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I ndustry Site Visit, October 2 0 0 7 I ndustry Site Visit, October 2 0 0 7 ESC Congress figures at a glance 2 0 0 3 2 0 0 4 2 0 0 5 2 0 0 6 2 0 0 7 Total active 19 574 19 049 18 242 25 501 23 179 delegates Abstracts 8 746 8

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ESC Congress figures ‘at a glance’

2 0 0 3 2 0 0 4 2 0 0 5 2 0 0 6 2 0 0 7 Total active 19 574 19 049 18 242 25 501 23 179 delegates Abstracts 8 746 8 556 8 849 10 223 9 421 submitted Exhibition 11 396 12 032 12 302 15 220 13 408 (m² occupied) Industry 57 62 66 90 72 sessions (incl EBAC)

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Registration 1999 - 2007 Registration 1999 - 2007

16,025 18,758 18,932 18,413 17,685 22,527 17,112 17,607 24,776 4,543 4,382 4,400 4,950 5,000 4,715 5,017 6,120 5,631 533 476 425 584 642 636 557 725 564 5,000 10,000 15,000 20,000 25,000 1999 Barcelona 2000 Amsterdam 2001 St ockholm 2002 Berlin 2003 Vienna 2004 Munich 2005 Stockholm 2006 Barcelona 2007 Vienna

Physicians Exhibitors Press

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ESC 2007 attendance ESC 2007 attendance

Delegates 22 527 Press 564 Total active participants 2 3 0 9 1 Exhibitors 5 631 Accompanying persons 709 Total participants 2 9 4 3 1

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Top 10 countries Germany 2 055 France 1 674 Italy 1 468 UK 1 010 USA 859 Austria 839 Greece 799 Spain 789 Poland 757 Netherlands 609 By region 0.8% Africa (Non ESC) 3.6% South & Central America 5.9% North America 13.8% Asia Pacific 75.9 % ESC Member Countries

ESC 2007 attendance, geographically

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ESC 2007 delegate profiles

Place of w ork University hospital 58 % Non university hospital 29 % Non hospital 13 % Professional activity Practising cardiologist 80.9 % Trainee cardiologist 4.8 % Industry representative 4.7 % Associated scientist 3.4 % Other medical specialties 2.7 % Nurse 1.9 % Gender Male 74% Female 26% Age 25-29 3 % 30-34 9 % 35-39 13 % 40-44 17 % 45-49 18 % 50-54 17% 55-59 12 % 60-64 7 % 65-69 3 % 70+ 1 %

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Registration Database Registration Database ESC Custom er Database

Journal distribution Exhibitors & sponsors Group forms Individual forms

(60% ) (40% )

Delegate info: what goes around comes around ! Delegate info: what goes around comes around !

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Poor data in = poor data out:

! Creation of duplicate and inaccurate records ! Poor quality attendee data to exhibitors ! Attendees not receiving the ESC journals ! Reduced impact of advertising in journals

You can help delegates, ESC and yourselves !

Always provide correct personal mailing address Always indicate ‘Industry Employee’ when appropriate Always use correct personal email (not group contact) Inform your agencies and subsidiaries

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Industry Site Visit Industry Site Visit

Acquaint yourselves with the ESC 2008 event Review draft Guidelines for Industry Participation,

identify products and ways to secure them

Acquaint yourselves with venue Meet ESC, staff and partners

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Scientific programme – key facts Scientific programme – key facts

350+ ESC sessions 70+ industry related sessions 30 lecture rooms running simultaneously Over 18 500 seats Oral abstracts account for 30% of ESC sessions Pre-arranged programme for 70% Highlight theme is Cardiovascular Imaging

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Key Dates

  • December 2007 Preliminary Programme, Abstract & Registration Services open online
  • 14 February 2008 Abstract submission deadline
  • 31 May 2008 Early fee registration deadline
  • March 2008 Advance Programme
  • 31 July 2008 Pre-registration deadline
  • July 2008 Final Programme

Key prices ( excl VAT)

  • Exhibition full price (early)

€ 407 / m 2

  • 90” Satellite Symposium

€ 21 780

  • 45” Workshop

€ 8 910

  • Standard early fee registration € 449

New this year

  • Primary Care registration fee for Tuesday & Wednesday
  • Primary Care Satellite Symposia in local language
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PRIMARY CARE

