In 2018, it is estimated that there will be around 2.55 billion - - PowerPoint PPT Presentation

• In 2018, it is estimated that there will be around 2.55

billion social network users around the globe, up from 1.87 billion in 2014.

• In 2012, 63.1 percent of internet users were also social

network users and these figures are expected to grow.

• This summer Microsoft bought LinkedIn for 26.2 Billion

dollars being the largest acquisition the company has experienced to date. Cited from expandedramblings.com and DMR Stats.

• LinkedIn alone has over 433 million members worldwide.
• Its reach in the US digital population is 37%
• Only 13% of LinkedIn are millennials aged 13-30, Its a

grown up social site.

• 56% of the LI population is male, 44% are female
• The average user spends 20+ minutes a month on the

platform.

• It is one of the most popular social networks in terms of

ACTIVE users

• According to industry statistics, LinkedIn has the highest

utilization rate in successfully placing a candidate.

• There were over 45 billion page views on LInkedIn in

the first quarter of 2016.

Becoming An Authority

• We all want to make a good first impression
• If you have just met a client or don’t know them well

you can bet the house they are going to look you up on LinkedIn.

• What they find there is either going to strengthen the

relationship or put doubts in their mind.

• We all want to work with the best and like the internet

installation guy.

Did You Know?

• Adding a professional photo you will be 14x more likely

to even be found on LI and will make it 36x more likely you will receive a message when you add a photo to your profile pic.

• There is a 13x increase in views on people who list their

skills on LI and if you list over 5 skills or more you will experience 17x more profile views than if you showed no skills at all.

How Do We Get A Better LinkedIn Profile?

• Give recommendations and endorsements to each
• ther here in this room and ask them for

recommendations & endorsements.

• Ask them. Do you have anyone in the industry you

have helped or worked with in the past?

LinkedIn Optimization

• you can also optimize your page to influence LinkedIn’s

algorithm to have your profile show up for some ideal keywords as well.

• Here are some of the elements on your profile that you

want to have optimized to show up better in LinkedIn for your chosen keyword.

• Title
• Status
• Previous Work
• Education
• Mini URL
• Background
• Summary
• Experience
• Skills
• Recommendations
• Education
• Interests

LinkedIns Mechanics Are Unique

• You cannot just spam out invites on LinkedIn like you

can on Facebook.

• You have to “know” the person you are reaching out to.

Groups

• This is how people typically make connections and

money on LinkedIn.

• Join real estate groups or other specific groups you feel

you can add some sort of value to.

• You must be invited or you can request access to join a

group.

• Provide value in the groups either through sharing

articles, industry humor, group encouragement, education, support….Whatever you are particularly good at, do that.

• You will also be allowed to friend the people in your

group

Pro Finder

• https://www.linkedin.com/profinder
• Who wants some leads?
• How about your own personal landing page on

LinkedIn?

• This is a brand new feature that will be rolling out in the

next year.

• You will receive 10 initial proposals and then its a pay

per lead system thereafter.

• LinkedIn is an older platform that has been around

since 2002.

• This platform has effectively become the new business

card and by working on your profile you can use it to stand out amongst your peers.

• LinkedIn is going to be around for awhile and Microsoft

intends to have it stay the business professionals social media platform.

The Power Of LinkedIn