MAKING INTERNATIONAL MARKET SMITTEN WITH OUR (LOCAL) PRODUCTS* - - PowerPoint PPT Presentation

MAKING INTERNATIONAL MARKET SMITTEN WITH OUR (LOCAL) PRODUCTS*

*Through the lens of Smitten by Pattern team

Smitten Who??

@smittenbypattern

Hello from us, Smitten by Pattern. Home where fabulous and quirky patterned stuffs are made. Every pattern that we made holds story behind it. It is made with love, obsessive attention to detail, and of course, high quality fabric that keeps the color stay. Because we know, it takes huge effort to makes someone’ s smitten every day To create something that will look good from every corner of the room is our mission. We hope that we can ignite the quirks and the fun in our customers’ heart through our pattern design. With the steady rise of norm-core, we'd take a moment to step away from beloved black and white fashion, dance to our own bold rhythm, indulge in a color burst world and let our fashion freak flags fly ! Are you ready to get smitten with us?

APPARELS HOME DECOR

SCARF

BAGS

Launched in the early 2017 in

(a small bedroom space) Jakarta,

Now the products have sent to thousands of customers across cities, and even to some other countries..

Our main channels so far.. Online Offline Stockist

Instagram : @smittenbypattern Tokopedia: smittenbypattern

Both Local and International markets Only for local market

HGL House - Bandung Local Cuteness - Bandung A Handful of - Broadway, New York City

Going international? Seriously?? Now, let’ s hear the stories..

For us, there are three key elements..

BUILD A STRONG UNIQUENESS UNDERSTAND YOUR TARGET BETTER THAN YOUR COMPETITOR POWERFUL AND ENGAGING STORY

Unique Brand Personality help customers to recognize and remember you better. BUILD A STRONG UNIQUENESS Competitors' world :

• Scarf hanya

digunakan model basic saja

• Neutral /

earthy colors

• Bentuk pattern

cenderung monoton

• Gaya

komunikasi di media sosial cenderung seadanya

While in Smitten’ s World :

VS

SMITTEN TIPS: Temukan hal yang belum dilakukan kompetitor, atau lakukan hal yang sama dengan JAUH LEBIH BAIK.

“Eh tau Smitten by Pattern ngga? Itu yang pattern nya gemes- gemes gitu loh!”

BUILD A STRONG UNIQUENESS

Unique doesn’t only mean different, but how people can describe

• ur brand with their own words and share it with others.

“Waktu itu aku liat di IG temenku, terus lucu banget warna warni gitu produknya” “Si doi seneng banget sampe jingkrak jingkrak pas buka paketnya, yes saya juga seneng, makasih ya!” “Tiap mau kasih kado

• rang, aku pasti keinget

smitten, gemes soalnya pasti orang seneng” “Abis produknya unik sih, patternnya beda dari yang lain” “Kalo lagi pake produk smitten kayaknya hari- hariku lebih berwarna deh, hehehe.

So, let’ s first think how do we want our customers to define

• ur brand J

Smitten by pattern value : To bring smitten feeling and more colors into someone’ s day.

Let’ s meet Rachel, a Singaporean fashion blogger who brought our brand abroad for the first time..

Rachel’ s review More new followers and buyers from Singapore Invited to join Bazar in Suntec City Convention Hall, Singapore and meet more and more new friends J

From that point, we realized the next important step…

OUR TASK: Know the market’ s characteristics, trend, and needs in each market !

UNDERSTAND YOUR TARGET BETTER THAN YOUR COMPETITOR

• Do your own Research!
• ‘Mbah Google’
• go through most famous international and

local e-commerce sites in the country and look at

the trend, standard price for our category, main competitors, etc

• Ask and learn from other Indonesian local

brands that has better experience in that market

• Be friends with your (international)

customers! Know it better from local people.

• You can also use instagram ‘ask’ feature

HOW? The Power of KEPO

Do it before we join any bazar / enter any new market in different country

Smitten Study case : Singapore VS Malaysia

Overall, what we always believe and will continue doing is.. Creating a powerful and meaningful story

Because from what we observed… they (international buyers) are looking for: High Quality Uniqueness (can’t have it in their own market) Good Story or Added Value

LET’S CHECK OUR INSTAGRAM TO SEE THE STORIES THAT WE MADE ..

T H A N K Y O U !

@SMITTENBYPATTERN