Make the Most Of Your Brands Online Presence First National Bank - PowerPoint PPT Presentation

Make the Most Of Your Brand’s Online Presence First National Bank Business Seminar Samantha Boyd & Scott Walker 4.27.17

Take Aways • Are your customers finding you through online searches? • How do you measure up to your competitors online? • What can you do to improve your online presence? • Are your online marketing dollars working for you? • Q & A

Online Presence • Website/blog • Online store/cart • Social media • Reputation management • Digital advertising • Directory listings • Link sharing

SEO • Search engine optimization

SEO TOOLS • www.Moz.com – crawl test, backlink profile • www.WebPageTest.org – site speed • www.Geopeeker.com – site availability worldwide • How pages appear on google: type site:yourdomain • www.AdvancedWebRanking.com – track ranking of selected keywords over time

SEM • Search engine marketing

SEM REMINDERS • Conversion Tracking set up? • Split-testing at least two ad variations? • Negative Keywords configured? • Have you looked at what search queries people use when clicking through to your site? • Facebook: are you using remarketing with the Facebook Pixel? • Facebook: are you using Custom Audiences?

CRO • Conversion rate optimization

CRO TOOLS • www.Hotjar.com - create recordings of visitor actions on your website, and create pop-up surveys triggered by time on site, exit intent, etc. • www.Google.com/analytics - set up goals to determine if people are taking desired actions, then use Google Optimize to split-test variations of pages • www.LiveChat.com – interact with users in real time

Questions • Are your customers finding you through online searches? • How do you measure up to your competitors online? • What can you do to improve your online presence? • Are your online marketing dollars working for you? • ? • ? • ?

Happy to help! It is better to know how to learn than to know. – Dr. Seuss www.Zao525.com