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IL – INTELLINGENCE IN LIFESTYLE 2008 IL – Maschile of Il Sole 24 ORE 2018

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• YEAR HISTORY OF 100 ISSUES

YEAR HISTORY OF 100 ISSUES YEAR HISTORY OF 100 ISSUES YEAR HISTORY OF 100 ISSUES

16 MARCH 2018 APRIL COVER

HERITAGE: OUR HISTORY HERITAGE: OUR HISTORY HERITAGE: OUR HISTORY HERITAGE: OUR HISTORY Going back to the origins

10-YEAR HISTORY: Recover the journal’s DNA and its distinctive traits (global reports, great infographics, privileged link with the newspaper, showcase function for authors and opinion-makers, great insights. Including small style details.)

Starting from issue 100

• ut on 16 March 2018 IL will be repositioned

within the Sole System as a «men’s magazine» for reading, studying and style.

IL NOT "A" JOURNAL, BUT "THE" JOURNAL, "THE" MAGAZINE, THE MONTHLY FOR READERS OF THE SOLE.

Changing only means REVIVING THE IDENTITY of IL

Bringing it back to its origins and the reason for which it was born. Strengthening the pride and authoritativeness of the magazine.

Changing does not mean revolutionizing

IL CONCEPT: 4 KEY POINTS

IL is a place where it is pleasant to come back every month. One recognizes oneself, feels at home, a place where one is never bored because something new and interesting happens every time. Graphics do not prevail over content, but exalt it, are always surprising, strong and self-

• confident. An enjoyable, non-enigmatic journal, whose top goal is to access interesting and

unpublished content. An easily recognizable structure, a harmonious, circular and well-orchestrated browsing experience, which sets in order and enhances a varied and diversified content proposal in all its sections, capable of intercepting a wider audience. A journal capable of combining the unexpected, the curious, the unsettling with the reassuring and the recognizable. A high-end but friendly newspaper. Club di IL is the community of its readers. The great wealth of stimuli never overpowers the reader, nor does it ever make him feel

• inadequate. Indeed, it involves and attracts him, pushing him to return to the journal several

times during the month and experience it as an unmissable appointment at the newsstand every month.

• 1. CONTINUITY
• 2. READABILITY
• 3. STRUCTURE
• 4. COMMUNITY

STRENGTHS

On the advertising side: More opportunities for advertising programming with scheduled themes and macro-themes. On the newsstand side: Greater synergy with the Sole system, wider public for IL. Increasingly closer, more involved and more participating readership to foster identification and a sense of belonging.

STRENGTH OF ITS CONTENT

The reading experience is the priority of this journal, understood as a journalistic in-depth study, as an intelligent and surprising look at the world. The definite article means that THE point of view, THE quality of the articles, THE language, are everything.

• Elegant, strong, self-confident graphics, which "hold up" and accompany the journalistic story, offering more reading paths and more

news headlines, content headlines, tools for further study, infographics. No to image as a simple "illustration", yes to image that is, in turn, content, Story Image, News Image. Clear hierarchy of news and weights. Concentration of content that is based on depth of content rather than on quantity or length.

IL MALE READERSHIP

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IL TARGET

Top quality male reader, a professional attentive to fashion and style. IL stimulates the reader by describing reality with a language and cross-cultural content that is unique in the publishing realm, it accompanies him when he is relaxing, playing

• r studying.

Who is it addressed to?

IL SCHEDULE

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2017 2018

22 DECEMBER CREATION OF NEW SOLE 24 ORE LIFESTYLE PUBLISHING AREA

13 OR 14 MARCH LAUNCH OF EVENT 16 MARCH IL Maschile of Il Sole 24 ORE

• no. 100 in the

newsstands Editor-in-Chief Nicoletta Polla Mattiot

TIMELINE

IL PREMIUM POSITIONS.

/ Second and first right-hand page / Inside back cover / Back cover / Op-ed page / Opposite summary / Opposite Colophon / Opposite column in first quarter / Opposite column in first third / Opposite column in first half

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