Highlights from the ALVA Financial Benchmarking Survey Attractions - PowerPoint PPT Presentation

Highlights from the ALVA Financial Benchmarking Survey Attractions Performance 2011 Lesley Morisetti 13 th October 2011

ALVA Financial Benchmarking Survey • Measures key business drivers –Income –Productivity –Profitability –Profitability • 2010/11 data • Data shown excluding VAT

ALVA Financial Benchmarking Survey • 16 years & 72 participants • Sample split to –Heritage –Museums & galleries –Museums & galleries –Leisure • Trends based on constant sample

2010/11 Ticket Spend Ranges end per Visit (excl Av=£12.92 Leisure Av=£7.22 Heritage VAT) VA Av. Ticket Spen Av=£5.07 Museums £0.00 £4.00 £8.00 £12.00 £16.00 £20.00 Paying Visits Only Source: LMA; ALVA

Ticket Spend Trends £14.00 per Visit (excl VAT) £12.00 £10.00 Leisure £8.00 Av. Ticket Spend pe Heritage £6.00 £4.00 Museums £2.00 £0.00 2008/09 2009/10 2010/11 Paying Visits Only Source: LMA; ALVA

2010/11 Income Mix Income Source by Sector 2010/11 100% 90% 80% 70% 60% 60% Catering Catering 50% Retail 40% Admissions 30% 20% 10% 0% Constant Leisure Heritage Museums Source: LMA; ALVA

2010/11 Secondary Spend Ranges Spend per Visit (excl Av=£2.81 Leisure Catering Av=£1.93 Heritage Av=£1.18 Museums VAT) VA Av. Secondary Sp Av=£2.23 Leisure Retail Av=£2.17 Heritage Av=£1.47 Museums £0.00 £1.00 £2.00 £3.00 £4.00 £5.00 £6.00 £7.00 £8.00 Source: LMA; ALVA All Visits

Ticket and Secondary Spend Trends £6.00 er Visit (excl VAT) £5.00 £4.00 Admission Av. Spend Per Retail Retail £3.00 Catering Other £2.00 £1.00 £0.00 2008/09 2009/10 2010/11 All Visits Source: LMA; ALVA

Labour Costs as % of Income Trends 250% st as % Income 200% 150% Museums Museums Labour Cost a 100% Heritage Leisure 50% 0% 2008/09 2009/10 2010/11 All Visits Source: LMA; ALVA

2011 ?