How user experience will dictate the mass adoption of new - PowerPoint PPT Presentation

How user experience will dictate the mass adoption of new technology in payment Presented by: Ado Fazlic Director of PR & Marketing 1

News of bad consumer experience reaches more than twice as many ears as praise for a positive consumer experience

The goal for new technology in payment is to be as invisible as possible

The world’s leading battery-less fingerprint activated payment card

Defining User Experience

1 What are the challenges that new technology can address? 2 3

1 - Work with current payment infrastructure What are the challenges that 2 - Faster new technology can address? Checkout Experience 3 - More Secure Payment Alternatives

1 – Something you have 2 – Something What do we mean by secure? you know 3 – Something you are

1 – New regulation 2 – New industry What is driving innovation? mandates 3 – Competition for Consumer Preference

How is financial inclusion changing the global marketplace

OLD THINKING NEW THINKING TOP OF WALLET TOP OF MIND

It all comes Back to...