Making Summer Eats work for your Community Agenda The creation of - - PowerPoint PPT Presentation

▶
making summer eats work
SMART_READER_LITE
LIVE PREVIEW

Making Summer Eats work for your Community Agenda The creation of - - PowerPoint PPT Presentation

Jan 27, 2023 49 likes •586 views

Making Summer Eats work for your Community Agenda The creation of Summer Eats The importance of branding Tools designed just for you this summer Stories from the field Using social media to maximize impact Q&A 2

slide-1
SLIDE 1

Making Summer Eats work for your Community

slide-2
SLIDE 2
  • The creation of Summer Eats
  • The importance of branding
  • Tools designed just for you this summer
  • Stories from the field
  • Using social media to maximize impact
  • Q&A

Agenda

2 www.meals4kids.org

slide-3
SLIDE 3

Acknowledgements

3 www.meals4kids.org

slide-4
SLIDE 4

4 www.meals4kids.org

  • Maura Ackerman – Director of Child Nutrition

Outreach, Project Bread

  • Karibe Ibeh– Director of Food and Nutrition

Services, YMCA of Greater Boston

  • Patrice Toomey—Assistant Director of Food

and Nutrition Services, Salem Public Schools

  • Milly Canela—Salem Summer Eats Outreach

Coordinator, Food and Nutrition Services, Salem Public Schools

Presenters

slide-5
SLIDE 5

5 www.meals4kids.org

Summer Meals Basics

slide-6
SLIDE 6

Why Summer Eats?

slide-7
SLIDE 7

Brand benefits

7

  • Serves emotional and functional needs
  • Communicates what it is, why it exists
  • Brand recognition = increased consumer confidence
  • Improved recall
  • Credibility
  • Expanded reach across the state

www.meals4kids.org/summereats

slide-8
SLIDE 8
  • Heard at 2017 Kickoff

– Fun – Engaging – Inclusive – Colorful – Modern

8

The Massachusetts Brand

  • Lessons from other states

– Tagline that captures

essence of program

– Appeals to both kids and

teens

– “Summer” look and feel

www.meals4kids.org/summereats

slide-9
SLIDE 9

9

The Designer

  • Setter Advertising, Inc.
  • Based in Natick, MA
  • Experience with campaigns targeting

youth and families

www.meals4kids.org/summereats

slide-10
SLIDE 10

10

Statewide Brand – Summer Eats

www.meals4kids.org/summereats

slide-11
SLIDE 11

Goals

11

 Raise awareness  Increase participation  Amplify engagement

www.meals4kids.org/summereats

slide-12
SLIDE 12

Does Branding Really Matter?

slide-13
SLIDE 13

Pop Quiz! Can you name these plants?

slide-14
SLIDE 14

14

Branding Alphabet

www.meals4kids.org/summereats

slide-15
SLIDE 15

15

Branding Alphabet

www.meals4kids.org/summereats

slide-16
SLIDE 16

Brand benefits

16

21%

PARTICIPATION YOY

+

www.meals4kids.org/summereats

slide-17
SLIDE 17

Learning the Tools

slide-18
SLIDE 18

Consistency: Four Points of Access

18 www.meals4kids.org/summereats

slide-19
SLIDE 19

Multi-Lingual

19 www.meals4kids.org/summereats

slide-20
SLIDE 20

Customizable

20 www.meals4kids.org/summereats

slide-21
SLIDE 21

21

What’s in the “Kit”?

  • Shipment 1 – arriving early June
  • 11x17 Posters (double-sided, Eng/Span)
  • 3x5 Postcards (double-sided, Eng/Span)
  • Doorhangers (double-sided, Eng/Span)
  • Bookmarks (double-sided, Eng/Span)
  • Summer Eats Fact Sheet
  • Summer Eats Stickers
  • Order form & other tools for you!
  • Shipment 2 – arriving mid-June

–

1-2 banners per sponsor

–

1 lawn sign per site

www.meals4kids.org/summereats

slide-22
SLIDE 22

22 www.projectbread.org

slide-23
SLIDE 23

Billboards (selected communities)

23 www.meals4kids.org/summereats

slide-24
SLIDE 24

24

Digital Assets

  • Available at www.meals4kids.org/summereats

beginning June 1, 2018:

– Logos – Facebook cover photo – Social media toolkit – Sample press release – Customizable flyer – Sample T-shirt design

www.meals4kids.org/summereats

slide-25
SLIDE 25

25

Create Your Own!

www.meals4kids.org/summereats

slide-26
SLIDE 26

Two may be better than one!

