more than just an accessory

MORE THAN JUST AN ACCESSORY By Flavia Affolter, Florin - PowerPoint PPT Presentation

A group project MORE THAN JUST AN ACCESSORY By Flavia Affolter, Florin Hinterberger, Ioannis Psallidas & Andela Sormaz INTRODUCING O BAG SEGMENTS Socially responsible Fashionista WOW FASHIONISTA Product Sense of belonging to an


  1. A group project MORE THAN JUST AN ACCESSORY By Flavia Affolter, Florin Hinterberger, Ioannis Psallidas & Andela Sormaz

  2. INTRODUCING O BAG

  3. SEGMENTS Socially responsible Fashionista

  4. WOW FASHIONISTA Product Sense of belonging to an exclusive community (trend) Core value à individualization and differentiation Customer service Brand awareness

  5. WOW SOCIALLY RESPONSIBLE Product Product not a bag but a statement Core value: ethically produced and sustainable materials Modularity Fur-free

  6. SO WHAT Fashionista Socially Responsible Promotion Price Place Promotion Price Place

  7. OOOMPH

  8. OOOMPH

  9. OOOMPH

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