ORGANIC GROWERS SINCE 1989 ANTON CARRA EXPORT DIRECTOR BIOFRUIT - - PowerPoint PPT Presentation
ORGANIC GROWERS SINCE 1989 ANTON CARRA EXPORT DIRECTOR BIOFRUIT CONGRESS 2019 OCTOBER 23, FRUIT ATTRACTION, MADRID WHO WE ARE - FOUNDED 1989 BY 15 ORGANIC GROWERS IN PROVINCE OF VERONA - TODAY WE ARE THE BUSINESS UNIT DEDICATED TO
ANTON CARRA – EXPORT DIRECTOR BIOFRUIT CONGRESS 2019 OCTOBER 23, FRUIT ATTRACTION, MADRID
GROUP AGRINTESA/ALEGRA/BRIO WHO REPRESENTS MORE THAN 3.000 GROWERS
45.000 TONS 443 ORGANIC GROWERS 1.690 HA TARGET 50% EXPORT BY 2021
KAKI ROJO BRILLANTE: 300 TON (2019) TO 750 TON (2023) POMEGRANATE WONDERFUL: 100 TON (2019) TO 1.000 TON (2023) AVOCADO: 110 TON (2021) TO 750 TON (2023) MANGO: 160 TON (2021) TO 700 TON (2023) GINGER: FIELD TESTINGS, FIRST VOLUMES AVAILABLE FROM 2021 JINGOLD KIWI: YELLOW AND RED FLESH KIWI
EASTERN EUROPE: FAST GROWING MARKET, STILL SMALL VOLUMES BUT INCREASING YEAR BY YEAR LATIN AMERICA: INCREASING DEMAND ON ORGANIC PRODUCTS. FIRST SHIPMENTS WITH APPLES AND KIWI TO BRAZIL. LONG DISTANCE ALLOWS TO EXPORT ONLY FEW TYPES OF PRODUCTS FOR THE MOMENT. ASIA: VERY STRONG INTEREST. FIRST CONTACTS WITH MAJOR IMPORTERS FROM INDIA AND GULF REGION. LONG DISTANCE AND FITOSANITARY BARRIERS MAKE ACCESS TO THE MARKET DIFFICULT.
ORGANIC CONSUMPTION IS BASED ON A PROMISE. RELIABILITY AND TRANSPARENCY ARE FUNDAMENTAL TO OBTAIN THE CONSUMERS TRUST. FOR THIS REASON WE ARE DEVELOPING THE «ALCE NERO» BRAND WITH A LINE OF PREMIUM PRODUCTS. AVAILABLE PRODUCTS:
DEMETER: WE ARE CERTIFIED SINCE 2011, TODAY 10 PRODUCERS WITH 150 HA. OUR TARGET IS TO DOUBLE THIS NUMBERS TILL 2025. VERY STRONG REQUEST FROM GERMAN MARKET, FIRST INTEREST ALSO FROM FRANCE AND ITALY NATURLAND: FIRST CERTIFICATION IN 2010 TODAY 9 PRODUCERS AND OVER 100 HA. THE TARGET IS TO INCREASE ALSO THIS CERTIFICATION REACHING AT LEAST 20 PRODUCERS AND 200 HA OVER THE NEXT YEARS. STANDARD REQUESTED TO HAVE A PRIVILEGED ACCESS ON THE GERMAN MARKET
EUROPEAN PROJECTS: TWO PROJECTS PROMOTING THE CONSUMPTION OF ORGANIC FRUIT&VEG ON FRENCH, GERMAN AND ITALIAN MARKET.
STORE MANAGERS TO INCREASE THEIR KNOWLEGDE ABOUT ORGANIC PRODUCTS FAIR TRADE PROJECTS: WE HAVE STARTED A PARTNERSHIP WITH A COOPERATIVE OF SMALL ANANAS PRODUCERS IN TOGO.
EATING QUALITY
AND ECONOMIC SUSTAINABILITY
PACKAGING: TRAYS MADE BY RECYCABLE PAPER, 100% RECYCABLE AND PLASTIC FREE ENERGY: INCREASING USEAGE OF RENEWABLE SOURCES. WE COVER ABOUT 20% OF OUR CONSUMPTION USING SOLAR ENERGY PRODUCED ON THE ROOFS OF OUR PACKING SITES ENVIRONMENTAL MANAGEMENT SYSTEM ISO 14001: CERTIFICATION OF OUR PRODUCTION SITES WATER: REDUCTION OF WATER CONSUMPTION THROUGH INTRODUCTION OF MORE EFFICIENT IRRIGATION SYSTEMS LIKE DRIP SYSTEM AND THE TECNOLOGY (AGRICOLTURE 4.0). THIS HAS ALLOWED US TO REDUCE WATER CONSUMPTION BY 60% COMPARED TO 10 YEARS AGO.
INFO – Anton Carra anton.carra@briospa.com