Kim Verbon Peter Hofstede @spilgames Spil Games @hofstede Peter - - PowerPoint PPT Presentation

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Kim Verbon Peter Hofstede @spilgames Spil Games @hofstede Peter - - PowerPoint PPT Presentation

Nov 20, 2023 173 likes •1.02k views

Kim Verbon Peter Hofstede @spilgames Spil Games @hofstede Peter Hofstede @digimini Kim Verbon Kim Verbon Peter Hofstede Head of Game Design Creative Director Huge Many Its fun! untapped games market Session program Introduction

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@spilgames Spil Games @hofstede Peter Hofstede @digimini Kim Verbon Peter Hofstede Kim Verbon

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Peter Hofstede Creative Director Kim Verbon Head of Game Design

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Huge untapped market Many games It’s fun!

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Session program

Introduction Pink vs. Blue Top tips and pitfalls Question and answers

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Introduction

A company overview

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Ojogos.com.br

Game.co.in

300 people in The Netherlands, China, Germany and the UK Advertising and virtual items

Jeux.fr

Jeu.fr

Spelletjes.nl Games.co.uk

Gioco.it

Gry.pl

Juegos.com

Ourgames.ru

GirlsGoGames.com

Agame.com

Games.co.id

Global network of social gaming platforms Targeted platforms for Teens, Girls and Family - free and easy

130M Unique visitors per month

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Anonymous gaming portals Social gaming platforms where users can create an identity Teens and Girls love to interact, share, collect and compete

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Licensed games from independent developers

Game developers

3rd party studio’s

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Single player games

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Multiplayer games

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Mobile browser games

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Social Games

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+/- 500 people worked on published games 600+ games were developed the first half of the year 600M pageviews per month

Production scale (internal and licensed)

Teens and Girls have a huge appetite for new games! We’ve been trying to understand what they like for the last 4 years

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Pink vs. Blue

Comparing some of our best teens & girls games

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Boys Girls

38M UV’s per month Age: 10-15 Competition Extreme Big

Racing 2D & 3D Sports War Action

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Boys Girls

36M UV’s per month Age: 8-12

Creative Caring Visual Dress-up Animals Cooking

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Do you know them?

+/- 150 IP games a year 10 blockbusters 20% below expectations

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The game is about:

You The crowd

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Trailer Insights Votes!

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Let’s Play! How popular?

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Flakboy 2 Devilish Hairdresser

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Flakboy 2

Play trailer

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Abuse of Power

Without the normal consequences

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Tempted by the dark side? We learn to control ourselves but the fascination remains

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Enter Flakboy Classic cartoon comedy Evil traps, extreme injuries

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Strategic sandbox

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Teens like creative sandboxes Strategic freedom enables showoff Extreme and unrealistic themes resonate with teens

Flakboy

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Devilish Hairdresser

Play trailer

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Universal Fears

Spiders or Hairdressers

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Fear Control

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Pretty Pictures

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Craving Crazy

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Super Simple Game Mechanic

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Girls also find it funny to be nasty, it’s not all about pink Taking control of your fears Simple game mechanic: young audience

Devilish Hairdresser

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Vote!

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7M in 3 months 17M in 3 months

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Shopaholic Hawaii Arm Surgery 2

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Shopaholic

Play trailer

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Shop & Show off

But: spend your money wise!

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Identify & Dream

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Just own it Important choices

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Game Design Playground

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Social & scarcity makes popular UGC 5+ million per game 20.000+ images a day 60+ fashion magazines each day! Hardcore dress-up 10% owns it all!

$53.1 billion

Photo Bill Gates: Microsoft.com
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New in dress-up: daily return reasons Money management: important choices Shopping! A real life activity!

Shopaholic Hawaii

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Arm Surgery

Play trailer

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Gross

But I just have to keep watching

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Teens like to push themselves Unexplored themes..?

Photo: Amsterdam Torture Museum
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Surgery turned cool! Surgery is about healing

Photo’s: IMDB.com

Where are the games?

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Great, a crisis! Caring can be a great mechanic for young audiences

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Teens enjoy grossness Very few surgery games Helping out can make them feel in control and responsible

Arm Surgery 2

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Vote!

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14M in 3 months 13M in 3 months

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Uphill Rush 3 Professor Purse

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Uphill Rush

Play trailer

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Extreme

Just works

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Simulating a popular teen fantasy How to standout from the crowd?

Photo: ESPN.com
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100 games! Nothing really new, but a sum of small improvements

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SLIDE 63 cup How to unlock Cup reward 1 easy Directly playable at start of the game 250 1 normal Complete cup 1 on easy to unlock 1500 1 hard Complete cup 1 on normal to unlock 3000 2 easy Directly playable at start of the game 250 2 normal Complete cup 2 on easy to unlock 1500 2 hard Complete cup 2 on normal to unlock 3000 3 easy Directly playable at start of the game 250 3 normal Complete cup 3 on easy to unlock 1500 3 hard Complete cup 3 on normal to unlock 3000 4 easy Directly playable at start of the game 250 4 normal Complete cup 4 on easy to unlock 1500 4 hard Complete cup 4 on normal to unlock 3000 5 easy Complete cup 1 + 3 on easy to unlock 250 5 normal Complete cup 1 + 3 on normal to unlock 1500 5 hard Complete cup 1 + 3 on hard to unlock 3000 6 easy Complete cup 2 + 4 on easy to unlock 250 6 normal Complete cup 2 + 4 on normal to unlock 1500 6 hard Complete cup 2 + 4 on hard to unlock 3000 7 easy Complete cup 1 + 3 + 5 on easy to unlock 1500 7 normal Complete cup 1 + 3 + 5 on normal to unlock 2500 7 hard Complete cup 1 + 3 + 5 on hard to unlock 5000 8 easy Complete cup 2 + 4 + 6 on easy to unlock 1500 8 normal Complete cup 2 + 4 + 6 on normal to unlock 2500 8 hard Complete cup 2 + 4 + 6 on hard to unlock 5000

It’s big

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Bigger jumps Better controls Visual style

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Big and extreme Colorful and realistic beats abstract and stylized Well executed clichés often beat geeky

  • masterpieces. Teens see a lot of things for

the first time. Uphill Rush

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Professor Purse

Play trailer

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Who are you?

Tell me more about… me!

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Pile of Junk Magazine feature

Photo: blogs.independent.ie

Seriously, that’s for the picture, right? Let me introduce: Koosje

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Daily crisis Daily game

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Vanity Insight: “Women are their own favorite topic” Conversation starter insight: “The favorite conversation topic for women are their hopes and aspirations” Self reflection

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15 personalities 150 items 10 bags 20 patterns & 12 colors

Randomize!

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Inspired by real life: wardrobe crisis

Personality test: get to know yourself Based on magazine feature, not a game

Professor Purse

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Vote!

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64M in 3 months 27M in 3 months

Total: 97M

Series Total:

500M

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The results..

Pink & Blue award Hardcore award Hard or Easy..? Some tips..

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Tips & Pitfalls

For teens & girls game design

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Home work

Complex

Trust your intuition Texts DON’T

Go hardcore

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Love

The online market for girls and teens is still wide open!

DO KISS Cliché Big

  • r

Small Inspiration is everywhere

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Q&A

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Thanks! Got a game and looking for a global Girls and Teens Audience? Talk to us!

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www.spilgames.com

Contact us

Kim Verbon

Kim.Verbon@spilgames.com

Peter Hofstede

Peter.Hofstede@spilgames.com

@spilgames Spil Games @hofstede Peter Hofstede @digimini Kim Verbon