26

* Do cobrand Summer Eats with established, recognized brands. All others use Summer Eats on its own.

www.meals4kids.org/summereats

slide-27
SLIDE 27

Cobranding done well really works

27 www.meals4kids.org/summereats

slide-28
SLIDE 28

YMCA of Greater Boston

Karibe Ibeh, Director of Food & Nutrition Services

slide-29
SLIDE 29

29

Brand Recognition

  • All locations with a Summer Eats banner should be

recognized as summer meal sites

  • Create a positive and inviting atmosphere

www.meals4kids.org/summereats

slide-30
SLIDE 30

30

Consistent Message

  • All materials will

include the four contact methods

  • Call
  • Text
  • Website
  • App
  • Promote all summer

meal sites within the city

www.meals4kids.org/summereats

slide-31
SLIDE 31

31 www.meals4kids.org/summereats

Be Creative

  • Create promotional

material with different purpose

  • Ideas
  • Posters
  • Banners
  • Lawn signs
  • T-shirts
  • Tents
  • Bookmarks
  • Lunchboxes
  • Stickers
  • Etc
slide-32
SLIDE 32

Salem Public Schools

Patrice Toomey, Asst. Director of Food & Nutrition Services Milly Canela, Salem Summer Eats Outreach Coordinator

slide-33
SLIDE 33

Patrice K. Toomey, MBA Assistant Director Food & Nutrition Services Salem Public Schools

Milly Canela, RD, LDN Salem Summer Eats Outreach Coordinator Food & Nutrition Services Salem Public Schools

slide-34
SLIDE 34

Delivery Van Magnets 2’ x 4”

slide-35
SLIDE 35
slide-36
SLIDE 36

Site Schedule Flyers

Alimentos de Verano

Lugar Dirección Fechas Días Desayuno Almuerzo Cena Bentley Academy Charter School 25 Memorial Drive Cafetería 7/10 - 8/10 Lun - Jueves 8:30-9:30 11:30-12:30 Patio de Recreo Forest River Park 10 Forest Street / End
  • f West Street
Cerca de la Piscina 7/6 - 8/18 Lun - Viernes 11:45-12:15 PISCINA Patio de Recreo Furlong Park Franklin Street Gazebo 7/6 - 8/18 Lun - Viernes AM y PM PARK & REC
  • Prog. Abierto
11:00-12:00 OnPoint Leavitt & Congress St. Bajo del Arbol! 7/11 - 8/24 Martes - Viernes 4:00-6:00 T-TH! Comidas Asadas en la Parilla Peabody Institute Library 82 Main Street Peabody, MA 7/6-8/17 Mon - Thur 12:00-1:00 Progamas del Verano Pequot Highlands 12 First Ave. 1er Piso - Sala Común 7/6 - 8/24 Lun - Viernes 9:00 - 9:30 Nuevo este Año! 12:00-1:00 Artes y Artesanías Rainbow Terrace Loring Ave. Cancha de Baloncesto 7/6 - 8/24 Lun - Viernes 12:30-1:00 ACTIVIDADES Salem Farmers Market Old Town Hall Square Artist’s Row Cerca de New Derby St 7/13, 7/20 7/27, 8/3, 8/10, 8/17, 8/24 Jueves 5:00-6:00 Salem High School 77 Willson Street Cafetería - Entrada Principal - Derecha / Izquierda / Derecha! 7/10 - 8/24 Lun - Viernes 8:15-9:30 Aire Acondicionado 11:30-12:30 JUEGOS LIBROS Salem Public Library 370 Essex Street Sala de Ninos Sendero Izquierdo!! 7/6 - 8/24 Lun - Viernes Aire Acondicionado PROGRAMAS AM y PM 1:30-2:00 LECTURA de VERANO Saltonstall Elementary School 211 Lafayette Street Cafetería - Parte Tras- era de la Escuela 7/6 - 8/18 Lun - Viernes 8:00-9:00 Aire Acondicionado 11:30-12:30 JUEGOS LIBROS Patio de Recreo Tabernacle Church 50 Washington Street Puerta al lado de edifi- cio en Federal St. 7/10 - 8/23 Lunes, Miercoles, Viernes MESAS de JUEGOS 5:00-6:00 Actividades Winter Island Park Winter Island Road Tiki Hut on Waikiki Beach 7/6 - 8/24 Lun - Viernes 11:45-12:15 PLAYA Patio de Recreo Witchcraft Heights Elementary School 1 Frederick Street 7/10 - 8/11 Lun - Viernes 8:00-9:00 Aire Acondicionado 11:00-12:30 Patio de Recreo

NIÑOS

de 18 años de edad y menores

¡Comen Gratis!

