Online Coaching Blueprint Module 3, Unit 3 - Client Acquisition - - PowerPoint PPT Presentation
Online Coaching Blueprint Module 3, Unit 3 - Client Acquisition Strategies Module 3 Learning Objectives List the process of obtaining clients Create a list of value building activities and execute them Offline & Online Marketing
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Module 3, Unit 3 - Client Acquisition Strategies
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execute them
strategies
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What’s In It For Me
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Sick and tired of being the skinny guy 5 tips for hardgainers (PDF) High calorie & protein meals Muscle building training plans
Weight Gainer Challenge Muscle Building Guide 2.0 Online Coaching eBook - Skinny Guy To Fitness Model
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Value Building Activities
Audio & Blogs specific to the avatar Visual & Audio specific to the avatar Visual & Audio specific to The Individual Bite-size content specific to the avatar
Frequency Lines
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Can build Know, Like & Trust quicker
Strategies How
Flyers
Do a competition for 8 weeks free online coaching/hybrid, Select expensive houses and repeat every month for 3 months
Local Seminars
Round up family and friends, put up posters in local area, go and talk to people who fit your avatar
Workshops
Put on lifting workshops and cooking workshops
Gym challenges & prizes
I’ve got a golden ticket challenge, someone is a winner and everyone is a runner up
Newspaper/Magazines
Get in contact with a newspaper or magazine (if it fits your avatar)
Charity Events
Pick a charity, host a fitness event, have prizes for online coaching
Text and email people you know & meet up in person
Hustle, reach out and provide value first, then mention that you do this. Meet for coffee
Help your avatar
Just help people out. Give advice, help them out in the gym, can’t afford PT then online coaching, can’t afford that then their friends may
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Strategies How
Competitions online
Run a competition & everyone gets a prize
Dominate 1-2 platforms
Consistency is key, pick 1-2 platforms and dominate them
Podcasts
Talk about topics and provide value your avatar wants to
Email marketing
Traffic to a opt in (PDF) then autoresponder to consult form
Skype/Facetime/Snapchat
Offer free chats or drive traffic to consult form
Webinars
Get your avatar to come up with topics and then deliver
Create or infiltrate Facebook groups
Create a facebook group and provide value or provide value to
eBooks
Write a free eBook for your avatar and use it to upsell into online coaching
FB & Instagram Ads
I will show you next
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“ FB reach is terrible, I’m going to stop using it “
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FB ad to website blog
FB ad to post Build following Get onto email list Complete consult form FB ad to website
Custom audience for retargeting
Complete consult form
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Simple Online Funnel Examples
Value Building Lead Magnet Small commitment Online Coaching Sign Up Sign Up
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New Client
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https://twitter.com/search-advanced?lang=en
Target Clients & Businesses
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Target Clients & Businesses
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Alan Aragon, 2015
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your launch (Module 3, Unit 5)