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Mondelez & Natuurpunt Presentation 29 June 2020 The Shift - - PowerPoint PPT Presentation
Mondelez & Natuurpunt Presentation 29 June 2020 The Shift - - PowerPoint PPT Presentation
Mondelez & Natuurpunt Presentation 29 June 2020 The Shift Content: 1/ Presentation of the partners 2/ Importance of biodiversity 3/ Cooperation 4/ Approach 5/ Results Natuurpunt: Leading nature conservation organisation in Belgium
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Natuurpunt:
- Leading nature conservation organisation in Belgium
- Founded in 1933
- Active in Flanders. Natagora in French Belgium.
- 115.000 family members in Flanders
- 26.000 ha in management, 1st private landowner
- 500 nature reserves
- 2 million annual visitors/year
- 12 visitors centra
- 30.000 adult students/year
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Natuurpunt:
- 6.000 volunteers organised in 180 local groups
- 510 professionals of which 250 via social
economy
- Recognised as official scientific institute
- 46 Mio euro year budget of which 40% private
funding.
- Cooperation with 800 farmers
- 40 European Life projects approved
- 60 permanent Business partners
(Alpro- Lampiris - Mondelez…)
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Mondēlez International:
- Mondelēz International = Europe’s N°1 in chocolate and biscuits
- Brands = mix of global and local heritage brands (Milka, Cote
d’Or, Toblerone, Prince, LU, Belvita, Oreo, Cadbury...)
- Mondelēz International has developped sustainable programs
for cocoa, wheat, palm oil (and coffee)
- Created in 2007, Harmony is the European sustainable wheat
sourcing program.
- It is a partnership with local farmers located as close as
possible to the biscuit factories.
- The Harmony farmers apply a demanding charter of sustainable
farming practices to grow the Harmony wheat.
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Biodiversity
- Biodiversity = variety of all living species on earth
- 2020= year of the biodiversity
- 1 on 8 species is in danger
- Threats:
Climate change – negative urbanisation – intense agriculture – ecosystem destruction – invasive species
- Impact on our wellbeing is important:
food production – water supply – air filtration – pest reduction…
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Importance of biodiversity
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Cooperation between Natuurpunt and Mondelez.
- Natuurpunt has a long tradition of partnerships
- Ambition of Mondelez to work with a local partner
for Harmony
- Common conviction that biodiversity is important
- 2 organisations had a positive history
with Grany Forest
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Approach Harmony:
- Sustainable wheat production
- Cooperation between producer, scientists and
farmers to
- conserve water
- care for soil management
- reduce and prevent the usage of fertilizers and
pesticides
- Reduce carbon emission
- Protect biodiversity by creating flower strips and
hedges
- Financial bonus for good practices
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What is biodiversity? Het gaat om de grote verscheidenheid aan dieren, planten, habitats en genen
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Role Natuurpunt
- Advice in biodiversity measures
- Monitoring of application and results on the
fields
- Communication towards stakeholders
( co-workers – consumers)
- Stimulating sustainable strategy for all product
categories
- Restoring nature areas with financial support
- f Mondelez
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Results
- Build a strong relation
- Stimulate positive action ( farmers- consumers)
- Share information and experience
- Integrate biodiversity in value chain
- Create positive impact
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