Imitation is Suicide Glen Ford, CTO experience observation wild - - PowerPoint PPT Presentation

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Imitation is Suicide Glen Ford, CTO experience observation wild - - PowerPoint PPT Presentation

Jan 25, 2023 17 likes •700 views

CargoCulture : Imitation is Suicide Glen Ford, CTO experience observation wild speculation What is culture The sum of attitudes, customs, and beliefs that distinguishes one group of people from another . (part 1/2)

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Cargo“Cult”ure: Imitation is Suicide

Glen Ford, CTO

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experience

  • bservation

wild speculation

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What is culture…

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“The sum of attitudes, customs, and beliefs that distinguishes one group

  • f people from another.”

(part 1/2)

http://dictionary.reference.com/browse/culture

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attitudes customs beliefs

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distinguishes

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“Culture is transmitted, through language, material objects, ritual, institutions, and art, from one generation to the next.”

(part 2/2)

http://dictionary.reference.com/browse/culture

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language material objects ritual art institutions

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  • ne generation to the next
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Why is culture important?

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“Corporate Culture can have a significant impact on a firm’s long- term economic performance.”

1992

http://www.amazon.com/Corporate-Culture-Performance-John-Kotter/dp/1451655320

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Significant Positive Negative

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A differentiator Recruitment Retention

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We want to build a “good” culture.

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We are human We want things to be easy We oversimplify things

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Culture is not easy.

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So the tendency is to copy.

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Culture == What Netflix does

http://www.slideshare.net/reed2001/culture-1798664

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Culture == What Google does

http://www.slideshare.net/ericschmidt/how-google-works-final-1

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Culture == In Sweden…

https://twitter.com/elsatanico/status/661188366168424448 http://thekingsshilling.io/

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Observations.

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Good culture == fun

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Pool table Fusball Ping Pong

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Is fun your groups purpose?

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“Fun” can become boring. (Well the wrong kind of fun).

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Autonomy, Mastery, Purpose

https://www.youtube.com/watch?v=dgKKPQiRRag http://www.ted.com/talks/dan_pink_on_motivation

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Great culture means great perks!

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free food

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unlimited holidays

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funky office

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move to Morocco!

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Great culture is low stress!

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Stress is important and valuable

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When work becomes meaningful, stress levels are higher.

https://twitter.com/dfjsteve/status/705925529388453888

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Cult

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Cargo Cult Culture

https://en.wikipedia.org/wiki/Cargo_cult_science

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The danger with CargoCult Culture

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You will be slowly committing

  • rganisational suicide.
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Culture is complex.

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Culture is exponentially complex

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You are not… Netflix Google

  • r in Sweden.
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Culture Counter-Culture Subversive-Culture

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Blindly imitating the surface aspects of someone else's Culture.

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That imitation will not bring the change you expect it to.

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You may inadvertently introduce destructive behaviours.

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You are not copying someone else’s culture, you are copying the side effects of their culture.

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Would you code by copying someone elses log statements.

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Culture is a reflection of values.

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Culture is a reflection of those values actually enacted by the

  • rganisation.
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Culture is a reflection of the most rewarded behaviours AND the worst permitted ones.

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At a core level you need to reward the behaviours you want, discourage those you don’t.

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You need to really think about the core values and behaviours you want.

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You need to discuss, argue, refine and explore.

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Remember, it will significantly impact your firms performance.

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Other cultural “patterns”.

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Learned Helplessness.

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Over-indexing Engagement.

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I am in it for me.

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Resetting your culture?

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Possible, in the right

  • rganisation, at the right time.
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What happened at Beamly…

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What are we doing?

We’re building the best, most addictive consumer experience for our target audience

Beamly Principles 2015 – Part 1 of 3

We focus obsessively on our target users, understand their world and think in their shoes We only make content and enable experiences that our target users will love We innovate without boundaries and never fear failure

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How are we doing it?

We work in empowered, accountable teams with visibility of successes & failures

Beamly Principles 2015 – Part 2 of 3

We make KPI-driven decisions and settle debates with relevant data We’re empowered to work in teams and we work as a team towards agreed outcomes We act individually and collectively in the best interests of the company

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Why are we doing it?

We want to work at the cutting edge, developing a great brand in a great environment

Beamly Principles 2015 – Part 3 of 3

We’re motivated and recognised as individuals, as teams and as a company We build a great working environment for

  • urselves, and constantly strive to improve it

We uphold a culture of honesty, openness, selflessness and respect

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CargoCulture is dangerous Culture is hard

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Take the time, spend the cycles. It is worth it.

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Thank you.

@glen_ford