Congress Schedule

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West Entrance:

  • Main Entrance

& Registration

  • Press
  • Public transport
  • Taxis
  • Private Cars

East Entrance:

  • Industry Bus

Parking only

  • direct access to

West Entrance via travelator Zone C Entrance:

  • with badge only
  • Membership Zone
  • Zone C Rooms
  • SSC
  • ESC VIP &

Management ZONE C: 5 lecture rooms 2 240 seats Membership Zone Expo ESC VIP & Management SSC ZONES B1 / B3 & B4 3 halls of 11 000m2 each 13 Lecture rooms, 6 800 seats Focus Poster Zone ZONES A1 / A3 & A4 3 halls of 11 000m2 each 12 Lecture rooms, 9 500 seats Opening ceremony & Main Sessions EXPO B2 11 000m2 EXPO A2 11 000m2

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Partners Partners

ICM / Messe Muenchen - hosts, infrastructure & technical services Meplan - exhibition services ACS - A/ V and room construction Fairexx - expo logistics Kaefer - catering KIT - local hotel agent, social events, excursions

ESC staff ESC staff

Congress Services - Nata Nambatingue Hotel, Registration & Social Events - Linda Olivereau & Patricia Calabrese Scientific Programme - Ciara Mundow Press & Communications - Gordon Langmann ESC Journals - Michael Alexander Industry Services - Stephanie Raty & team

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The ESC I ndustry Services Team The ESC I ndustry Services Team The ESC I ndustry Services Team

Advertising & Sponsorship I ndustry Sponsored Sessions Nikolaj Tom m a Anne-Laure Leuba exhibition@ exhibition@escardio.org escardio.org Fabrice Calabrese Karen Béné satellite@ satellite@escardio.org escardio.org Kristina Sim on sponsorship sponsorship@ @escardio.org escardio.org Exhibition Stephanie Raty Head of Industry Services Department sraty@escardio.org Aoife Sheil Liaison & Sales Officer sponsorship sponsorship@ @escardio.org escardio.org

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Guidelines for I ndustry Participation Guidelines for I ndustry Participation

Draft version Chapter 1 : Educational & Scientific Activities

“Ensure your contribution to the outstanding scientific programme”

Chapter 2 : Exhibition

“Present your products, services and activities to delegates”

Chapter 3 : Sponsorship, Advertisem ents & Prom otional Opportunities

“Highlight your company profile online, offline and throughout the congress centre”

Chapter 4 : Registration, Accom m odation and Meeting Room s

“Welcome your delegates to the ESC Congress 2008 in Munich”

NEW : ESC Congress 2008 Activities Calendar (facing page 1) Accrued points ranking (page 55):

Essential when choosing and obtaining the items most important to your presence at ESC Congress 2008

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Online Resources Online Resources

  • Final version: Guidelines for I ndustry Participation
  • Hard copy m ailed to you by Christm as
  • Online, interactive version at: w w w .ESCexhibition.org

Form s, plans, guidelines stored on w w w .ESCexhibition.org – ESC Congress 2 0 0 8 Munich page Good to bookm ark!

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Exhibition Halls Exhibition Halls

Halls A2 & B2

  • 22 000 m² of dedicated exhibition space
  • Two symmetrical halls at the heart of the exhibition

centre

  • 6 entrance points for access to each hall
  • No pillars, service outlets every 5 metres
  • 1 bar at the far end of each hall
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Hall A2 Hall A2

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Hall B2 Hall B2

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Exhibition Products Exhibition Products

I nteractive Exhibition Map

  • Live interactive map at www.escardio.org
  • Click-on stand location for company name & profile
  • Opportunity to add company logo in exhibitor list

with pop-up window

  • Practical & visible tool on the official ESC website
  • Pre-event branding opportunity
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Exhibition Products Exhibition Products

I ndustry W elcom e Desks

  • Perfect forum to manage & welcome

delegates

  • Practical meeting point location for

duration of congress

  • Direct your delegates on entry to

congress centre

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Exhibition Exhibition

KEY DATES

  • 1 DECEMBER 2007: Application Deadline for Top 20

Points Holding Companies

  • 18 JANUARY 2008: Application Deadline for Priority

Status Companies

  • 31 MARCH 2008: Application Deadline for Stand

Rental Early Fee

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I ndustry Sponsored Sessions I ndustry Sponsored Sessions

W HO?

