MOBILE ADVERTISING Agenda Get off to a mobile start with Media - - PowerPoint PPT Presentation

MOBILE ADVERTISING

Mobile Advertising @ MI 2

Agenda

Get off to a mobile start with Media Impact!

Why mobile?

MI Portfolio Mobile programmatic Mobile targeting Mobile formats Specials

Mobile Advertising @ MI 3

Traffic shift to the mobile web

Significantly higher mobile usage also in MI’s portfolio

Source: IVW April 2018

585,37 95,19 120,85 82,28 70,36 938,91 700,76 231,34 129,91 103,68 In million PIs

WHY MOBILE?

Mobile Advertising @ MI 4

Relevance

Smartphones are an integral part of life

Source: https://www.thinkwithgoogle.com/intl/de-de/insights/kundeneinblicke/the-extended-self-die-bedeutung-von-smartphones-fur-nutzer-und-konsumenten/

‘I carry it with me day and night.’ ‘I fall asleep with it, it wakes me up.’ ‘It’s got all my friends, my plans, my knowledge, my music.’ ‘Whatever my question, I ask my phone.’

WHY MOBILE?

Mobile Advertising @ MI 5

Relevance

Smartphones are indispensable in everyday life

54%

primarily use apps1 on their smartphones.

51%

say they would rather do without their TV than their smartphone1.

50%

• f millennials spend three

hours a day on their smartphones2.

80%

• f users always have their

mobile phones handy¹. always have their smartphone on them, even at night2.

1) https://www.gujmedia.de/fileadmin/Media-Research/Mobile-Studien/mobile_studie_360_grad_2017.pdf / 2) https://www.internetworld.de/mobile/so-suechtig-millennial-generation-smartphones-1224260.html?seite=0

45%

consider smartphone to be very important to inform themselves about a product before making a purchase1.

> ¼

35%

always have it with them when shopping in order to inform themselves about products1.

WHY MOBILE?

Mobile Advertising @ MI 6

Touchpoints

The right targeting at all times

1) Source: https://www.wuv.de/marketing/ein_einfacher_content_marketing_test_koennen_sie_daumen_stoppen

Simple research Fast information retrieval Pastime Share content Preparing for purchase Contact a service Heavy users scroll 2 kilometres daily1

WHY MOBILE?

Mobile Advertising @ MI 7

Touchpoints

Example: Mobile commerce

1) https://www.bitkom.org/Presse/Anhaenge-an-PIs/2017/12-Dezember/Bitkom-Pressekonferenz-171206-E-Commerce-Weihnachten.pdf // 2) https://www.adzine.de/2017/11/zwei-drittel-aller-mobile-sales-werden-ueber-apps-erzielt/

18%

• f the completed sales were initiated on

a mobile device.2)

~ 2/3

• f mobile sales are made in app.2)

76%

• f 14-29 year olds use their

smartphone for online shopping.1)

55%

• f 30-49 year olds use their

smartphone for online shopping.1)

WHY MOBILE?

Mobile Advertising @ MI 8

Why mobile at Media Impact?

A one-stop shop!

▪

Extensive mobile advertising know-how

▪

Custom campaign strategies for unique brand communication

▪

Extensive support in developing advertising material - from the idea to the final implementation

▪

Media Impact offers suitable environments and the right formats for every campaign goal. Full service - from consulting to creative implementation!

WHY MOBILE?

Mobile Advertising @ MI 9

Agenda

Get off to a mobile start with Media Impact!

Why mobile?

MI Portfolio

Mobile programmatic Mobile targeting Mobile formats Specials

Mobile Advertising @ MI 10

Mobile portfolio

MI brand environment with 27 mobile sites and 11 apps

Source: AGOF daily digital facts, basis: 10+ years (61.58 million); April 2018; IVW April 2018

Media Impact offers you: ▪ a strong app portfolio for a targeted user approach. ▪ an excellent reach by bundling relevant, cutting-edge media offerings. ▪ creation of efficient marketing solutions for a high-income and highly educated target group. ▪ many special integrations for campaign strategies guaranteed to be innovative.

