Making Peripheral Participation Legitimate Aaron Halfaker - - PowerPoint PPT Presentation

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Making Peripheral Participation Legitimate Aaron Halfaker - - PowerPoint PPT Presentation

Making Peripheral Participation Legitimate Aaron Halfaker halfaker@cs.umn.edu Oliver Keyes okeyes@wikimedia.org Dario Taraborelli dtaraborelli@wikimedia.org Wikipedia's scale Wikipedia's scale Planet Earth (6.97 billion) Data from March


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Making Peripheral Participation Legitimate

Aaron Halfaker

halfaker@cs.umn.edu

Oliver Keyes

  • keyes@wikimedia.org

Dario Taraborelli

dtaraborelli@wikimedia.org

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Wikipedia's scale

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Planet Earth

(6.97 billion)

Wikipedia's scale

Data from March 2012

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Monthly Wikipedia Readers (1.47 billion) Data from March 2012

Planet Earth

(6.97 billion)

Wikipedia's scale

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Monthly Wikipedia Readers (1.47 billion) Monthly Wikipedia editors (113,304) Data from March 2012

Planet Earth

(6.97 billion)

Wikipedia's scale

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The Powerlaw of Participation

Wilkinson, D. Strong regularities in online peer production. In Ecommerce ’ 08, ACM (2008), 302–309

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Wikipedia as a system

Wikipedia Users' time & energy

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Wikipedia as a system

Wikipedia Users' time & energy

Monthly Wikipedia Readers (1.47 billion)

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Legitimate Peripheral Participation

Lave & Wenger

Situated learning: Legitimate peripheral participation. Cambridge University Press, 1991.

How do newcomers enter communities of practice? "Community of Practice"?

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Legitimate Peripheral Participation

  • A group of people

with a specific skill.

  • Newcomers seek to

gain skills and enter community

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Legitimate Peripheral Participation

Newcomer Community of people doing a thing

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Legitimate Peripheral Participation

Newcomer Community of people doing a thing

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Legitimate Peripheral Participation

Newcomer Community of people doing a thing

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Legitimate Peripheral Participation

Newcomer Community of people doing a thing

Newcomer evaluates community. Community evaluates newcomer.

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Legitimate Peripheral Participation

  • 1. Simple
  • 2. Low risk
  • 3. Productive
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Legitimate Peripheral Participation

  • 1. Simple
  • 2. Low risk
  • 3. Productive

Becoming Wikipedian - Bryant, Forte & Bruckman, GROUP'05

At the periphery of Wikipedia, novice users contribute by reading articles out of interest, noting mistakes or

  • missions, and correcting them.
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Wikipedia's changed since 2005

Newcomers' first edits

  • More complex
  • Higher risk of failure
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Difficulty of first edit increasing.

Halfaker, A., Gieger, R. S., Morgan, J., & Riedl, J. (in-press). The Rise and Decline of an Open Collaboration System: How Wikipedia's reaction to sudden popularity is causing its decline. American Behavioral Scientist

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8

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12

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8

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11

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13

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Wikipedia's policy on verifiability. 1366 x 5878 px

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What do?

Extend the periphery with:

  • Simple
  • Low risk
  • Productive
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  • Simple
  • Low risk
  • Productive?
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The Article Feedback Tool

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The Article Feedback Tool

3 experiments

  • 1% sample of articles
  • Forms #1, #2 and #3

○

Dec 27th 2011 - Jan 24th 2012

■

Sampled 4353 submissions

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The Article Feedback Tool

3 experiments

  • 1% sample of articles
  • Forms #1, #2 and #3

○

Dec 27th 2011 - Jan 24th 2012

■

Sampled 4353 submissions

  • Prominent links A and E

○

Apr 5th - 19th 2012

■

Sampled 3710 submissions

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The Article Feedback Tool

3 experiments

  • 1% sample of articles
  • Forms #1, #2 and #3

○

Dec 27th 2011 - Jan 24th 2012

■

Sampled 4353 submissions

  • Prominent links A and E

○

Apr 5th - 19th 2012

■

Sampled 3710 submissions

  • Call to action form #4

○

Apr 27th - May 7th 2012

■

Sampled all new editors

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The Article Feedback Tool

3 experiments

  • 1% sample of articles
  • Forms #1, #2 and #3

○

Dec 27th 2011 - Jan 24th 2012

■

Sampled 4353 submissions

  • Prominent links A and E

○

Apr 5th - 19th 2012

■

Sampled 3710 submissions

  • Call to action form #4

○

Apr 27th - May 7th 2012

■

Sampled all new editors Feedback quality: Hand-coders: 20 Wikipedians

  • Categorized feedback
  • Rated for usefulness

New editor productivity:

  • Inferred from reverts
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Overview of Results

Quantity Quality Editors' concerns Readers' concerns

RQ1: How does the request affect the quantity and quality of feedback?

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Overview of Results

  • 1. "Did you find what you were looking for?"

○ Boost contribution rate by 45% over asking for rating ○ No loss in usefulness

condition submissions

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Overview of Results

RQ2: How does prominence affect the quality and quantity of feedback?

Quantity Quality Bottom of article Prominent

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Overview of Results

  • 2. Prominent button asking for feedback

○ Boost contribution rate by 108% ○ No loss in usefulness A E

improve this article

submissions condition

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Overview of Results

RQ3: How does the presence of the feedback form effect new editor conversion?

  • could cannibalize primary contributions (edits)
  • could be a stepping stone
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Overview of Results

  • 3. Invitation to edit after feedback submission

○ Boost new editor conversions by 151% ○ 20% drop in productivity*

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Conclusions

  • No tradeoff between quantity and quality of

participation

○

Rick Wash and Cliff Lampe. “The Power of the Ask in Social Media” Proceedings of the ACM Conference on Computer Supported Cooperative Work (CSCW). Seattle, WA. February 2012.

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Conclusions

  • No tradeoff between quantity and quality of

participation

○

Rick Wash and Cliff Lampe. “The Power of the Ask in Social Media” Proceedings of the ACM Conference on Computer Supported Cooperative Work (CSCW). Seattle, WA. February 2012.

  • Inviting readers to covert

○ Increases the rate of new editors ○ But at a lower success rate ○ Anti-vandalism tools negated cost to community

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Conclusions

  • No tradeoff between quantity and quality of

participation

○

Rick Wash and Cliff Lampe. “The Power of the Ask in Social Media” Proceedings of the ACM Conference on Computer Supported Cooperative Work (CSCW). Seattle, WA. February 2012.

  • Inviting readers to covert

○ Increases the rate of new editors ○ But at a lower success rate ○ Anti-vandalism tools negated cost to community

  • Balance: contribution vs. cost of moderation
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Conclusions

Value of Contribution Cost of Moderation Value to Community

  • =
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Conclusions

Value of Contribution Cost of Moderation Value to Community

  • =

If you get this wrong, it's not going to work. E.g. this

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Thank you!

Aaron Halfaker http://halfaker.info Funded by NSF IIS 09-68483 and IIS 11-11201 Thanks to our Wikipedian volunteers:

Salim Fadhley, Fluffernutter, GorillaWarfare, Adam Hyland, Jamietw, John Minthorne, Tom Morris, Osarius, Rohit Patnaik, Utar and Whiteguru.

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Now everyone look at Dario

WE WANT YOU... FOR SCIENCE

  • Machine learning --> feedback moderation
  • Predictive models --> new editors
  • Cultural and language barriers to

participation

  • etc.