How to Keep All Those New Donors You Worked So Hard to Get - - PowerPoint PPT Presentation

▶
how to keep all those new donors you
SMART_READER_LITE
LIVE PREVIEW

How to Keep All Those New Donors You Worked So Hard to Get - - PowerPoint PPT Presentation

Nov 13, 2022 264 likes •1.14k views

How to Keep All Those New Donors You Worked So Hard to Get @fundraiserchad #donorlove Who is this guy? And why does he think he knows what hes talking about? fundraising strategy capital campaign support board training for small, but

slide-1
SLIDE 1

How to Keep All Those New Donors You Worked So Hard to Get

@fundraiserchad

slide-2
SLIDE 2
slide-3
SLIDE 3
slide-4
SLIDE 4
slide-5
SLIDE 5
slide-6
SLIDE 6

#donorlove

slide-7
SLIDE 7

Who is this guy? And why does he think he knows what he’s talking about?

slide-8
SLIDE 8
slide-9
SLIDE 9

fundraising strategy capital campaign support board training for small, but mighty, nonprofits conference keynotes & workshops

slide-10
SLIDE 10
slide-11
SLIDE 11
slide-12
SLIDE 12

We Well h ll her ere I e I am am ba baby, by, pra practi ctice ce wha what y t you

  • u

pre preac ach. h.

slide-13
SLIDE 13

#prod

  • duct

uctiv ivit ityn yner erd

slide-14
SLIDE 14

AGENDA

1) Why Donor Retention Matters 2) 10 Proven Strategies to Boost Donor Retention 4) Q&A

@fundraiserchad

slide-15
SLIDE 15
slide-16
SLIDE 16

@fundraiserchad

SLIDES + RESOURCES

productivefund uctivefundraising.c raising.com/res

  • m/resource
  • urces
slide-17
SLIDE 17

why donor retention matters

@fundraiserchad

slide-18
SLIDE 18

45%

Fundraising Effectiveness Project (FEP) 2018

slide-19
SLIDE 19 Credit: Campbell & Company

the pyramid

WE HAVE TO RETAIN THEM

slide-20
SLIDE 20 Credit: Agents of Good
slide-21
SLIDE 21

Trust that money follows the love.

  • John Lepp
slide-22
SLIDE 22

RETENTION > ACQUISTION

slide-23
SLIDE 23 Credit: Bloomerang
slide-24
SLIDE 24

What’s more expensive than thanking donors? Acquiring them.

  • Jen Love
slide-25
SLIDE 25

How do we fix it & change the culture at our nonprofit

  • rganizations?
slide-26
SLIDE 26

10 proven strategies to boost donor retention

@fundraiserchad

slide-27
SLIDE 27

So, you've got donors, now how are you going to keep them?

slide-28
SLIDE 28

#1 Identify those donors that are actually retainable

@fundraiserchad

slide-29
SLIDE 29

transactional vs. relational donors

slide-30
SLIDE 30
slide-31
SLIDE 31
slide-32
SLIDE 32
slide-33
SLIDE 33

#2 Develop a well- planned donor-centric communications program

@fundraiserchad

slide-34
SLIDE 34
slide-35
SLIDE 35

productivefund uctivefundraising.c raising.com/res

  • m/resource
  • urces
slide-36
SLIDE 36

#3 Thank promptly

and personally

@fundraiserchad

slide-37
SLIDE 37

the crazy speedy personal thank you

slide-38
SLIDE 38

SUBJECT: Thanks … Thank you so much for your recent donation to (organization)! You will receive a formal gift acknowledgment (for tax purposes) in the mail, but I wanted to personally reach

  • ut and thank you as soon as possible.

Thank you again for your generous support of (mission)! (your first name) (email signature)

productivefund uctivefundraising.c raising.com/res

  • m/resource
  • urces
slide-39
SLIDE 39

the (formal) gift acknowledgment

productivefund uctivefundraising.c raising.com/res

  • m/resource
  • urces
slide-40
SLIDE 40

Barbara

slide-41
SLIDE 41

Thank you again for your ongoing support!

slide-42
SLIDE 42

We raised We accomplished We met our goal You made a difference With your help, …

With the support of our donors,

slide-43
SLIDE 43
slide-44
SLIDE 44
slide-45
SLIDE 45

#4 Thank supporters more than once, and more than one way

@fundraiserchad

slide-46
SLIDE 46
slide-47
SLIDE 47 Magee Rehab Hospital Foundation – Jefferson Health - Philadelphia, PA
slide-48
SLIDE 48
slide-49
SLIDE 49
slide-50
SLIDE 50
slide-51
SLIDE 51

"The things that matter the most to donors don't depend on big budgets or big staff."

  • Caoileann Appleby
slide-52
SLIDE 52
slide-53
SLIDE 53

#5 Call all first time

donors of $100+ & all renewing donors of $500+

@fundraiserchad

slide-54
SLIDE 54

“Asking a donor why she

  • r he gave a first gift to us

will likely lead to an amazingly revealing conversation.”

  • Ahern & Joyaux (Keep Your Donors)
slide-55
SLIDE 55

call script

Hi (donor’s name). I’m _____________ (your name) from ____________ (charity). I’m calling today to thank you for your recent donation. It means so much and we wanted to tell you personally how grateful we are. [pause] If you have just a few seconds, I’d love to know what prompted your gift? [pause] Thank you for taking the time to speak with me today. Have a wonderful day!

productivefund uctivefundraising.c raising.com/res

  • m/resource
  • urces
slide-56
SLIDE 56

Who is best suited to make these calls?

slide-57
SLIDE 57

#6 Report

  • n impact

@fundraiserchad

slide-58
SLIDE 58

the impact letter

productivefund uctivefundraising.c raising.com/res

  • m/resource
  • urces
slide-59
SLIDE 59
slide-60
SLIDE 60
  • ther touch points
slide-61
SLIDE 61

productivefund uctivefundraising.c raising.com/res

  • m/resource
  • urces
slide-62
SLIDE 62
slide-63
SLIDE 63
slide-64
SLIDE 64
slide-65
SLIDE 65

most effective = immersive experiences

slide-66
SLIDE 66

@fundraiserchad

#7

THASKING

slide-67
SLIDE 67

#8 Encourage

feedback & complaints

@fundraiserchad

slide-68
SLIDE 68

“What could we be doing better?”

slide-69
SLIDE 69

#9 Harness the

power of video

@fundraiserchad

slide-70
SLIDE 70
slide-71
SLIDE 71

#10 Develop close

relationships with your donors

@fundraiserchad

slide-72
SLIDE 72

People give to people

that they know, like and trust

People KEEP GIVING to people that they know, like and trust

slide-73
SLIDE 73

The best way to get started …

@fundraiserchad

slide-74
SLIDE 74

DONOR TOUCH POINT MAPPING

productivefund uctivefundraising.c raising.com/res

  • m/resource
  • urces
slide-75
SLIDE 75
slide-76
SLIDE 76
slide-77
SLIDE 77
slide-78
SLIDE 78

1985

slide-79
SLIDE 79

@fundraiserchad

What was your A-HA moment?

slide-80
SLIDE 80

further learning

slide-81
SLIDE 81

productive uctivefund fundraising.com/resource raising.com/resources

slide-82
SLIDE 82

1/21 @ 12pm (eastern)

slide-83
SLIDE 83

@fundraiserchad

ques questi tion

  • ns
slide-84
SLIDE 84
slide-85
SLIDE 85

@fundraiserchad

ques questi tion

  • ns

productivefund uctivefundraising.c raising.com/res

  • m/resource
  • urces