Heritage Conservation and Tourism Economics Burra, South Australia - PowerPoint PPT Presentation

Heritage Conservation and Tourism Economics Burra, South Australia April 27, 2018 Donovan Rypkema Heritage Strategies International Washington, DC, USA

What is a man profited, if he shall gain the whole world, and lose his own soul?

Premise 1 – Long term

Premise 2 – Place

Premise 3 – Desire to return

Premise 4 – Valuable

Premise 5 – Merger of Place & Community

Share of Heritage Visitors in San Antonio 41.9% 52.7% 58.1% 47.3% OVERNIGHT VISITORS DAY VISITORS Heritage Visitors Non-Heritage Visitors

Per Person Per Trip Overnight Visitors to San Antonio $60 $50 $40 $30 $20 $10 $0 Lodging Transportation Food & beverage Retail Recreation within San Antonio Heritage Visitors Other Visitors

Activities of Rhode Island Visitors 16 of the top 25 40% “fine dining” 35% restaurants on Yelp are in 30% Historic Districts 25% 20% 15% 10% 5% 0% Day Visitors Overnight Visitors

Special Activities of Interest 30% 25% 20% 15% 10% 5% 0%

Expenditures by Heritage Visitors – Rhode Island Lodging $326,000,000 Transportation within Rhode Island $166,000,000 Food & Beverage $423,000,000 Retail $265,000,000 Recreation, Entertainment, Admissions $192,000,000 TOTAL $1,371,000,000

Jobs from Heritage Tourism in Rhode Island Recreation, Entertainment, Admissions Retail Food & Beveverage Transportation within Rhode Island Lodging 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Direct Jobs Indirect/Induced Jobs

Labor Income from Heritage Tourism in Rhode Island ($000) Recreation, Entertainment, Admissions Retail Food & Beveverage Transportation within Rhode Island Lodging $0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 Direct Labor Income Indirect/Induced Labor Income

South Carolina National Heritage Corridor

Outdoor Rec South Carolina National Heritage Corridor Heritage Targeted Visitor Groups Special Events Culinary Nature Based

Daily Expenditure/Person South Carolina National Heritage Corridor $120.00 $100.00 $80.00 $60.00 $40.00 $20.00 $0.00 Outdoor Heritage Special Culinary Nature Recreation Events Based

Daily Expenditures - Heritage Visistors South Carolina National Heritage Corridor $7.78 Other $18.24 Auto $5.56 Entertainment $56.16 Retail $20.18 Food and Drink $6.94 Lodging $0.00 $20.00 $40.00 $60.00

Less than 7% of Heritage Tourism Dollars are spent at the Heritage Sites that attracted them.

Hotel Room Nights Cultural Tourists Others

+470,000 Visitors

+785,000 Visitors

Australian Visitors to the United States Other Hunting/Fishing Golf/Tennis Snow Sports Enviro/Eco Excursions American Indian Communities Camping/Hiking Water Sports Nightclubbing Casinos Cultural/Ethnic Heritage Sites 27% Sporting Event Concert/Play/Musical Amusement/Theme Parks Fine Dining Art Gallery/Museum Small Towns/Countryside Historical Locations 48% Guided Tours National Parks/Monuments 57% Sightseeing Shopping 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Highly competitive

Quality not needed to make money

Real/Quality/Differentiated

Tough choices

Retail interdependence

“Everybody” not customer

Exports > Imports

Import substitution

Carrying capacity

Labor intensive

Need more than tourism

Tourism not costless

Rethink need for population growth

Tourism to attract residents

More than expected

Community-wide strategy

Thank you very much Donovan D. Rypkema Heritage Strategies International Drypkema@HS-Intl.com www.HS-Intl.com