How the Media Influences Gender Roles by: Austin Perron What are - PowerPoint PPT Presentation

How the Media Influences Gender Roles by: Austin Perron

What are Gender Roles? • Gender stereotypes • typically generalized as male and female for western culture • most relevant in education, profession, housework, decision making and, child care

Most Commonly Seen Forms of Media • Television Shows • Advertisements • Movies

Advertising • Directed towards certain genders which in turn creates a desire for the item • Advertisers use preconceived ideas about gender roles for their advertisements • Influences the next generation to have similar ideas towards their role • https://www.youtube.com/watch?v=NJtZ8cPPCJ0 • https://www.youtube.com/watch?v=gPXd_5TQCiU

Television/ Movies • T.V and movies have plots and conflicts usually associated with gender of the lead role. • Male targeted shows are typically have more action and bravado • Female targeted shows have more drama and have plots dealing with more person conflicts

Male Movies and Television

Female movies and televison

Things are Starting to Change • Although still seen today these influences are becoming and less gender specific. • With Movies like the "Hunger Games" and "Divergent" that are full of action with strong female leads • As for guys we now have Movies like "That Awkward Moment" and "What to Expect When You're Expecting."

sources • Essentials of Sociology, James N. Henslin,2011-2015, page 303 • Gender Roles in Media, Allison Lantagne, 5/15/2014/ the blog- Huffington post http://www.huffingtonpost.com/allison-lantagne/gender-roles- media_b_5326199.html • Marketing and Advertising Statistics, Entrepreneur, 03/13/06, http://www.entrepreneur.com/article/82004