Internal Wellness Programs in the Corporate Environment: Success and - - PowerPoint PPT Presentation

Internal Wellness Programs in the Corporate Environment: Success and Failures

Elizabeth Campbell, MPH, ATC Wellness/Fitness Supervisor BlueCross BlueShield of South Carolina

Objectives

• Introduce several worksite wellness resources, focusing on

WELCOA’s Seven Benchmarks for Success

• Share programming ideas for employee wellness and

corporate fitness

• Discuss several challenges that many employee wellness

programs face

WELCOA (Wellness Councils of America)

• Established as not-for-profit organization in the 1980’s
• Strives to improve the health and well-being of all working

Americans

• WELCOA believes:

» Healthcare costs are an issue of significant concern. » A healthy workforce is essential to America's continued growth and prosperity. » Much of the illness in the U.S. is directly preventable. » The workplace is an ideal setting to address health and well-being. » Workplace wellness programs can transform corporate culture and change lives.

WELCOA- Free Resources

• Free 14-day trail available
• Expert Interviews
• Case studies
• Presentations
• Incentive Campaigns
• Helpful websites
• E-newsletter
• Posters, newsletters, books,

brochures available for purchase

WELCOA- Subscriber Resources

• Subscriber resources

» Membership- $365/year » $125/year additional for additional memberships within the same company

WELCOA- Subscriber Resources

• Well Workplace University
• Wellness Training Webinars
• SWELL- Social Networking for Wellness Professionals
• Comprehensive incentive campaigns
• Absolute Advantage online
• Monthly expert interviews
• Reproducible health bulletins
• Annual Buyer’s Guide
• Discounted pricing
• Presentations
• Tools and Surveys
• Well Workplace Checklist

WELCOA Seven Benchmarks of Success

• Benchmark #1: Capturing CEO Support
• When the CEO gets behind wellness initiatives, things begin to

change.

» 4 Characteristics of Capturing Senior Level Support

• CEO’s communication practices regarding wellness
• CEO’s resource allocation practices
• CEO’s delegation practices
• CEO’s personal health promotion practices
• Be prepared to provide information about the benefits of

employee wellness.

WELCOA Seven Benchmarks of Success

• Benchmark #2: Creating Cohesive Wellness Teams
• Programs cannot be successful when only one person is

responsible for the organization’s wellness initiatives

» 2 Characteristics of Creating a Cohesive Wellness Team

• The wellness team’s history and composition
• The wellness team’s method of operation
• Keep different locations, job functions, shifts and company

tenure in mind when creating a Wellness Team.

WELCOA Seven Benchmarks of Success

• Benchmark #3: Collecting Data to Drive Health Efforts
• You can’t change what you can’t measure
• 4 Steps to Collecting Data to Drive A Results-Oriented

Wellness Initiative

» Organizational data (modifiable health care claims and demographics) » Employee health data (health interest, health risk appraisal information and health screening data, health knowledge) » Physical environment data (workstation ergonomics, cafeteria set up, and heating/ventilation) » Employee protection and productivity data (absenteeism, disability, workers’ compensation)

WELCOA Seven Benchmarks of Success

• Benchmark #4: Carefully Crafting an Operating Plan
• 7 Components of an Exceptional Operating Plan

» Vision/Mission Statement for the Wellness Program that incorporates the organization’s core philosophies » Specific goals and measureable objectives that are linked to the company’s strategic priorities » Timelines for implementation » Roles and responsibilities for completion of objectives » Itemized budget sufficient to carry out the Wellness Plan » Appropriate marketing strategies to effectively promote the Wellness Plan » Evaluation procedures to measure the goals and objectives

WELCOA Seven Benchmarks of Success

• Benchmark #5: Choosing Appropriate Interventions
• 5 Issues to Consider When Choosing Appropriate Health

Interventions

» What programs will be offered » How intensive the intervention will be (awareness, education, behavior change, cultural enhancement) » How often the programs will be offered » Who they will be offered to (spouses, dependents, retirees) » What incentives will be used to increase participation

