MPACT LOCATIONING Wayne Harper Senior Director, Technical Asia - - PowerPoint PPT Presentation

MPACT LOCATIONING

Wayne Harper

Senior Director, Technical Asia Pacific

LEADERSHIP IN INDOOR LOCATIONING

ZEBRA IS A GLOBAL LEADER IN THE INDOOR LOCATIONING MARKET, RANKED #2 BY PREEMINENT MARKET RESEARCH FIRM ABI RESEARCH

Source: Indoor Location Technology OEMs; CA-1174; ABI Research; 2014

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• r Indo

ndoor Loc Location Ser Services Implementation Cos

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Wi-Fi BT BLE NFC Audio Cellular/GPS Geofencing Small Cell

MPACT: UNIFYING THE TWO BEST TECHNOLOGIES TO OPTIMIZE COST & FUNCTIONALITY

WHY WI-FI AND BLE ?

• Reach the maximum number of visitors possible
• Some visitors may want to connect to your Wi-Fi

network…but don’t have the app

• Visitors may only have one radio active when they

enter your store…Wi-Fi or Bluetooth

• Deliver the most relevant information possible
• Maximize your return on investment

LOCATIONING: USE CASES

Deliver a map showing the fastest route for a shopping list in your loyalty app Identify and send the closest associate to assist customers who need help Provide step-by-step directions to a specific product Greet customers by name as they enter your store Deliver special offers for items based on customer dwell times Patient Tracking

HYBRID APPROACH TO LOCATIONING

Wi-Fi LAYER

▶ Leverage existing WLAN infrastructure ▶ 3-5m accuracy ▶ Ideal for presence and zone (dept)

BLUETOOTH SMART LAYER

▶ Provides GPS-style accuracy indoors ▶ 3 ft./1 m accuracy ▶ Pinpoint location ▶ Enables the most personalized services

PRESENCE Know when a customer arrives POSITION Know exactly where a customer is located THREE POWERFUL LEVELS OF LOCATIONING ZONE Know when a customer enters a specific area

MPACT: PRESENCE DETECTION

ANALYZE ZONE POSITION PRESENCE PRESENCE

Presence: MPACT can detect when a customer walks in the door – and if the Wi-Fi or BLE coverage extends outdoors as they exit.

MPACT: ZONE TRACKING

ANALYZE ZONE POSITION PRESENCE

Zone: Allows you identify

when customers are in specific areas of the facility, such as a specific department in a store, or the lobby or a specific restaurant

Zone

MPACT: POSITION TRACKING

ANALYZE ZONE POSITION PRESENCE POSITION

Position: Pinpoint customer

• location. Wi-Fi offers 5-10

meter accuracy, providing aisle level insight. Bluetooth

• ffers pinpoint GPS-style

location to 1m/3ft and visibility to the product level

MPACT SOLUTION COMPONENTS

Location Analytics & API for back end integration

SER SERVE VER SO SOFTWARE INSTALLATION

Intuitive installation app for installation and maintenance Client device software for Android and IOS

CLI LIEN ENT SDK SDK

Bluetooth SMART beacons supporting multiple beacon modes

BLE LE Bea eacons

MULT LTI-RF TE TECH CHNOLOGIES FOR OPTI TIMIZED USE SER EXPERIENCE

WiFi iFi ACCESS POINTS

Comprehensive AP portfolio for Wifi Locationing - sensors/radio share

MPact

HOW DOES IT WORK ?

 MPact Server (VM)

MPact Beacons

 MPact Toolbox App

 For Beacons

• Installation,
• Configuration
• Firmware Upgrade

 Application running

• n a device with

SDK Integrated Web User Interface

• Management
• Analytics

HTTP / HTTPS API

Third Party Application Notifications Coupons

ANALYTICS & OPERATIONS ENGAGEMENT

MPact Toolbox App MPact Client SDK

MPACT SERVER

BEACON FORMAT AND MODES

• iBeacon Mode consists of

additional UUID and major/minor fields

• No visibility into battery life
• Notifications on device w/o application
• MPact is iBeacon,
• Minor field is used for battery life
• Notifications on device w/o application
• Securecast - an encrypted

payload that allows for better management

• Battery Save Mode consists of

MAC and battery life

• Short beacon payload that conserves

battery life

• No notifications w/ application running

BLE Beacon iBeacon Format

MPACT BLE TAGS

 1.83” x 1.25” x 0.47”  Replaceable Battery  ~1yr battery life

MB1000 SHELF BEACONS Modes Supported What can be configured Notifications on the phone BATTERY SAVE MODE Nothing requires No notification on lock screen- it requires app running in the foreground, but it’s the most battery efficient. IBEACON MODE UUID, MAJOR AND MINOR Receive notifications on the lock screen MPACT MODE UUID, MAJOR ( Minor is used for conveying battery life) Receive notifications on lock screen, along with centralized battery life SECURECAST None required. Encrypted communication between beacon and SDK Receive notifications, along with centralized battery life and security on the beacon transmissions MB2000 WALL MOUNT BEACONS

 3.12” x 1.76” x 0.96”  Directional antenna  Replaceable Battery  4-5 yr battery life

DIMENSIONS MB 3000 USB POWERED BEACONS

 0.57” X 0.27” X . 0.80”  Range: 15 ft to 120 ft, line of sight  Powered by USB

MANAGING THE BLE NETWORK

Complete visibility into every beacon in the system 1 Indicates Any Missing and Misplaced Beacons 2 Indicates Battery Usage and Remaining Battery Life 3 Manage all Beacons from Cloud Portal 4

LOCATION ANALYTICS

PAGE

SITE AND CATEGORY RANKING CUSTOMER TRENDS VISITOR PROFILE

MPACT + PARTNER SOLUTION

REST API

• ANALYTICS
• NOTIFICATIONS
• TAG MANAGEMENT

PARTNER SOLUTIONS

CRM SYSTEMS POINT OF SALE SYSTEMS WORKFORCE MANAGEMENT MOBILE MARKETING CAMPAIGN MANAGEMENT Offers, Coupons, Information, Loyalty, Discounts

MPact Cloud Based Location SaaS

DEVICE LOCATION INFORMATION REAL TIME CONTEXTUAL EVENTS @ POINT OF PURCHASE RELATIONSHIP MANAGEMENT

MPACT PARTNER ECOSYSTEM

Suite of Product Offer

Beacons Software/SDK Wireless LAN Robust Analytics Engines ERP, CRM, eCommerce Marketing/Promotions Rules Engines Content Management Engines Mobile Applications Mapping

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THANK YOU