Intelligent Agents: Improving student engagement. Michael Volkov, - - PowerPoint PPT Presentation

Deakin University CRICOS Provider Code: 00113B

* The Bachelor of Commerce and MBA at Deakin University is internationally EPAS accredited

Intelligent Agents: Improving student engagement.

Michael Volkov, Micaela Spiers

Deakin University CRICOS Provider Code: 00113B

* The Bachelor of Commerce and MBA at Deakin University is internationally EPAS accredited

INTELLIGENT AGENTS

• Intelligent agents are automatic emails that are sent to

students in response to their actions

• Marketing Fundamentals is a large unit with approximately

3000 students per year.

• They are a way of engaging with students who are at risk of

disengaging and making students feel that we care.

Deakin University CRICOS Provider Code: 00113B

* The Bachelor of Commerce and MBA at Deakin University is internationally EPAS accredited

TYPE OF AGENTS

• Not logging in for a week
• Assessment reminder (sent one week before due date)
• Overdue assessment (sent day after due date)
• Assessment

− High achievers − Low achievers − Very low achievers

• Post exam email

Deakin University CRICOS Provider Code: 00113B

* The Bachelor of Commerce and MBA at Deakin University is internationally EPAS accredited

RESULTS -INCREASED STUDENT ENGAGEMENT

Intelligent Agents enable us to:

• Start a dialogue with students who we wouldn’t otherwise speak with
• Identify at risk students early and direct students to the right resources

This has led to:

• An increase in student assessment submissions, as students are:
• More engaged
• For disengaged students an awareness of assessment requirements
• Notified if they haven’t submitted

Feedback from students indicate that they find the personalised communication to be motivating and an important learning tool.

Deakin University CRICOS Provider Code: 00113B

* The Bachelor of Commerce and MBA at Deakin University is internationally EPAS accredited

RESULTS - ACADEMIC

Since commencing the use of Intelligent Agents:

• Student success in the unit has increased from 70% to

83%

• Average mark in the unit has increased from 55% to

60%

• Percentage of non-completion of unit has decreased

from 6% to 3%

• eVALUate results have increased across every

question from mid-70% to mid-90%