IN TAIWAN Presented by Taiwan Agriwell 2012 Fall Outline - - PowerPoint PPT Presentation

Presented by Taiwan Agriwell 2012 Fall

BIO HUMA NETICS IN TAIWAN

Outline

• Registration Certificates Update
• Sales Performance
• Promotions of BHN Products

− Advertising − Field Trials

• Field Demonstration In 2012

Registration Certificates Update

• Current registration certificates of BHN products in

Taiwan (18 products are registered)

Growth Management

• VITOL II
• BREAKOUT
• JACKPOT
• COMOL
• LUCKY 7

Main Nutrient Elements

• SUPER

NITROGEN

• SUPER PHOS
• SUPER K

Trace Elements

• MAX-PAK
• 44-MAG
• CALCIUM
• COPPER
• BORON

Soil Activator

• BLEND
• LASE
• ZAP

Seedling Treatment

• START-L

Organic Acid

• Huma Pro

Sales Performance

• The Best Sellers

500 1000 1500 2000 2500

Calcium Start-L Breakout Vitol II 44-Mag

Annual Sales

Annual Sales (L)

Sales Performance

• Sales Channel in Taiwan
• Every red dot represents one

distributor.

Taiwan Agriwell ↓ 10 Regional Distributors ↓ Retailers ↓ End Users

Promotions of BHN Products

• Advertising
• Full-page advertisement

in monthly agricultural magazine.

• All Ads will be printed and

sent to retailers and farmers!

Promotions of BHN Products

• Advertising

BHN SERIES PRODUCTS GROWTH MANAGEMENT

Promotions of BHN Products

• Advertising

TRACE ELEMENT

SEEDLING TREATMENT & ORGANIC ACID

Coming Soon! (in December)

Promotions of BHN Products

• Advertising

MAIN NUTRIENT ELEMENTS SOIL ACTIVATOR

Promotions of BHN Products

• Field Trials
• Taiwan Agriwell has arranged field trials with

distributors, retailers and farmers on certain economic crops to promote the competitive advantages of BHN’s products.

• In 2012, we demonstrated a completed program on

sugar apple!

Field Demonstration In 2012

• Introduction

Sakyamuni (Gautama Buddha) Sugar apple (Custard-pineapple)

Field Demonstration In 2012

• Introduction
• Tropical fruit, planted in

southeast of Taiwan.

• Planted area: 5,800 ha.

(14332 acres)

− The largest in the world

• Production: 60,000 MT
• Value: US$ 94.5 Million

(statistics: 2011)

Southeast

Field Demonstration In 2012

• Introduction
• Harvest: Twice a year.

− Spring-summer & fall-winter

• First-mover Advantage

− Harvest earlier, price higher! − The earliest time to market can be 2 to 3 weeks ahead of the regular harvest.

• Purpose of the Field Trial:

− Demonstrating the effect of BHN products on earlier harvest and higher production.

Field Demonstration In 2012

• Fruit Management Program
• Start Date:

− Early February, 2012

• Location:

− Heng-Chung (恆春) & Fang-Liau (枋寮) townships

• Applied Products:

− Huma Pro – Lase − Super Phos – Breakout − Max Pak

Field Demonstration In 2012

• Early February: Applied Huma Pro (30L/Ha) to the whole

field (before pruning).

Before Treatment

Field Demonstration In 2012

• Mr. Yang (distributor) explaining the tree’s problems and giving

recommendations to the local farmer.

Field Demonstration In 2012

• March 16 - 18:

− Performed soil treatment with Lase (10L/Ha) and Super Phos (10L/Ha) in both townships.

• March 16 - 20:

− Performing leaf treatment with Breakout (5L/Ha) and MaxPak (2.5L/Ha) in Fang-Liau township. − The raining and monsoon in Heng-Chun township have postponed the leaf treatment to the end of March.

Field Demonstration In 2012

Treated Untreated

Vigorous growth and more flowers

Field Demonstration In 2012

Treated Untreated

More flowers

Field Demonstration In 2012

• Early April: Trees started to bloom

− 1st artificial pollination begun. − 2nd leaf treatment with Breakout (5L/Ha) and MaxPak (2.5L/Ha). − Pollen collection:

Female flowers Male flowers

Field Demonstration In 2012

• Artificial Pollination:

Female flowers Inject male pollen to female flowers

Field Demonstration In 2012

• April 11:

− After the 1st artificial pollination, the trees bloomed luxuriantly and started to form baby fruits. − The artificial pollination was continuing.

• April 18: Fruits set with large quantity.

Treated Untreated

Field Demonstration in 2012

• May 3:

− We got enough fruit quantity (20-50 pcs/plant) and then stopped the artificial pollination. − Fruit size (diameter) reached to 2 cm (0.8 in) in Fang-Liau, and 3 ~ 5 cm (1.2 ~ 2 in)in Heng-Chun.

Field Demonstration In 2012

Treated Untreated

Field Demonstration In 2012

• May 25:

− The fruit size (diameter) grow up to 5 ~ 7 cm (2 ~ 2.8 in) in Fang-Liau, and 10 cm (3.9 in)in Heng-Chun (ready to cover with bags). Treated

Field Demonstration In 2012

• July 13: Harvest

15 days earlier than others! Time to Celebrate!

Field Demonstration In 2012

• Average weight: 669 g/fruit

(regular weight: 500~600g)

Field Demonstration In 2012

• Discussion
• Behind the Scene

− On August 8, 2009, the southern Taiwan was attacked by typhoon Morakot and lost US$ 650 Billion value in the agriculture industry. − The sugar apple farmer was one of the victims of the typhoon. Because of the tragic damage, he was about to give up planting sugar apple this year. − After the field demonstration, the farmer truly appreciated of our distributor, Mr. Yang, introducing him the BHN products. The impressive performance of BHN products has not only facilitated the profitability of his farm land, but also gained his faith back on planting sugar apple.

Field Demonstration In 2012

• Discussion
• Lessons Learned

− Owing to our first time managing sugar apple field trial, we decided to keep 30 ~ 50 fruits/tree merely based on the statistics from governmental research station.

• This decision has resulted in 1/3 fruit dropping when reaching the

maturity, and shortening the length of harvesting period.

• The trees were unable to gain enough nutrients for fruit setting.

− After the spring-summer harvest, we have limited the number of fruit set to 20 ~ 35 fruits/tree during our fall-winter trial.

• We expect to diminish the fruit dropping and prolong the harvest.

Field Demonstration In 2012

• Discussion
• Lessons Learned

− Despite the spring-summer harvest failing to meet our estimation, the significant improvement has impressed the nearby litchi farmers.

• Those litchi farmers have contacted us for managing their litchi fields in

2013.

THANK YOU!