Media Moment WWW.EUSS.EDU INTRODUCTION TO THE WORKSHEET A QUICK - - PowerPoint PPT Presentation

Media Moment

CHOOSE YOUR NEXT

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PRESSDOPE BY SPIRIT OF 608

MEDIA MOMENTS | PRESSDOPE BY SPIRIT OF 608

OVERVIEW

A QUICK Whether you’re new to media outreach or reviving a PR strategy you’ve had in place for years, you’re going to need clearly defined media moments to work toward and plan around throughout the year. Use this worksheet to quickly define four major media moments you’ll implement

• ver the next four business quarters.

This is meant to be a quick process. Spend no more than 30 minutes on this.

INTRODUCTION TO THE WORKSHEET

MEDIA MOMENTS | PRESSDOPE BY SPIRIT OF 608 GETTING STARTED

WHAT MAJOR MOMENTS DO YOU ANTICIPATE IN YOUR BUSINESS IN 2017?

STEP 1

WHAT IS A MEDIA MOMENT?

What counts as a major moment? Many things:

On the next page, list everything that comes to mind as a possible reason to contact the press based on what you currently know about the year ahead in your business. New collections Key product or service launches Speaking engagements or media appearances Collaborations Publications you will release this year Other original content you will release this year Events you are hosting Major events you are participating in Store openings (brick-and-mortar, online, pop-ups)

WORKSHEET 1 MEDIA MOMENTS | PRESSDOPE BY SPIRIT OF 608

CREATE YOUR BIG LIST OF POSSIBLE MEDIA MOMENTS

MEDIA MOMENTS | PRESSDOPE BY SPIRIT OF 608

STEP 2

WHAT ARE YOUR TOP TWO BUSINESS GOALS THIS YEAR?

LIST ONLY YOUR TWO MOST IMPORTANT BUSINESS GOALS. WHY THE LIMIT? GETTING SPECIFIC MEANS YOUR MEDIA OUTREACH IS DESIGNED TO CONTRIBUTE TO THE SUCCESS OF YOUR BUSINESS.

Hint: This typically a number goal tied to monthly revenue or customer growth. But if you’re stable with revenue and growth, it might also be a strategic goal such as securing a book deal, participating in industry conferences as a key speaker or focusing

• n a new market.

USE THE NEXT PAGE TO LIST YOUR GOALS

WORKSHEET 2 MEDIA MOMENTS | PRESSDOPE BY SPIRIT OF 608

LIST YOUR TOP TWO BUSINESS GOALS HERE

MEDIA MOMENTS | PRESSDOPE BY SPIRIT OF 608

STEP 3

HINT: THEY ARE USUALLY THINGS LIKE:

WHEN YOU LOOK AT YOUR TOP TWO BUSINESS GOALS, WHAT NEEDS TO HAPPEN TO GET THERE? SURE, PLENTY OF

• THINGS. YOUR JOB NOW: DISTILL THEM INTO 3-4 CORE

OBJECTIVES:

• More monthly reoccurring revenue
• More email list subscribers
• Social media growth
• Partnerships with the right people and
• rganizations
• Hiring and team management

WORKSHEET 3 MEDIA MOMENTS | PRESSDOPE BY SPIRIT OF 608

LIST CORE OBJECTIVES NEEDED TO REACH GOALS

MEDIA MOMENTS | PRESSDOPE BY SPIRIT OF 608 NOW WE GET TO THE FUN PART!

STEP 4

TO RECAP: PICK 4 ITEMS FROM STEP 1 THAT WILL DRIVE WHAT YOU LISTED IN STEP 3 SO YOU CAN ACHIEVE STEP 2.

List those media moments on the worksheet on the next page.

Look at your core

• bjectives from Worksheet. Now go

back to Worksheet 1. Select four potential moments from Worksheet 1 that you believe are most likely to help you meet Worksheet 4

• bjectives and, by extension, the

business goals you listed in Step 2.

WORKSHEET 4 MEDIA MOMENTS | PRESSDOPE BY SPIRIT OF 608

LIST 4 MEDIA MOMENTS

MEDIA MOMENTS | PRESSDOPE BY SPIRIT OF 608

STEP 5

WHAT TIME OF YEAR WILL THESE FOUR EVENTS OCCUR?

If you have one per quarter, then you can stop here. If not, you’ll want to consider adjusting your calendar to spread your major media moments out more strategically throughout the year. But in many cases, the timing is completely or partially beyond your control. If you run into this problem, there’s no one-size-fits-all solution. This is a media strategy, not a mumu, obvs. So what to do? Visit the PressDope Ask A Media Pro section and pose your questions. We will help you evaluate the

• ptions and come up with a solid strategy for reaching your goals.

DECIDE

MEDIA MOMENTS | PRESSDOPE BY SPIRIT OF 608

WHAT'S NEXT

A FEW THOUGHTS ON Visit Ask A Media Pro anytime to request custom help Revise Google Alerts to align with your media moments Update your media list each week Figure out what images and videos you need for your first media moment Begin mapping out the campaign timeline for your first media moment

NEXT STEPS

WORKSHEET 5 MEDIA MOMENTS | PRESSDOPE BY SPIRIT OF 608

LIST YOUR TOP 5 NEXT STEPS