  • Pharmaceutical Industry
  • Device Industry
  • Equipment & Machinery Industry
  • Non-Profit Organisations

Focus: Non Invasive Cardiac Imaging New Target Audience: General Practitioners

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I m aging: the highlight for ESC Congress 2 0 0 8 I m aging: the highlight for ESC Congress 2 0 0 8

Echocardiography Nuclear imaging Cardiovascular magnetic resonance Cardiac computed tomography

  • a review of the technology, equipment and data

analysis software

Sessions will focus on the role of different imaging

modality techniques in the therapeutic decision making process

Industry are invited to associate themselves with this

theme by placing emphasis on non-invasive diagnostics in their session and exhibit programmes

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I ndustry Sponsored Sessions I ndustry Sponsored Sessions

NEW PI LOT PROJECT ESC CONGRESS

2 0 0 8 !!

  • Industry sessions aimed at primary care

professionals : general practitioners

  • Provision to hold session in local language, German
  • One 60 minute timeslot on Tuesday 2 September:

from 18h15 – 19h15

  • Key platform to focus on primary care professionals
  • Access to Congress all day Tuesday & Wednesday

am.

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I ndustry Sponsored Sessions I ndustry Sponsored Sessions

W HAT?

  • SATELLITE SYMPOSIA

90 or 180 minutes Organised by exhibiting companies

  • WORKSHOPS

45 minutes Organised by device, equipment, biotech technology, nutrition and lifestyle exhibiting companies

  • EBAC Accredited Educational Programme

Satellite Symposium or Workshop session accredited by EBAC

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I ndustry Sponsored Sessions I ndustry Sponsored Sessions

W HY?

  • SATELLITE SYMPOSIA
  • To review or update results from recent trials,
  • ngoing studies and late breaking trial results.
  • Update knowledge of available pharmaceuticals &

devices

  • WORKSHOPS
  • Updates / Current practice of medical devices and

equipment.

  • Interactive discussion / demonstration
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I ndustry Sponsored Sessions I ndustry Sponsored Sessions

W HEN?

  • Satellite Sym posia

Saturday 3 0 August 2 0 0 8 :

  • 1 2 :0 0 – 1 3 :3 0
  • 1 4 :0 0 -1 5 :3 0 or 1 4 :3 0 -1 6 :0 0

Monday 1 Septem ber 2 0 0 8 :

  • 1 8 :3 0 - 2 0 :0 0

Tuesday 2 Septem ber 2 0 0 8 :

  • 1 4 :0 0 - 1 5 :3 0
  • 1 6 :0 0 - 1 7 :3 0 or 1 6 :3 0 - 1 8 :0 0
  • 1 8 :1 5 - 1 9 :1 5 ( Prim ary Care – General Practitioners)
  • W orkshops & Closed I ndustry Meetings

Monday 1 Septem ber 2 0 0 8 :

  • 1 2 :4 5 - 1 3 :3 0

Tuesday 2 Septem ber 2 0 0 8 :

  • 1 2 :4 5 - 1 3 :3 0
  • EBAC Accredited Educational Program m e

Sam e tim es as Satellite Sym posia & W orkshop Sessions

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I ndustry Sponsored Sessions I ndustry Sponsored Sessions

W HERE?

  • Within the Congress Centre only
  • Satellite Symposium

28 lecture rooms (120 to 3000 seats) Assigned according to accrued points list

  • Workshop Session

17 lecture rooms (120 to 700 seats) Assigned according to accrued points list

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I ndustry Sponsored Sessions I ndustry Sponsored Sessions

PRI CE?

