{ Molly Morgan, Rachel Pruim, Ashley Rubin, Priscilla Yau For - - PowerPoint PPT Presentation

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Sep 13, 2023 50 likes •185 views

Mammoth Cookware Campaign { Molly Morgan, Rachel Pruim, Ashley Rubin, Priscilla Yau For active young professionals who love to spend time in the kitchen, Mammoth Cookware is the quality cookware that turns your cooking experience into a

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Mammoth Cookware Campaign

Molly Morgan, Rachel Pruim, Ashley Rubin, Priscilla Yau

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For active young professionals who love to spend time in the kitchen, Mammoth Cookware is the quality cookware that turns your cooking experience into a thrilling pastime that supplements your social lifestyle.

Brand Positioning Statement

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Newspaper

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B2B Ad

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Television: 30 seconds

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Television: 15 seconds

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Consumer Magazine

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Direct Mail Component

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 Full force social media presence:

 Twitter  Instagram  Facebook

 “What’s for dinner?” Twitter contest:

 Followers tweet @Mammoth fun recipes they’ve

made using Mammoth cookware

 Instagram photo challenge

 Post photos of meals/friends enjoying a meal

together/having fun cooking

 Winners of contests receive a small piece of

Mammoth merchandise

 Facebook podcasts

 Weekly podcasts demonstrating recipes

Content Marketing

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Radio — :30

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Radio –:60

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Out of home

Interactive bus stop ad:

Depending on time of day,

display prints out recipes utilizing Mammoth Cookware with varying difficulty levels

If it’s 3:00, the recipe will be

more time consuming; if it’s 6:00, the recipe will be quick and easy

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