “Signed in successfully.”

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Contribute Content

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Select “Submit Content” on right side.

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To create a press release/announcement, letter to the editor, candidate statement or news, click: Press Releases/Announcements

Create an Article

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Enter Article Information

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Enter title, byline and ONE town where you want your article to be published (you can suggest additional towns). Choose the categories for your article in the drop-down menu.

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Enter Article Body

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Enter Video in Article Body

Click the icon labeled “Embed Media from External Site”. Paste your video URL and click OK.

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Adding Photos

► Add photos and submit listing.

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► To use a photo that is already in the TAP database:

Adding Stock/TAP Photos

(1) Click on “Attach an Existing Photo” (2) Click on desired photo to add it (3) select “Done” when finished (4) Select “Start Upload in the queue”

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Submit Calendar Event Listing

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Post Calendar Event Listing – Basic (non-profit)

Select Nonprofit. “Event Type” will pop up, select “Basic (free). Enter event information

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Calendar Event Listing – Basic (non-profit)

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Enter address info, followed by contact info.

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Calendar Event Listing – Basic (non-profit)

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Enter the description of your event.

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Select which towns in which you would like your event to show up.

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Posting a Business Listing

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Business Listing – Basic (non-profit)

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Select “nonprofit”. At that point, “Business Listing Type” will show up. Select “Basic (Free)”.

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Enter in your business information along with the towns.

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Business Listing – Basic (non-profit)

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Enter in your business information.

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Business Listing – Basic (non-profit)

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Enter in the description of your business.

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Agree to TAP’s Terms of Use and Privacy Policy.

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Click “Submit an article” and wait for the message that your content is being processed.

Submit Your Article

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Submission Confirmation

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You will receive this message once your content is submitted

successfully. You will receive an email once your article has been

published.

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