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lynkco.com / Confidential 18/02/2019 Lynk & Co Global Brand and Business Model
lynkco.com /
Does the world need another car brand?
Confidential CreditSafe 18/02/2019
Lynk & Co Global Brand and Business Model / Confidential - - PowerPoint PPT Presentation
Lynk & Co Global Brand and Business Model / Confidential - - PowerPoint PPT Presentation
Lynk & Co Global Brand and Business Model / Confidential 18/02/2019 lynkco.com CreditSafe / Confidential Does the world need another car brand? 18/02/2019 lynkco.com Page 2 / Confidential 1886 Benz Patent The Motorwagen Page 3 /
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Page 2 / Confidential
1886 Benz Patent – The Motorwagen
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Page 3 / Confidential
Ford Motor Company 1913
Ford Motor Company 1913
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Page 4 / Confidential
Car dealerships
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Page 5 / Confidential
- Low customer satisfaction
- High cost
- Low profitability
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“Insanity is doing the same thing over and over again and expecting different results.”
- Albert Einstein
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Experience over
- wnership
Megatrends in today’s society
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Connectivity
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Sustainability
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Who are the Lynk & Co customers?
Demographic targeting
- City living
- Equal M/F split
- Established couple or young family
- Further education
- Top 30% of earners
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Generation Y (aka Millennials born 1981 – 1996)
- 23% of global population
- Fastest growing segment of vehicle buyers
- Will represent 2/5ths of total US vehicle market by 2020
Source: F&S industry report
Confidential
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“You’ve got to start with the customer experience and work back toward the technology – not the other way around”
- Steve Jobs
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Don’t follow the evolution, be the revolution!
Phone Industry Music Industry
Apple Spotify
Automotive Industry
Lynk & Co Airbnb
Hotel Industry
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But unlike Apple, Spotify and Airbnb, who created a revolution within their respective industries. We, at Lynk & Co, are creating a revolution within both the automotive industry as well as within a company, Geely Auto.
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The Lynk & Co Business Model
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Subscription Electrified Cars Sharing One Transparent Price Disruptive Marketing Online Sales Pick-up & delivery Own Retail Lean Product Offer
Disruptive Business Model
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Subscription model
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One price strategy
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Lean product offer
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Own retail distribution model
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Service pick up and delivery
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Kill traditional marketing
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…Speaking about our brand name
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”Rong can be so write”
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China – November 2017
- Manufacturing Sites: Luqiao, Zhangjiakou, Yuyao,
Meishan, Chengdu
- R&D: Shanghai
- Distribution: [200] dealership network
Expansion Strategies
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Europe – 2020
- Manufacturing Site: Ghent
- R&D: Gothenburg
- Distribution: Online sales
and own distributors
Expansion Strategies
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Lynk & Co Brand Film
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lynkco.com /
Does the world need another car brand?
Confidential CreditSafe 18/02/2019
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Thank you
Confidential
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Questions ?
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Let’s connect!
twitter.com/Alain_Visser linkedin.com/in/alain-visser
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