I an Davey - Hourbike #BTNBikeShare www.btnbikeshare.com Guardian - - PowerPoint PPT Presentation

Ian Davey - Hourbike

#BTNBikeShare www.btnbikeshare.com

Guardian November 2017

www.boing.boing.net November 2017

Standard August 2017

Brighton&Hove Bike Share - history

• 2010: First study
• 2011: Decision not to

proceed

• 2011-2015: Focus on

Infrastructure and Road Safety

Infrastructure and Road safety

• Sustainable transport:
• ption of choice
• Enhance the cycling

experience

• Make roads safer
• 20mph speed limits
• Core network of safe routes
• Improve permeability
• Increase cycle parking
• Extend controlled parking
• Rapid transit routes
• Reduce air pollution

Old Shoreham Road - A270 (formerly A27)

Lewes Road - A270 (formerly A27)

• 10km bus, taxi and cycle route
• Floating bus stops
• Reduced speed limit
• Improved links to Universities

Common Policy Aims

• Modal shift
• Increase modal choice
• Normalise cycling
• Improve public health
• Reduce congestion
• Less pollution
• Optimise use of space
• Civilize the streets

What are the Barriers?

• Hostility to cycling
• Negative Publicity
• Lack of trust of politicians

and experts

• Vociferous opposition
• Lack of Political will
• Vision?
• Low modal share

The best way to get more people cycling is……… Can bike share help?

Brighton Bike Share: A fresh start

• 2014

○ New study ○ Business Plan

• 2015

○ Application to LEP for £1.2m

• 2015-16

○ Procurement

• 2017

○ Moblisation ○ Launch

“The Brighton & Hove Bikeshare scheme will be a bike share scheme with a buzz. It will be inviting, easy and comfortable to use helping to normalise cycling for people from all backgrounds and abilities. It will provide an inclusive, reliable and attractive alternative to less sustainable and inactive travel modes.

The scheme will be innovative, light touch and able to respond to the latest developments in bike sharing technology. It will be flexible and able to meet the changing demands of the city.The city bike share bikes will swiftly become embedded and a core part of life in Brighton & Hove. A scheme that the city will be proud to call it's own.”

Mission

High-spec technology only requiring low-tech infrastructure provides the best user experience with flexibility and proven reliability

Smart Bike Technology

Brighton Bike Share: Key characteristics

• Planned and managed
• Hybrid = Dedicated hubs + free floating
• Publicly owned but privately run
• Financially self sustaining - no revenue subsidy
• Revenue sharing
• Public transport
• Locally branded
• Smart - GPS
• Light touch
• Flexible

Website or App shows

• System Area
• Hubs
• Bikes in / out of hubs

Smart phone app

Pricing

• No deposit
• Annual Rider £72 - 60

mins free use per day

• Easy Rider 3p/min, £1 min

per trip

• £12 max per day
• £2 out of hub lock fee
• £1 return to hub bounty
• £10 out of system lock fee

Dedicated infrastructure

Strategically situated

• Key destinations
• Transport interchanges
• Highly visible
• Positive image

Infrastructure Process

• Plan network
• Liaise with

stakeholders

• Public consultation
• Traffic Regulation

Orders

• Public Open Space

Notices

• Highways License
• Engage Highway

contractors

• Road Safety Audit

1,2&3

Sponsorship

A key part of the commercial model to reach financial sustainability is income from sponsorship on the bikes. Available space is along each side including the dress guard and basket.

The first 3 months: The story so far..

• Launch 1st September 2017
• 46 Hubs now installed with 550 stands
• 450 bikes available
• 17000 registered users
• 80,000 trips
• 150,000 miles

What next?

Assess demand: Where people are going

Assess Demand: Where people are stopping

Brighton Bike Share - what next?

• Fine tune redistribution
• Increase resilience: density of hubs+stands
• New hubs
• More bikes
• Extend area
• Explore e-bikes
• Developer

contributions

• Business

partnerships

What’s next for Bike Share in UK?

www.bikebiz.com

theconversation.com

• GPS
• Fair fares
• Protect against

vandalism & theft

• City specific plan
• LA support
• Infrastructure
• Competition?
• Expand steadily
• Manage expectations

Avoiding the pitfalls

❏ Good management ❏ Local identity ❏ Community support ❏ Avoid negative publicity ❏ Public transport

Thank You

Ian Davey Ian.Davey@Hourbike.com @BTNBikeShare www.btnbikeshare.com