App

6.19 billion

PIs/month

App

13.63 billion

UU/month

MEW

1.13 billion

PIs/month

MEW

26.86 million

UU/month

PORTFOLIO

TOTAL

34.28 million

UU/month

Mobile Advertising @ MI 11

Strong brands

On the mobile web and in app

PORTFOLIO

Mobile Advertising @ MI 12

We have the widest reach!

News, sports, financial, automotive

Unique users in millions, AGOF daily digital facts; basis: 10+ years, April 2018

8,27

3,67 2,26

1,37 0,9 upday

SPIEGEL ONLINE FOCUS ONLINE

BILD WELT News APP 0,52

0,5 0,15 0,06

Finanzen.net

boerse-online.de Finanzen100

• nvista

APP 15,48

15,05

13,31

12,12

BILD WELT.de

SPIEGEL ONLINE FOCUS ONLINE

MEW MEW 4,24

2,84

1,86

0,35

Sport1 Transfermarkt

11 FREUNDE EMS kicker

APP 2,6

0,08 0,02 0,01

Auto Bild Aktuell

Auto motor und sport Sport Auto Motor Klassik

APP

PORTFOLIO

NEWS SPORT FINANCIAL AUTOMOTIVE

3,06

0,88 0,87 0,73

Business Insider

Finanazen100 manager magazin online WirtschaftsWoche

Mobile Advertising @ MI 13

Agenda

Get off to a mobile start with Media Impact!

Why mobile? MI Portfolio

Mobile programmatic

Mobile targeting Mobile formats Specials

Mobile Advertising @ MI 14 Mobile Advertising @ MI 14

Programmatic Advertising

Value proposition

TECHNOLOGY

Connectivity

to most platforms

Flexibility + agility

Wide range of technologies

FORMATS

Display

Understitial: 320x480, 300x600 MRec: 300x250 (mobile, in app native) Content ad 2:1, 3:1, 4:1, 6:1

Video

Mobile PreRoll: max. 30s, 300x250 Mobile outstream: 300x250

PROGRAMMATIC

Mobile Advertising @ MI 16

Agenda

Get off to a mobile start with Media Impact!

Why mobile? MI Portfolio Mobile programmatic

Mobile targeting

Mobile formats Specials

Mobile Advertising @ MI

AdServer:

▪

Cities, time, etc. AdSquare:

▪

Gender

▪

Age

▪

Other categories e.g. net income, education, marital status, etc. available on request Targeting only possible via Wi-Fi (IP address):

▪ MI Regio Targeting – MI Regio, MI

Regio Plus, MI City & Regions

▪ MI Luxus Targeting ▪ MI B2B Targeting ▪ MI Wetter Targeting

Targeting also via mobile network:

▪ MI Intent ▪ MI Data & Friends ▪ MI Bildung - Stepstone - MI Jobs &

Karriere, MI Entscheider

Targeting expertise

MEW InApp

The possibilities of the two worlds

TARGETING

17

Mobile Advertising @ MI 18

Agenda

Get off to a mobile start with Media Impact!

Why mobile? MI Portfolio Mobile programmatic Mobile targeting

Mobile formats

Specials

Mobile Advertising @ MI 19

The classics

Content ads for maximum reach and optimal performance

Content Ad 6: 1 Content Ad 4: 1 Content Ad 2: 1

FORMATS

Mobile Advertising @ MI

Sizes

Large-scale embedding in content

Content Ad 1: 1 Mobile medium rectangle

Ad

FORMATS

20

Mobile medium rectangle Content Ad 1: 1

Floor ad

Floor ad

Mobile Advertising @ MI

The specials

Large-scale embedding in content

Interscroller ad

FORMATS

21

Interscroller ad Mobile understitial

Mobile understitial

Mobile Advertising @ MI

The interactive ones

Show off your product diversity

Cube ad Slider ad Mosaic ad

Ad Ad Ad

FORMATS

22

Cube ad Slider ad Mosaic ad

Mobile Advertising @ MI 23

The interactive ones

Increase advertising recall by +260%*

FORMATS

*own survey 2016

Konfigurator ad Chameleon ad Memory ad

Configurator ad Chameleon ad Memory ad

Mobile Advertising @ MI

The specials

There are no limits to your creativity!

