NETWORK ANALYSIS TO STUDY STAKEHOLDERS INTERESTS 2 AGENDA - PowerPoint PPT Presentation

ACADEMYHEALTH ANNUAL RESEARCH MEETING JUNE 3, 2019 GRACE WANG, STEPHEN HINES, TENNILLE DANIELS, MARIA ALVA, SIYING LIU FEASIBILITY OF TWEETS AND SOCIAL NETWORK ANALYSIS TO STUDY STAKEHOLDERS’ INTERESTS

2 AGENDA ▸ Background ▸ Methods ▸ Results ▸ Lessons learned and practice implications

3 BACKGROUND PATIENT PRIORITIES IN RESEARCH

4 BACKGROUND SOCIAL MEDIA ▸ Social media is a potentially useful data source for identifying the priorities of patients, families, and other stakeholders

5 BACKGROUND STUDY OBJECTIVES ▸ To show the feasibility of using social media (i.e., tweets) and social network analysis to: ▸ (1) identify stakeholder groups and their interests, and ▸ (2) determine whether patient, researcher, and other stakeholder interests are aligned.

6 METHODS STEP 1. SEARCH TWITTER • Software: NodeXL • Terms: #chronickidneydisease, #CKD, #ESRD • Timeframe: 10/9/18 to 11/8/18 Search • 2303 tweets (including retweets and mentions) by 1051 Twitter users Dataset

7 METHODS STEP 2. ANALYZE DATA • Applied Girvan Newman method in NodeXL • Identified 163 clusters of users Social network analysis • Reviewed user accounts within each cluster • Categorized cluster into a stakeholder groups (i.e., patient/family; advocacy; researchers; physicians/care delivery; industry) • Analyzed tweets to determine the stakeholder’s priorities Content analysis

8 RESULTS PATIENT & FAMILY NETWORK ▸ Dots: 74 Twitter users ▸ Colors: 25 clusters

9 RESULTS PATIENT & FAMILY NETWORK ▸ One Twitter user in the center ▸ About 20 followers

10 RESULTS PATIENT & FAMILY NETWORK

11 RESULTS PATIENT & FAMILY NETWORK

12 RESEARCHER NETWORK

13 RESEARCHER NETWORK

14 RESEARCHER NETWORK

15 DISCUSSION LIMITATIONS ▸ Only tweets and not other forms of social media (e.g., Facebook) ▸ Twitter search results ▸ Active Twitter users with public accounts

16 DISCUSSION LESSONS LEARNED AND PRACTICE IMPLICATIONS ▸ Feasible method ▸ Chronic kidney disease example ▸ Patients and families: how condition affects daily life (boredom, diet) ▸ Researchers: CIRC study and clinical guidelines ▸ Twitter as a supplementary information source for stakeholders to learn more about one another

17 SUMMARY ▸ It is feasible to use Twitter and social network analysis to identify stakeholders and their interests ▸ Social media posts can be a supplementary information source to learn about stakeholder interests

18 QUESTIONS? Grace Wang, PhD, MPH Principal Research Associate IMPAQ International 206-939-4980 gwang@impaqint.com