  • Satellite Symposium

90 minute session: €21,780 180 minutes session: €43,560 Plus room rental

  • Workshop Session

45 minute session: €8,910 Room rental included

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Educational Products Educational Products

Poster Zone Sponsorship

  • High Tech Zone : e-Slides, e-Posters,

Moderated Posters, Traditional Posters, Hands-On Cardiac Anatomy, How-To Sessions

  • Identification with prominent

educational tool

  • Exclusive branding for sponsor

throughout the zone

  • Acknowledgement in support congress

material

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Educational Products Educational Products

Com pendium of ESC Guidelines

  • One of the most sought after educational tools by

the cardiologist community

  • Exclusive sponsorship for duration of Congress

Acknowledgement in support congress material Corporate branding on sash around compendium Promotional voucher in all congress bags

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Pre Event Advertisem ents Pre Event Advertisem ents

Online Advertisem ent

  • Logo & Online Advertisement via ESC Congress

2008 section of the ESC Web Site

  • 3 strategic banners available with click through to

advertisement, price in relation to position

  • Extensive pre

Extensive pre-

  • congress exposure to the global

congress exposure to the global cardiology cardiology Community through the official ESC Web Site Community through the official ESC Web Site

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Pre Event Advertisem ents Pre Event Advertisem ents

PDA & Mobile Phone

  • Sponsorship of Program m e Guides

Popular & innovative manner to deliver corporate branding & message into the hands of PDA & mobile phone

  • wners

Online delivery for almost 11 months prior congress via First Announcement, Advance & Final Programme

  • PDA & Mobile Phone Advertisem ents

Opportunity to promote exhibition and/ or satellite ti it

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Pre Event Advertisem ents Pre Event Advertisem ents

ESC Congress 2 0 0 8 Advance

Program m e

  • Only congress programme (hard copy) available

prior to congress

  • Exclusive Full Page Back Cover Advertisement
  • More than 50,000 copies distributed
  • Pre Congress Mailing I nsert
  • Sent after the first registration deadline to approx.

25,000 identified addresses, distribution 31 July 2008

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Printed Advertisem ents Printed Advertisem ents

  • Final Program m e

Exclusive Back Cover Advertisement

  • Program m e at a glance

Exclusive Back Cover Advertisement

  • ESW Catalogue

Exclusive Back Cover Advertisement

Items to be printed in 25,000 copies and distributed

at the ESC Congress 2008.

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  • Bookm ark in Final Program m e

Exclusive Bookmark included in Final Programme in delegates’ Congress Bags

  • ESC Congress New s

Popular onsite media: individual or package advertising

  • pportunities
  • Delegate Bag I nserts

Invite to advertise company satellite, exhibition or workshop activity reaching all delegates at the congress

Printed Advertisem ents Printed Advertisem ents

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Congress Materials Congress Materials

Unique branding opportunities are available for optim al visibility throughout the congress

  • Congress Bags
  • Delegate Badge Holders
  • Note Pads & Pens
  • Gifts in Congress Bags
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I nform ation Screens I nform ation Screens

Popular Branding Opportunity

  • Giant screens located in strategic, highly visible

positions to ensure maximum exposure & one or two screens outside each lecture room

  • Advertisement can carry company name & logo

and advertise congress activity

  • Far reaching opportunity on-site to reach all

delegates throughout the Congress

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Mobile Spotlight Mobile Spotlight

Based on onsite delivery of Final Program m e for PDAs and Mobile Phones

  • Exclusive Branding of popular area in one of the

busiest delegate areas

  • Association with delivery of a high-profile ESC

Congress 2008 product packed with scientific content

  • Opportunity to provide further PDA based material

and promote congress activity

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NEW Tim e Out Corner NEW Tim e Out Corner

Every successful w orking environm ent needs a tim e to relax and w ind-dow n

  • Unique environment for delegates to interact in a

quiet & tranquil corner

  • Spacious area for Sponsor to adapt and define

branding concept

  • Huge visual impact attached to a positive & popular

delegate service

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On Site Advertisem ent On Site Advertisem ent

MULTI TUDE OF PROMOTI ONAL OPPORTUNI TI ES

  • State of the art congress centre giving a large

impression of space & light

  • Numerous onsite opportunities for corporate

branding both inside and outside the Congress Centre These opportunities are currently being defined with the Congress Centre but many can be illustrated on the tour of the building.

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I NDUSTRY SERVI CES TEAM: AT YOUR SERVI CE

  • Our objective is to make the ESC Congress 2008 a

profitable and enriching experience for all our industry partners

  • Work with you on a constant basis to improve and

enhance our products & services

BRING US YOUR IDEAS