Panorama ad Reactive scrolling ad

FORMATS

24

Panorama ad Reactive scrolling ad

Mobile Advertising @ MI

The moving ones

Your videos in all dimensions!

Video interscroller Video medium rectangle

FORMATS

25

Interscroller with video Video medium rectangle Vertical video

Vertical video PreRoll

Mobile Advertising @ MI 26

Agenda

Get off to a mobile start with Media Impact!

Why mobile? MI Portfolio Mobile programmatic Mobile targeting Mobile formats

Specials

Mobile Advertising @ MI 27

Native works!

Native performance and style ads

▪ Dynamic image-text ads: Native ads are shown in Media

Impact’s premium portfolio and adapt their layout to the respective website.

▪ Optimal integration with content: These layouts ensure

that your message is embedded in the editorial environment and stands out through special methods of emphasis (e.g. coloured headlines).

▪ The right option for your campaign goal: Native ads can

be booked as performance variant (format: 4:1, RoP) and

• n a CPM basis (format: medium rectangle, targeting

possible). SPECIALS

GIGABOOST – 100 GB giveaway

GIGABOOST – 100 GB giveaway

Mobile Advertising @ MI 28

Mobile CPC special

Benefit from MI Mobile’s relevant and wide reach!

▪ Post-click-optimised display of your campaigns in the

entire MI Mobile portfolio – MEW and app.

▪ Bundling of standard ads as Mobile AdBundle (Content

ad 6:1, 4:1 + Medium rectangle).

▪ Classic targeting such as operating system, time, etc.

possible.1 SPECIALS

1) Cannot be combined with MI data products.

Mobile Advertising @ MI 29

Benefit from our strong in app reach!

App rotation

FACTS:

▪

0.96 billion page impressions with 14.40 million unique users per month.*

▪

Always up to date!

▪

Longer dwell time, higher emotional attachment and a more intense personal experience!

▪

Classic targeting such as operating system, time, etc. possible.**

▪

Homes or RoP? It’s your choice!

*) IVW March 2018; AGOF daily digital facts, basis: 10+ years (61.58 million); April 2018; retrieved on: 02.05.2018 **) Cannot be combined with MI data products. Technical specifications of the advertising forms and dimensions can be found at http://www.mediaimpact.de/specs or http://www.mediaimpact.de/abmessungen

SPECIALS

Mobile Advertising @ MI 30

SPORT1 Digital

Excellent reach across all channels

Source: AGOF daily digital facts; basis: digital WNK 10+ years, March 2018; average day March 2018; retrieved on 04.04.2018 // IVW February 2018

SPORT1.de mobile (MEW) UUs: 3.94 mil. Visits: 17.28 mil. SPORT1.de phone app (iOS & Android) UUs: 2.15 mil. Visits: 42.56 mil. SPORT1.de tablet app (iOS) UUs:

• - -

Visits: 2.75 mil. SPORT1 video app UUs: 0.10 mil. Visits: 0.18 mil. SPORT1 eSports app UUs: Relaunch Visits: TBA! SPORT1 darts app UUs:

• - -

Visits: 0.09 mil.

SPECIALS

Mobile Advertising @ MI 31

SPORT1

Target group and social demographics

Source: 1AGOF daily digital facts; basis: digital WNK 14+ years, March; retrieved on 04.04.2018, 2Abitur (Higher secondary education certificate) or Fachabitur (Higher vocational education certificate) OR Fach-/Hochschulabschluss (university/technical college entrance qualification)

SPORT1 desktop, MEW & phone app

Men:1 79% Aged 20 - 49 years:1 60% Net household income min. €2,000:1 72% High level of education:1/2 40%

SPECIALS