Hold audience attention Why is it so hard to hold audience - - PowerPoint PPT Presentation

▶
hold audience attention why is it so hard to hold
SMART_READER_LITE
LIVE PREVIEW

Hold audience attention Why is it so hard to hold audience - - PowerPoint PPT Presentation

Sep 01, 2023 14 likes •564 views

Hold audience attention Why is it so hard to hold audience attention? Too many distractions A man hears what he wants to hear and disregards the rest. Predictably boring 1. Narrative structure What makes a story interesting? Stories =

slide-1
SLIDE 1
slide-2
SLIDE 2
slide-3
SLIDE 3
slide-4
SLIDE 4
slide-5
SLIDE 5
slide-6
SLIDE 6

Hold audience attention

slide-7
SLIDE 7
slide-8
SLIDE 8

Why is it so hard to hold audience attention?

slide-9
SLIDE 9

Too many distractions

slide-10
SLIDE 10
slide-11
SLIDE 11

“A man hears what he wants to hear and disregards the rest.”

slide-12
SLIDE 12

Predictably boring

slide-13
SLIDE 13

Narrative structure 1.

slide-14
SLIDE 14

What makes a story interesting?

slide-15
SLIDE 15

Stories = mental simulation

slide-16
SLIDE 16

complication (–) resolution (+)

Narrative

knowledge gap

slide-17
SLIDE 17

How can we borrow this?

slide-18
SLIDE 18

problem (–) solution (+) knowledge gap

Rhetoric

slide-19
SLIDE 19

Insight Knowledge gaps spark curiosity

slide-20
SLIDE 20

I still make coffee for two

slide-21
SLIDE 21
slide-22
SLIDE 22

Two-sentence stories Exercise 1

slide-23
SLIDE 23

Heightening attention 2.

slide-24
SLIDE 24

status quo (ø) – +

Context

inciting incident

slide-25
SLIDE 25

Foreshadowing

slide-26
SLIDE 26

– +

Progressive complications

+ + – –

slide-27
SLIDE 27

How can we borrow this?

slide-28
SLIDE 28

Insight Accentuate structure to heighten attention

slide-29
SLIDE 29

Irony / paradox 3.

slide-30
SLIDE 30
slide-31
SLIDE 31

They laughed when I said I wanted to be a comedian. They’re not laughing now.

slide-32
SLIDE 32
slide-33
SLIDE 33
slide-34
SLIDE 34

Insight Violate expectations to keep it interesting

slide-35
SLIDE 35

How can we borrow this?

slide-36
SLIDE 36

Give it a Twist Exercise 2

slide-37
SLIDE 37

Putting it all together

slide-38
SLIDE 38

Holding audience attention

  • Complication-resolution
  • Heighten (context, foreshadowing,

progressive complications)

  • Violating expectations (irony)
slide-39
SLIDE 39
slide-40
SLIDE 40
slide-41
SLIDE 41
slide-42
SLIDE 42
slide-43
SLIDE 43
slide-44
SLIDE 44
slide-45
SLIDE 45
slide-46
SLIDE 46
slide-47
SLIDE 47
slide-48
SLIDE 48

Will Rocky take his shot?

C: Apollo challenges Rocky D1: Rocky accepts challenge D2: Rocky makes sacrifices D3: Rocky gains insight R: Rocky meets challenge

slide-49
SLIDE 49

Detecting narrative structure Exercise 3

slide-50
SLIDE 50

Ironies of narrative structure

slide-51
SLIDE 51

Negative information builds credibility upfront

slide-52
SLIDE 52

Missing information holds audience attention throughout

slide-53
SLIDE 53

Expectation violations feel true-to-life and leave audiences wanting more

slide-54
SLIDE 54

Pay attention to the stories you tell

slide-55
SLIDE 55

Selected resources

Campbell, Joseph. The Hero With a Thousand Faces (1949). Novato, CA: New World Library, 2008. Duarte, Nancy. Resonate: Present Visual Stories that Transform Audiences. Hoboken: Wiley, 2010. Franklin, Jon. Writing for Story: Craft Secrets of Dramatic Nonfiction by a Two-Time Pulitzer Prize

  • Winner. New York: Plume, 1986.

Fryer, Bronwyn. “Storytelling That Moves People: A Conversation with Screenwriting Coach Robert McKee.” Harvard Business Review. June 2003. Grant, Adam. “Here’s Why Everything Malcolm Gladwell Writes is So Compelling.” LinkedIn. October 7, 2013. Green, Melanie C. et al, eds. Narrative Impact: Social and Cognitive Foundations. Mahway, NJ: Lawrence Erlbaum Associates, 2002. Heath, Chip and Dan. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2008. Loewenstein, George. “The Psychology of Curiosity: A Review and Reinterpretation.” Psychological

  • Bulletin. 1994;116(1):75-98.

McKee, Robert. Story: Substance, Structure, Style, and the Principles of Screenwriting. New York: HarperCollins, 1997.