WELCOA Seven Benchmarks of Success

• Benchmark #6: Creating a Supporting Environment
• 9 Steps to Creating a Supportive, Health-Promoting

Environment

» Increase physical activity » Reduce tobacco use » Promote better nutrition » Improve workstation ergonomics » Reduce unintended on-the-job injuries » Extinguish the use of alcohol and other drugs » Better manage and reduce job-related stress » Increase participation among all employees » Maintain organization benefits that protect and promote good health among all employees

WELCOA Seven Benchmarks of Success

• Benchmark #7: Carefully Evaluating Outcomes
• 8 Targets to Monitor When Carefully Evaluating Outcomes

» Participation » Participant Satisfaction » Improvements in Knowledge, Attitudes and Behaviors » Changes in Biometric Measures » Risk Factors » Physical Environment and Corporate Culture » Productivity » Return on Investment

National Wellness Institute

• Comprehensive vision of wellness
• Six Dimensions of Wellness Model

National Wellness Institute- Free Resources

• Wellness news feed
• Press Releases
• Health Observances Calendar
• Free Holistic Lifestyle Questionnaires through TestWell.org

» Teen, College, Adult, Older Adult

• Academic wellness program information

National Wellness Institute- Subscriber Resources

• Subscriber Resources

» Organizational Core Membership- $275/year » Organizational Core Membership Plus- $375/year

• Online publications:

» Health Promotion Practitioner (bi-monthly) » Wellness Management (archived) » Wellness News You Can Use (monthly) » Ask the expert (archived)

• Free monthly webinars (CEUs available)
• Current research abstracts
• Job Connection
• Discounts

» National Wellness Conference registration. » NWI Certified Worksite Wellness Specialist and Certified Worksite Wellness Program Manager Certification Programs.

Free Resources US Department of Health and Human Services – HHS.gov

• HHS HealthBeat-

Recorded tips with audio

Free Resources US Department of Health and Human Services – HHS.gov

• Today’s Headlines-

healthfinder.gov

Free Resources US Department of Health and Human Services – HHS.gov

• HHS Newsroom- Press Releases

Free Resources

• MedlinePlus

» Topic-specific e-mails

• Heart Disease
• Nutrition
• Physical Activity
• Obesity
• Sports Injuries
• Many others

Free Resources- AHIP Wellness SmartBrief

• Daily e-mail with up-to-

date wellness trends and program ideas

• Excellent for new

wellness programs or established programs looking for fresh ideas

CDC LeanWorks

Free Resources

• Eat Smart, Move More South Carolina

» Options for Action- Workplace

• LiveWell Greenville
• South Carolina Hospital Association
• North Carolina Prevention Partners
• American Heart Association
• WorkWellNC

Corporate Wellness Challenges

• Lack of Senior-Level Support

» Key to changing policy, environment and culture

• Large businesses
• Multiple locations
• Multiple shifts
• Limited staff
• “We want…”
• “But the company down the street does it”

Increase Opportunities for Program Success

• Take the time to plan

» Long-term » Short-term

• Define success during planning phase
• Carefully determine which programs have the most potential

impact

• Forecast potential challenges
• Utilize your passionate employees
• Get the “requesters” involved
• Use programs that can affect several aspects of health rather

than one specific condition

Limit Opportunities for Program Failure

• Trying to do it all

» Internal “experts” » Vendors

• Policing unhealthy behaviors
• Moving on to the next program before evaluating the current

program.

» After-action review is key

• Assuming an incentive will guarantee program success
• Not allotting time for “test phase”

» Technology » Products » Communications

Our Wellness Initiatives

• Health Risk Assessments
• Health Screenings
• Flu shots
• Newsletters
• Blood Drives
• Weight Watchers
• Lunch and Learn presentations
• Onsite Massage
• Mobile Mammography
• Healthy Eating Programs
• Onsite Farmer’s Market
• Discounted Fitness Center

Memberships to off-site employees

• Onsite Fitness Centers

» Group Exercise » Fitness Assessments and Curriculums » Special events and clinics » Online wellness platform » Usage incentive