MAJOR RECRUITMENT AND RETENTION BARBARA H. CARTLEDGE, ASSISTANT - PowerPoint PPT Presentation

BROCK SCHOOL OF BUSINESS MAJOR RECRUITMENT AND RETENTION BARBARA H. CARTLEDGE, ASSISTANT DEAN OF ACADEMIC PROGRAMS

BROCK SCHOOL OF BUSINESS (BSOB) - SAMFORD UNIVERSITY • Established in 1965 and named in 2007 for Harry B. Brock, Jr. • Enrollment of approximately 800 graduate – 160 undergraduate - 620 • 26 full-time faculty • 7 undergraduate majors, 3 concentrations, 5 minors • 2 graduate degrees • 90% undergraduate students complete academic internship • 92% undergraduate students placed 6 months after graduation

FUNDING SOURCES FOR BSOB & SAMFORD 1. TUITION [2016-2017 TUITION AND FEES - $29,402] Increase tuition through enrollment: Recruitment of entering freshmen Retention of current students 2. ENDOWMENT $280M Increase endowment – capital campaign launched 11/12/2016

BSOB UNDERGRADUATE ENROLLMENT – 5 YEAR CAGR – 9% Enrollment 620 700 562 526 600 466 402 401 500 400 300 200 100 0 2011 2012 2013 2014 2015 2016

SAMFORD UNIVERSITY - #1 RECRUITMENT TOOL

BROCK SCHOOL OF BUSINESS – #2 RECRUITMENT TOOL

RECRUITMENT EFFORTS Admissions • Centralized admissions - Samford • Activities Admissions 1. Preview days – senior and junior 2. Regional counselor visits 3. Admitted student day 4. NACAC Decision 5. Automated letters 6. Scholarships Campus & Faculty/ Classroom Student Visits Calls

RECRUITMENT EFFORTS Campus and Classroom Visits • Coordinated with Office of Admissions Admissions • Activities 1. Classroom visit 2. Faculty visit 3. Academic advisor meeting Decision 4. BSOB building tours 5. High school finance academies Campus & Faculty/ Classroom Student Visits Calls

RECRUITMENT EFFORTS Faculty and Current Student Phone Calls 1. Faculty calls to admitted students Admissions 2. Current students call deposited students Decision Campus & Faculty/ Classroom Student Visits Calls

RETENTION RATES 100 92 90 89 88 88 88 87 83 90 80 70 61 60 59 59 60 50 40 30 20 10 0 2013 2014 2015 2016 National Samford BSOB

RETENTION – CO-CURRICULAR Academic Advising Professional Development • Freshman year – resume • Individual advising throughout • Sophomore year – major each semester exploration • 4 year academic goals planned • Junior year – internship; PD and monitored • Senior year – career fairs; PD; employment placement

RETENTION - ACADEMIC Faculty interaction & informal mentoring • Freshman year – first business class • Sophomore year – pre-business curriculum • Junior year – Rite of Passage annual event • Senior year – exit interviews •

BERKSHIRE HATHAWAY SHAREHOLDER MEETING OCTOBER 14, 2016

FROM “START” TO “FINISH” – HIGH TOUCHES

SUMMARY 1 . GOAL – INCREASE RECRUITMENT Admissions Campus Visits Faculty and Student Calls 2 . GOAL – ENHANCE RETENTION Co-curricular Academic

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