Museum Education & Social Media: What Can Our Audiences Learn - - PowerPoint PPT Presentation

▶

Nov 26, 2023 46 likes •298 views

Museum Education & Social Media: What Can Our Audiences Learn from Museums & ? Todd Florio, Head of School Programs Beth Harris, Director of Digital Learning Brooklyn Historical Society The Museum of Modern Art ( @brooklynhistory on

SLIDE 1

Todd Florio, Head of School Programs Brooklyn Historical Society (@brooklynhistory on twitter) Beth Harris, Director of Digital Learning The Museum of Modern Art (@MOMAlearning on twitter)

Museum Education & Social Media: What Can Our Audiences Learn from Museums’ & ?

SLIDE 2

Were you a "fan" of a museum on facebook? Well... We hope you'll "like" museums' facebook pages too.

SLIDE 3

SLIDE 4

Feedback from a tour for Brooklyn Public Library's Multicultural Internship Program. Try to stay engaged and shout out those who shout you

SLIDE 5

MoMATeens on FB Julia Kaganskiy, Digital Learning Intern, The Museum of Modern Art, New York

SLIDE 6

Things we considered:

Who is the audience?
What are we trying to communicate to them?
What is an appropriate tone of voice?
How can we engage with our audience?
What kind of interaction/participation do we

want? How can we facilitate that?

What kind of media assets do we have at our

disposal? And most importantly...how do we do this with limited resources and time?

SLIDE 7

SLIDE 8

SLIDE 9

SLIDE 10

Q: How can we sneak some education in using these tools? A: By keeping it fun and interesting.

SLIDE 11

Brooklyn Trivia on Facebook

SLIDE 12

BHS Trivia Leader Board

The reward is the recognition!

SLIDE 13

SLIDE 14

And as a museum educator why should you care?

What is Twitter?

SLIDE 15

What makes twitter different from facebook?

SLIDE 16

Try it out! Work with a partner to craft a tweet for your museum! It's simple, just keep it under 140 characters long (that's about 20 words). Abbreviations are okay, but keep it clear! Extra Credit: Write a tweet about this conference (use the hashtag #NYCMER). Wait, what's a hashtag?

SLIDE 17

SLIDE 18

www.TwapperKeeper.com saves grouped tweets.

SLIDE 19

Best Practices

1. Authenticity before marketing
2. Include Links
3. Use URL Shortner (bit.ly and ow.ly)
4. Remember: Twitter is not a broadcast medium, it’s a conversation
5. Tweet regularly
6. Create Value
7. Be generous - reply and retweet
8. Identify your target audiences and find ways to connect with them
9. Don't overwhelm your followers - tweet within measure
10. Don't stress about it

Adapted from: http://www.echoditto.com/insights/best-practices-non-profits-twitter and http://nonprofits.change.org/blog/view/10_twitter_tips_for_nonprofit_organizations

SLIDE 20

And now the unveiling of...

@BrooklynFacts

A new twitter feed with content from Brooklyn Historical Society Interns.

SLIDE 21

SLIDE 22

SLIDE 23

FIN

Let's discuss it! Does twitter make more sense to you now? What are your ideas for how this tool can help us better fulfill the educational missions of our museums?

SLIDE 24

Extra Resources for Intrepid Web Explorers

(The next few slides were not included in the original presentation at NYCMER's annual conference in 2010.)

SLIDE 25

Brief Webography

(Click the underlined for links.)

Twapper Keeper - A search for a hashtag on twitter will

nly yield recent tweets, but Twapper Keeper allows

hashtags to be archived online and viewed any time. Hootsuite - An online program that allows you to schedule tweets and have multiple people manage an account. TweetDeck - The most popular desktop software to manage a twitter account or multiple accounts. Twitterfall - Twitterfall streams keywords, searches, and/or #hashtags to you in real time.