Introduction to Business Resources Holly Inglis Milt Harris - PowerPoint PPT Presentation

Introduction to Business Resources Holly Inglis Milt Harris Library, Rotman School of Management University of Toronto Libraries

Overview • Types of information available • Company, industry and market research databases • Additional subscription resources

How do I access these resources? • All databases are available through the library catalogue and therefore available off campus (login with your UTOR ID) • Note: They are generally not searchable via the catalogue, you have to look up the database name and search within • Two shortcuts: • Entrepreneurship LibGuide‐ Carey Toane has put this together and it’s an excellent resources for exploring industry, market research and company research • Rotman Milt Harris Library Website – Databases by Subject links to all key business databases

Types of Reports • Companies: annual reports, company profiles, analyst reports, SWOT analysis, ratios, financial data • Industry Reports • Market Research Reports • Data: Demographic, product research, financial (public companies)

Company Research • Only public companies have to disclose their finances; private companies do not have to disclose anything • The Ontario Securities Commission has some helpful reports/definitions if you’re new to this research. Try Researching Your Investments or Disclosure Documents Source: Ontario Securities Commission. “Researching Your Investments” http://www.osc.gov.on.ca/documents/en/Investors/res_res earch‐invest_en.pdf

Using Industry Codes for Company Research • Using an industry code (usually NAICS or SIC) you can compile lists of companies operating within a certain industry • CB Insights for start‐ups and venture capital • Try LexisNexis, Mergent or Capital IQ (available in Rotman Finance Lab) • To find the NAICS or SIC code, check Statistics Canada for NAICS (http://www23.statcan.gc.ca/imdb/p3VD.pl?Function=getVD&TVD= 380372) or US Department of Labor for SIC codes https://www.osha.gov/pls/imis/sicsearch.html • Some databases assign their own codes or let you search by keyword

Challenges • Is it a niche industry? • How new is this technology or industry? • What industry are competitors classified under? • Are there broader industry reports? • Glucose tracking monitor falls under wearables or medical devices • An app to track learning initiatives in students falls under education • An innovation on steering wheel technology falls under car parts and accessories

Will the library buy industry or market research reports for me? Source: https://pixabay.com/en/money‐cat‐wealth‐canadian‐money‐1144553/

Industry Research • Industry Reports • SWOT • News articles

Databases • IBISWorld (Canada, U.S., U.S. specialty reports, Global) • EMIS (International coverage by country or region) • Business Source Premier

What is in a market research report? • Demographics • Market sizing, analytics • Competitors • Forecasts

Market Research • Marketresearch.com/Academic • Passport GMID • MaRS Library Collections (Startup Library/Entrepreneur’s Toolkit): https://www.marsdd.com/collections/

While searching for industry and/or market information • How much information is available? Does it include forecasts, competitors, etc? • Is it relevant? (Geographic area, date of publication, etc) • Where are the gaps? • Who else could be tracking this information?

News/Trade Articles Subscription sources: ProQuest or Factiva Example: Sylvers, Eric; Chaudhuri, Saabira; Gasparro, Annie. (16 January 2018). Nestlé Sells Butterfinger and BabyRuth Unit to Italian Candy Maker; Ferrero spends $2.8 billion for a business that includes the Butterfinger and Baby Ruth brands. Wall Street Journal. Retrieved from ProQuest.

CB Insights

eMarketer

Reminder • These resources are licensed to U of T for academic use • They can not be distributed • You lose access to subscription resources when you graduate

Next steps Entrepreneurship workshops: • Launchpad: Campus Resources for U of T Startups • Data Resources for Entrepreneurs • Primary Research Strategies and Tools • Resources for Patents and Trademarks And more! http://guides.library.utoronto.ca/ERW

If you have any questions Holly Inglis Public Services Librarian Rotman Business Information Centre holly.inglis@rotman.utoronto.ca