How to Photo by Jason Rosewell on Unsplash Create a Donor - - PowerPoint PPT Presentation

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How to Photo by Jason Rosewell on Unsplash Create a Donor - - PowerPoint PPT Presentation

Aug 27, 2022 188 likes •878 views

How to Photo by Jason Rosewell on Unsplash Create a Donor Communications Plan to See Your Nonprofit Through Any Crisis 01 Your Lesson Title Goes Here In Addition Live in the Philadelphia suburbs Mother to two daughters Loves baking,

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Create a Donor Communications Plan to See Your Nonprofit Through Any Crisis

How to

Photo by Jason Rosewell on Unsplash

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Your Lesson Title Goes Here

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In Addition…

Live in the Philadelphia suburbs Mother to two daughters Loves baking, painting, reading, museums, and YOU

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How are you doing?

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Your Lesson Title Goes Here

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Your Lesson Title Goes Here

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How do you feel about fundraising?

Right NOW

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In Today’s Webinar, You’ll Discover:

How consistent donor communications builds trust How to ask for monthly gifus in a pandemic The importance of empathy and vulnerability Your most important message And more!

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Why Donor Communications?

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Show Me The Money

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Corporations 5% Bequest gifus 9% Foundations 18% Individuals 68%

Pie Chart 9% 5% 18% 68% Individuals Foundations Corporations Bequest

Source: GivingUSA Individuals

Bequests

Foundations

Corporations
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Nearly 80% of all Philanthropic Giving Comes From Individuals

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“Where Your Attention Goes, Your Time Goes”

IDOWU KOYENIKAN

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Declining trust in nonprofits

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In a survey of 34,000 people, including 500 Americans, the article noted: “Only 52 percent

  • f Americans have faith that

nonprofits will ‘do what is right.”

THE CHRONICLE OF PHILANTHROPY

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A reputation built over time Honesty and transparency Research, ratings and credentials

Trust

How Can Nonprofits Gain Trust With Tieir Donors?

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“Consistency over time is trust.”

SATYA NADELLA

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How simple?

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4Report 3 Thank

Donor Feedback & Engagement

1Story 2 Ask

The Ask, Thank, Report, Repeat Model

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Your Course Module Title Goes Here

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How many times can you ask?

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“How Often Can You Ask In A Year Without Losing Donors?”

JEFF BROOKS

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What Does That Look Like?

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Sample Donor Communications Plan

What Who How Many Times a Year? Campaign: Direct Mail & Email Ask All Names 3 Print Donor Newsletter Donors Only 3 Monthly Giving Ask: Direct Mail Segment 1 Monthly Giving Ask: Digital Only All Email Addresses 2 Email Newsletter: Digital Only All Email Addresses 12

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Multichannel

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Multichannel Direct Mail

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Email:

YOUR SCREENSHOT HERE 1360px x 750px

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But What About Now? In the Middle of a Global Pandemic?

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For Example:

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For Example:

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For Example:

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For Example:

YOUR SCREENSHOT HERE 1360px x 750px

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“Tools?" scoffed Kalisti, "Tools are for people who have nothing better to do than think things through and make sensible plans.”

LAINI TAYLOR

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For Example:

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Vulnerability

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“Vulnerability sounds like truth and feels like courage. Truth and courage aren't always comfortable, but they're never weakness.”

BRENÉ BROWN

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“Vulnerability is the birthplace of innovation, creativity and change.” ― Brene Brown

BRENÉ BROWN

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For Example:

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For Example:

YOUR SCREENSHOT HERE 1360px x 750px

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Donor Loyalty: Fundraising’s Holy Grail

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“Monthly donor retention rates: 90 percent and up (double the average donor retention rate of 45 percent!)”

90%

ERICA WAASDORP

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“Sixty percent of donors under 35 give monthly.”

60%

ERICA WAASDORP

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“The average monthly gifu is $24, or $288 a year.”

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ERICA WAASDORP

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Avg gift per month $20.00 Avg years of giving (combination of channels) 6 years, 3 months (75 months) Total Lifetime Value of monthly gifts per donor $1,500.00 Avg of extra single gifts per donor $200.00 Total Lifetime Value of each sustainer $1,700.00 Total value of 100 sustainers $170,000.00

Lifetime Value of 100 sustainers

*HOW TO CREATE LIFELONG DONORS THROUGH MONTHLY GIVING. HARVEY MCKINNON

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“We began monthly giving 2 years ago, but it is slow to take off.”

A SUBSCRIBER

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“Action Expresses Priorities.”

MAHATMA GANDHI

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For Example:

YOUR SCREENSHOT HERE 1360px x 750px

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For Example:

YOUR SCREENSHOT HERE 1360px x 750px

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For Example:

YOUR SCREENSHOT HERE 1360px x 750px

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For Example:

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400%* Over Goal!

*and counting

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For Example:

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For Example:

YOUR SCREENSHOT HERE 1360px x 750px

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Trust.

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For Example:

YOUR SCREENSHOT HERE 1360px x 750px

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The Most Important Thing?

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How Can You Raise An Extra $45.32 More With Each Gifu?

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Learning to Say Thank You: the Role of Donor Acknowledgements, Authored by Jen Shang, Adrian Sargeant, Kathryn Carpenter, and Harriet Day

“Those who received the thank-you gave on average $45.32 more than those who did not receive the thank- you.”

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Why Miss Out on the Opportunity Sending a Beautifully Written Thank You Letter Provides?

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A Receipt Is Not a Thank You

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For Example:

YOUR SCREENSHOT HERE 1360px x 750px

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For Example:

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For Example:

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In Today’s Webinar, You Learned:

How consistent donor communications builds trust How to ask for monthly gifus in a pandemic The importance of empathy and vulnerability Your most important message And more!

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Take Action Now:

Download your Seven Communication Pieces PDF Make a plan for growing your monthly giving program in 2020 Hop on the phone and call at least five donors.

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"What if 2020 isn’t canceled?
 What if 2020 is the year we’ve been waiting for?
 A year so uncomfortable, so painful, so scary, so raw
 that it finally forces us to grow.


A year that screams so loud, finally awakening us from our ignorant slumber.


A year we finally accept the need for change.
 Declare change. Work for change. Become the change.
 A year we finally band together, instead of
 pushing each other further apart. 2020 isn’t canceled, but rather the most important year of them all."


  • LESLIE DWIGHT
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Thank you for being the change.

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Take Action Now:

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