Influencer marketing is really important in the fashion world - PowerPoint PPT Presentation
Influencer marketing is really important in the fashion world Social media stars are often the default starting point We wanted to take a fresh look at influencer marketing Not all influencers are created equal, some have more
Influencer marketing is really important in the fashion world
Social media stars are often the default starting point
We wanted to take a fresh look at influencer marketing
Not all influencers are created equal, some have more impact than others
• • • • • • • • More passionate • More knowledgeable • Source: Time Out
Source: EConsultancy The Rise of influencers 2016
5x 3x Passionate Curious 48x 3x Expert Early adopter Source: Time Out
How do you influence makers?
TV RADIO PRINTED NEWSPAPERS PRINTED MAGAZINES
Transactional data + Communication data Motivational segmentation of the customer Indicators + Influences
Introducing our Fashion Week analysis
5,710 25,495 12M 12M Source: 2CV *Reach score = the potential audience of the original author + audience reached via retweets
12 32 1 5 15 22 4 11
18 379 300 181 2 6 26 44 10 17 1 4
Source: TGI
Source: Magazine Networks Australia
Deeper connections routed in expertise deliver better results
• • • •
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