NO ES NECESARIO REGISTRARSE

Text “Comida” a 877 877

Esta institución es un empleador y proveedor con igualidad de oportunidades

¡Úbique un LUGAR ABIE R TO cerca de us ted!

Descargue el App para

“Summer Eats”

Android / iPhone

Alim enta

tu Diversion

¡ ¡

USDA Programa de Comidas del Verano Patrocinador Local: Servicios de Alimentos - Escuelas Públicas de Salem

2017 Horario de Lugares Sirviendo Comidas: 6-Julio al 24-Agosto

Horario Podria Cambiar Publicó 17 Julio, 2017

Lugar Interior Lugar Exterior

slide-37
SLIDE 37

Simplified for Flyers, Instructions, Site Signs, Site Partner flyer inserts, and many

  • ther

visuals.

slide-38
SLIDE 38

Key Opportunities

slide-39
SLIDE 39

Promotion: Community engagement

39

  • Schools
  • Your sites
  • Libraries
  • Community

centers

  • Faith-based
  • rganizations
  • Local shops
  • Afterschool

programs

  • Town/City Hall
  • Post Office
  • Public housing

facilities

  • Police

department

  • Fire Stations
  • Posters
  • Flyers
  • Palm Cards
  • Factsheet

What? Where?

slide-40
SLIDE 40

40 www.meals4kids.org/summereats

Blitz Days

What?

Organize a canvass in your community to spread the word about summer meals

Why?

Despite outreach and promotion efforts, only 15% of eligible youth participate in summer meals

Who?

Recruit volunteers and community partners

When?

A few weeks before the summer meals program begins

slide-41
SLIDE 41

41

Kickoffs & Spike Days

www.meals4kids.org/summereats

slide-42
SLIDE 42

42

Engaging Funders & Elected Officials

www.meals4kids.org/summereats

slide-43
SLIDE 43

Using Social Media

slide-44
SLIDE 44

1st Audience Parents, Community members Media, some parents, some kids Parents, kids Colleagues, elected officials, professionals 2nd Audience Younger kids, Teens Elected officials, community partners Community partners parents Best for Broad reach Immediate updates, trend engagement Visual connection Professional information share Content Announcements updates, link to long form content Announcements updates, fact sharing, retweets Storytelling, building emotional connections, visuals Thought leadership, tips, experience share Post 3 or more per week 1-3 everyday 3 or more per week 1 or more per week

Audience & Frequency

44 www.meals4kids.org/summereats

slide-45
SLIDE 45

45 www.meals4kids.org/summereats

Expand your reach

# @

Tag Hyperlink Hashtag Who are you partnering with? Where is your event? What is THE thing? Link to more info

slide-46
SLIDE 46

46 www.meals4kids.org/summereats

Connect Statewide

#SummerEatsMA

@projectbread @Meals4KidsMA

slide-47
SLIDE 47
  • Social media users are getting younger! And older!
  • Engagement yields engagement
  • Photos and graphics get 42% more engagement
  • It’s ok to cross promote
  • Sharing content is cool! (don’t forget to credit)
  • Never post photos of people without consent

47 www.meals4kids.org/summereats

Things to keep in mind

slide-48
SLIDE 48

Questions?

slide-49
SLIDE 49

What to expect from us

slide-50
SLIDE 50

Timeline

50 www.meals4kids.org/summereats

  • Early June: Materials Kit delivered to all sponsors
  • Mid-June: Banner and lawn signs delivered to all sponsors
  • Week of 6/18: Hang posters and flyers up in schools
  • Week of 6/25: Visit www.meals4kids.org for all digital materials.
  • Week of 7/2: Seek local media placements
  • Week of 7/9: Hold a community Blitz day
  • Mid-July: Host an opening event at a site
  • Late July-Early August: Host a close-out event at a site

Reach out to CNOP with questions at any time, we’re here to help!

slide-51
SLIDE 51

Key Takeaway

51 www.meals4kids.org/summereats

  • Summer Eats is here to make your life easier!

–

Reduced burden

–

Capacity to advertise

–

Cross-promotion

–

Consistency

–

Legitimacy & safety

–

Broader outreach strategies Increased participation, fewer hungry kids!

slide-52
SLIDE 52

Thank you!

52 www.meals4kids.org/summereats

slide-53
SLIDE 53

www.meals4kids.org/summereats cnop@projectbread.org 617-239-2539