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IREG 6 Conference, Taipei, 2012 Institutional Perspectives on the Strategic Impact of Rankings Implications from a Case Study of the University of Canterbury (NZ) ABOUT THE UNIVERSITY OF CANTERBURY Key Statistics Enrollment & Staff


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IREG‐6 Conference, Taipei, 2012

Institutional Perspectives on the Strategic Impact of Rankings – Implications from a Case Study of the University of Canterbury (NZ)

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  • Enrollment & Staff (as of September 2011)
  • 18,175 students (headcount)
  • 1,324 international students (headcount)
  • 589 continuing academic staff (FTE), of 1,568 total

continuing staff (FTE)

  • Organized in five colleges (Arts, Business & Economics,

Education, Engineering, Science) and the School of Law

  • Research Strengths
  • Host of 25 research centers across all fields
  • Consistently scoring in the top 500 ARWU (Shanghai

Ranking) since 2003

  • UC engineering faculty as NZ leading expert in civil engineering
  • UC faculty devised building standards for New Zealand

ABOUT THE UNIVERSITY OF CANTERBURY

Key Statistics

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Notes: Ranges have been displayed with their top value; institutional ranks have been modified to accommodate data display. Source: ARWU.

ABOUT THE UNIVERSITY OF CANTERBURY

ARWU Ranking with International Peers

50 100 150 200 250 300 350 400 450 500 2003 2004 2005 2006 2007 2008 2009 2010 2011

University of Canterbury and International Peers ARWU 2003-2011 Rankings

Auburn University University of Auckland University of Canterbury University of Essex University of Hannover University of Otago

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Notes: From 2005 to 2009, the rankings refer to the joint THE‐QS Rankings; for 2010 and 2011, the rankings refer to the QS Rankings alone. Source: QS.

ABOUT THE UNIVERSITY OF CANTERBURY

QS Ranking with New Zealand Peers

67 52 46 50 65 61 68 82 114 186 79 114 124 125 135 130 333 188 186 188 189 212 50 100 150 200 250 300 350 2004 2005 2006 2007 2008 2009 2010 2011

University of Canterbury and New Zealand Peers QS 2004-2011 Rankings

University of Auckland University of Otago University of Canterbury

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  • UC has ranked consistently in the Top 500 universities

worldwide overall:

  • ARWU 401‐500 (2011)
  • QS‐US News 212 (2011‐12)
  • THE‐TR 301‐350 (2011‐12)
  • THE‐TR’s methodology appears to treat UC differently than the

past THE‐QS (now QS‐US News) methodology

  • Webometrics results are interesting, too (rank 449, as of

January 2012):

  • Rich files 790 (was 830 in 2011)
  • Visibility 644 (was 638 in 2011)
  • Scholar 349 (was 155 in 2011)

ABOUT THE UNIVERSITY OF CANTERBURY

An Institutional View on Past Rankings Performance

Do these rankings do UC’s academic performance justice, and how can UC improve its rankings performance?

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Source: GeoNet, 2011.

ABOUT THE UNIVERSITY OF CANTERBURY

Number 1 in Earthquakes

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  • UC faces a number of challenges going forward
  • Multiple local impact issues due to the series of earthquakes
  • Budget cuts owing to a loss of enrollments
  • Recruiting challenges
  • UC’s rankings positions are an important aspect of

communicating UC’s academic strength and value proposition to the outside world

  • The Rankings Project was conceived as a small scale, enabling

project

  • Research (rankings, dynamics)
  • Educate (internal stakeholders)
  • Professionalize (response approach and feedback loops)
  • Communicate (internally as well as externally)

ABOUT THE UNIVERSITY OF CANTERBURY

The Rankings Strategy Project

A holistic approach

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  • External perspectives
  • The structural appeal of rankings to stakeholders (e.g.

students, parents, agents, media, policy‐makers, etc.)

  • The (growing) impact of rankings on stakeholder behavior

(e.g. employers , scholarship agencies)

  • Belief systems and views held by influencers in the higher

education community

  • The development trajectory and scope of major rankings
  • Internal perspectives
  • Ownership of rankings (administration, academics)
  • Communication flow (into and within UC)
  • Data gathering and preparation (within UC)
  • Process improvement (within UC, and externally)
  • Feedback loops (use rankings for internal improvements)

ABOUT THE UNIVERSITY OF CANTERBURY

Strategic Perspectives

The nature and impact of rankings continues to be less well understood than often believed

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  • External limitations and challenges
  • Some rankings are highly technical (e.g. Webometrics) and

thus measure highly specific technical aspects

  • Some rankings focus on specific attributes (e.g. ARWU) and

thus may not capture the overall academic performance of UC

  • UC’s remoteness negatively impacts its performance in

surveys which are based on familiarity/network‐effects (despite UC’s well developed academic relationships)

  • Internal limitations and challenges
  • No desire to “manipulate” rankings
  • Buy‐in across the organization
  • Lack of resources to create strong performance push (and

need challenge to overcome damage from earthquakes)

ABOUT THE UNIVERSITY OF CANTERBURY

Limitations and Challenges on Rankings Strategies

No ranking really captures the UC experience and value added to students

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  • UC will become more strategic in its rankings behavior
  • Despite this behavioral change, it is unlikely that notable

changes in UC’s rankings will take place (in a sense, this is just keeping up with other institutions doing the same)

  • UC will suffer in rankings’ categories which rely on certain ratios

(international students ratios, etc.) owing to post‐earthquake enrollment losses

  • UC should do better (be more proactive) with regard to rankings

which gather institutionally reported information (e.g. THE‐TR, QS)

ABOUT THE UNIVERSITY OF CANTERBURY

Outlook

Rankings will rise in importance, this project was only a start in adjusting institutional perspectives