Jennifer Goforth Gregory Carol Tice The Content Marketing Writer - - PowerPoint PPT Presentation

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Jennifer Goforth Gregory Carol Tice The Content Marketing Writer - - PowerPoint PPT Presentation

Feb 08, 2023 160 likes •714 views

Jennifer Goforth Gregory Carol Tice The Content Marketing Writer Make a Living Writing blog Freelance Writers Den JenniferGregoryWriter.com Freelancewritersden.com This training is for: Bloggers whore fed up with low pay Writers

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Carol Tice

Make a Living Writing blog Freelance Writers Den

Freelancewritersden.com

Jennifer Goforth Gregory

The Content Marketing Writer

JenniferGregoryWriter.com

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This training is for:

  • Bloggers who’re fed up with low pay
  • Writers whose clients are short on ideas (so projects fizzle
  • ut)
  • Motivated to earn bigger, more stable income, take on

more responsibility

  • Writers who want a more collaborative role - and to be

part of a team

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What you will learn:

  • The Big Retainer Opportunity
  • What is Content Marketing & Strategy?
  • The 5 Steps of Creating Content Strategy
  • A Real-Life Content Strategy Project
  • Benefits & Challenges as a Freelance Strategist
  • How to Shift Your Mindset
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Meet your coach:

Jennifer Goforth Gregory

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How Jennifer Got Into Content Strategy

Land Low Paying Gigs Working 50 to 60 hours a week Earning Low hourly rates Unpaid downtime Marketing constantly

First Five Years Freelancing

Annual Income $12K to $35K

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Ov Overall Increase sed Income

After adding content strategy, her income increased over $30K the next year. Topped six figures every year for 5 years, including earning

  • ver $140K in 2017.
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Content Writer for Top Brands

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Author of Best-Selling Freelancing Book

  • Step-By-Step Guide to

Increasing Income with Over 100 5-Star Reviews

  • Writes Popular Blog “The

Freelance Content Marketing Writer”

  • Mentored hundreds of writers
  • f the past 7 years
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Te Teaching pr profits go to her her do dog g re rescue ch charity!

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Meet your coach:

Carol Tice

Proud college dropout and self-taught freelance writer

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Pa Paying all the bills fo for a family of 5…

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$8K a month as a content writer:

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My learning & support community:

1,400 Members – and growing! 300+ hours of courses

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What IS the big retainer

  • pportunity

in content?

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Content writer?

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No!

Content STRATEGIST

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Why is content strategy the big

  • pportunity?
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Without strategy… Without a plan…

Content is a waste of money

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A cr critical, hi high-sa salari ried d ro role…

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With With too few tr train ained ed peo eople… le…

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A A freelance cer

  • n
  • n retainer

cr creates BIG sa saving ngs

$80,000 salary + bennies… vs $30,000 freelance retainer

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What is Content Marketing & Strategy?

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What Exactly Is Content Marketing?

Information that is interesting and informative to your target audience created with the goal of building trust in your company

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What Exactly Is Content Strategy?

  • Deciding what type of information

customers need to build trust

  • Determining how to best deliver the

information

  • Ensuring customers find the

information they need

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What is the Role of a Content Strategist ?

  • Creating the Content Strategy

plan

  • Collaborating with team

members

  • Monitoring results
  • Changing the plan as needed
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The 5 Steps of Content Strategy

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Goal Content Audit Competitive Analysis Content Strategy Plan Monitor Results

Create Content Strategy

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1.

  • 1. D

Define G Goa

  • al

fo for Content Ma Mark rketing

Page views Social Shares New leads New customers Increased Revenue

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  • 2. Perform a Content

Audit

q Catalog current content q Identify content “holes” q Consider repurposing q Look for inconsistency

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  • 3. Perform a Competitive Analysis

WHAT CONTENT DO COMPETITORS OFFER WHAT ARE THEIR STRENGTHS? WHAT ARE THEIR WEAKNESSES? WHAT ARE AREAS OF OPPORTUNITY?

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  • 4. Develop Content Strategy Plan

Goal Channel plan Social Plan Editorial Calendar Metrics

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  • 5. Monitor Results

Review Metrics Brainstorm Ideas for Improvement Make changes to content

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A Real-Life Content Strategy Project

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A Freelance Content Strategy Project In Real Life

A current client asked me to Create Strategy Created Content Strategy Plan Client hired me & agency to create content

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After 6 Months of Following My Content Strategy Plan…

  • People shared my Blogs on Facebook
  • Sales increased 50 percent

Client sold more products

  • Earned over $18K from the project
  • ver 12 months
  • Client paid me monthly retainer for

strategy and creation

My Income Increased

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Benefits & Challenges as a Freelance Strategist

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Are You a Strategist for Free?

Social Media Brainstorm Topic Ideas Create Editorial Calendar Determine SEO keywords Create Social Media Content

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Benefits I’ve Seen from Adding Content Strategy as a Service

Getting paid more for services I already provide Guaranteed monthly income Less unpaid marketing time Less feast or famine – steadier income Increased writing gigs Clients are more dependent

  • n me
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Challenges of Being a Freelance Content Strategist

Most training and resources are for in-house Less influence over other departments More challenging to stay in the loop Access to proprietary resources

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How to Shift Your Mindset

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A New Mindset

WRITERS CREATE SOMETHING TANGIBLE.

STRATEGISTS ADD VALUE THROUGH INSIGHTS AND IDEAS. YOU MUST SHIFT FROM CREATING TO ADDING VALUE.

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Value You Bring as a Freelancer

Specialized knowledge of an industry and customers Knowledge of best practices & successes from other clients Neutral view as a freelancer

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Yo Your success as a st strategist st is based on the the resul ults ts the the content t deliv deliver ers, acc according ding to da data a and and metr trics ics.

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Keys to Shifting Your Mindset

Let go of producing as your goal Focus on collaboration Keep the end goal at the forefront Learn to love metrics

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Need more help to become a content strategist?

?

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