Market Against the Background of the European Development 24 - - PowerPoint PPT Presentation

Insights into the French Energy Storage Market Against the Background of the European Development

24 October 2018 Markus A.W. Hoehner, CEO & Founder, EuPD Research, IBESA – International Battery & Energy Storage Alliance

» Connect directly and easily with potential business partners. » Positive positioning in markets and market segments as initiator, driver and accelerator. » Increased attention by being listed on IBESA website. » Being continuously present amongst important target groups. » Focused use of marketing budgets without money being wasted and with a positive ROI. » Participation at key industry trade events as speaker and/or panellist. » Extensive access to market data for many relevant markets. » Huge saving effects through the provision of key figures. » Free-of-charge market intelligence studies.

The International Battery & Energy Storage Alliance

Proud Partners (Excerpt)

Our global network:

>7 years 14 countries 30 locations 150 events and more than 15,000 delegates

• A. Market size and forecast

23.4 GW 18.0 GW 11.3 GW 7.2 GW 8.6 GW 7.0 GW 0 GW 5 GW 10 GW 15 GW 20 GW 25 GW 2011 2012 2013 2014 2015 2016 2017 2018e 2019e Europe

Source: EuPD Research 2018

Capacity of newly installed PV systems | Europe

• A. Market size and forecast

After a long and sharp decrease of the European PV market …

23.4 GW 18.0 GW 11.3 GW 7.2 GW 8.6 GW 7.0 GW 8.5 GW 10.1 GW 11.7 GW 0 GW 5 GW 10 GW 15 GW 20 GW 25 GW 2011 2012 2013 2014 2015 2016 2017 2018e 2019e Europe

Source: EuPD Research 2018

Capacity of newly installed PV systems | Europe

• A. Market size and forecast

… Europe is slowly returning to its former strength.

2.1 GW 2.7 GW 3.0 GW 0 GW 1 GW 2 GW 3 GW 4 GW 2016 2017 2018e Europe

Source: EuPD Research 2018

Capacity of newly installed residential PV systems | Europe

+ 31% + 9%

• A. Market size and forecast

The residential PV segment is part of this new growth.

• A. Market size and forecast

The Netherlands continues to be the largest residential PV market in 2018.

9.3% 18.8% 20.4% 13.4% 14.2% 13.5% 12.7% 8.6% 8.3% 7.2% 6.4% 6.0% 6.8% 3.3% 2.5% 3.6% 2.9% 2.7% 46.9% 45.8% 46.6% 0% 25% 50% 75% 100% 2016 2017 2018e Netherlands Germany Belgium Italy UK France RoE

Source: EuPD Research 2018

Share of newly installed residential PV systems | Europe

• A. Market size and forecast

PV installations in the French residential segment have been on the same low level since 2016.

77 MW 78 MW 80 MW 0 MW 25 MW 50 MW 75 MW 100 MW 2016 2017 2018e France

Source: EuPD Research 2018

Capacity of newly installed residential PV systems | France

34,514 54,285 66,883 25,000 50,000 75,000 2016 2017 2018e Europe

Source: EuPD Research 2018

Number of newly installed home energy storage systems | Europe

+ 57% + 23%

• A. Market size and forecast

From 2016 to 2018 the European market for home energy storage systems is expected to double.

25,000 50,000 75,000 2016 2017 2018e Germany Italy UK Austria France RoE

Source: EuPD Research 2018

Number of newly installed home energy storage systems | Europe 24,800 37,500 45,000

• A. Market size and forecast

The European residential storage market is dominated by Germany.

Despite the stagnation in residential PV installations, an increasing market for home energy storage systems is forecasted. In 2018 the share of newly installed home energy storage systems will be around 13 percent.

• A. Market size and forecast

Only a small number of residential PV systems in France is combined with energy storage systems.

14,547 841 15,501 1,415 16,000 2,000 5,000 10,000 15,000 20,000 residential PV systems home energy storage systems France 2016 2017 2018e

Source: EuPD Research

Number of newly installed residential PV systems and newly installed home energy storage systems | France

• B. Installer insights from the French

market

• Modules, inverters and storage solutions
• Procurement Management
• Brand Management
• Market Penetration
• Satisfaction Analysis
• Storage Solutions
• Field phase: November 2017 – February 2018
• B. Installer insights from the French market

Global PV InstallerMonitor 2017/2018

• B. Installer insights from the French market

In 2016 one third of the surveyed installers offered storage solutions.

Source: EuPD Research 2018

• B. Installer insights from the French market

The number of installers who offer storage solutions remains stable.

• B. Installer insights from the French market

The current prices are still the main reason for installers not to offer storage solutions.

• B. Installer insights from the French market

In comparison to 2016, indirect procurement has become much more popular for storage systems.

• B. Installer insights from the French market

Unaided brand awareness – France 2017

• B. Installer insights from the French market

Quality is the most important feature followed by reliability of delivery information.

• B. Installer insights from the French market

Quality is the most important feature followed by reliability of delivery information.

Slightly increasing number of installed energy storage systems in France Switch from direct to indirect procurement Numerous well-known brands in the market Quality, reliability of delivery information and security certifications are the most important features for storage systems

• B. Installer insights from the French market

Summary

Thank you very much for your attention!