HubSpot: What it is & why you might want to use it. WordPress - PowerPoint PPT Presentation

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HubSpot: What it is & why you might want to use it. WordPress Cambridge Meetup 13.02.2017 AGENDA 1. Big picture 2. Marketing platform 3. Sales platform 4. CMS Inbound Methodology Marketing Platform Blog SEO Social Media Contacts Email

HubSpot: What it is & why you might want to use it. WordPress Cambridge Meetup 13.02.2017
AGENDA 1. Big picture 2. Marketing platform 3. Sales platform 4. CMS
Inbound Methodology
Marketing Platform Blog SEO Social Media Contacts Email Landing Pages CTAs Lead Nurturing Metrics
Contacts Email-centred 1. Marketing activity tracked 2. History builds over time 3.
Blog
Email
Metrics
Workflows Nurture leads over time 1. Based on behaviour 2.
Marketing Platform Blog SEO Social Media Contacts Email Landing Pages CTAs Lead Nurturing Metrics
Sales Platform Contacts Companies Deals Metrics / Reporting Calls Meetings Documents Sequences Tasks
CMS (COS) Templates Drag & Drop Mobile Optimised Smart Content Hosting CDN Staging
Best CMS(?) G2 Crowd 1. Customer satisfaction 2. Scale / market penetration 3. https://www.g2crowd.com/compare/hubspot-vs-wordpress-org
Site pages Wysiwyg – easy to 1. update Modular 2.
New Template
Templates Drag & Drop modules
Smart Content Content delivery / display based on specific criteria
CMS (COS) Templates Drag & Drop Mobile Optimised Smart Content Hosting CDN Staging

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HubSpot: What it is & why you might want to use it. WordPress - PowerPoint PPT Presentation

HubSpot: What it is & why you might want to use it. WordPress Cambridge Meetup 13.02.2017 AGENDA 1. Big picture 2. Marketing platform 3. Sales platform 4. CMS Inbound Methodology Marketing Platform Blog SEO Social Media Contacts Email

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