Our aim is not to be the biggest real estate firm in your market. Its - - PDF document

A MESSAGE FROM JOHN AAROE Thank you for giving us the opportunity to meet with

• you. We’re honored that you’re considering us to

represent you, and excited by the prospect of putting

• ur integrated marketing abilities, connections and

resources to work for you. Our aim is not to be the biggest real estate fjrm in your

• market. It’s simply to be the best. When you choose

us, you can rely on receiving careful counseling, skillful representation and the utmost respect. Your agent shares our high standards of integrity and personal service, and is backed by our entire management team and stafg — every member dedicated to giving you a smooth experience and a rewarding outcome. We look forward to the privilege of representing you. Sincerely, John Aaroe

Our aim is not to be the biggest real estate firm in your market. It’s simply to be the best.

REPRESENTING YOU

We’re a California real estate company with over $10 billion in annual sales with the resources of a large, national firm but the dedicated focus

• f a locally owned company.

John Aaroe Group was founded in 2009. In a short time, our fjrm grew to nine offices across Greater Los Angeles. In 2016, we merged with Pacific Union, Northern California’s premier luxury real estate firm with offices in San Francisco, Silicon Valley and Wine Country. Our combined firm is now a California- based regional powerhouse, with 1,100 real estate professionals in 38 offices. Our associates combine their personal skills and connections with leading- edge technology and marketing to reach solid deals with rewarding outcomes. OUR STORY John Aaroe Group intends to be the preeminent real estate firm in select affluent markets throughout Southern California. We will reach our goal while reflecting the core philosophies of our founder: every associate is experienced and committed to upholding our high standards of integrity and personal service … every client is carefully counseled, skillfully represented and treated with respect … and our expert management team is dedicated solely to helping our associates and clients achieve their goals. OUR MISSION INDUSTRY RANKINGS Los Angeles Business Journal #6 in LA - transactions #9 in LA - sales volume Real Trends #8 in the Nation - sales volume #3 in California - sales volume QUICK FACTS 38 offices in Northern and Southern California 1,100 real estate professionals $10.5 billion in annual sales 8,633 transactions per year

From his early days with the elite Jon Douglas Company to his dynamic vision for John Aaroe Group, he has relentlessly set the bar for agent productivity and impeccable client service.

On the vast and complex Los Angeles real estate scene, John Aaroe has stood out as a symbol of impeccable representation and impressive results for

• ver 30 years.
• Mr. Aaroe launched his

career in 1975 as an agent with the elite Jon Douglas

• Company. In 1980, he formed Douglas Properties,

the second luxury real estate division in the country, leading it to become one of the largest multimillion- dollar high-end real estate fjrms in the US. From 1988 to 1993 he served as the fjrm’s general manager and sat on its board of directors, traveling to Asia to forge alliances with overseas companies and leading the company’s growth from three offjces and 65 agents in 1975 to 31 offjces and 2,000 agents in 1993. That year, he lefu the fjrm to launch Aaroe & Associates. By 1996, his young company was the third-highest- grossing residential real estate fjrm in Los Angeles

• County. In 1999, it was rated the most productive

company in the US per agent by RealTrends, with average agent sales setting an industry record at $6.8 million. OUR FOUNDER In 2000, Mr. Aaroe sold the company to Prudential California Realty and was asked to join that fjrm as third partner and sole EVP. Heading territories from Santa Barbara to the Coachella Valley under the John Aaroe Division banner, he expanded the company’s base to 27 offjces and 2,100 agents. In 2002, he played a signifjcant role in the fjrm’s transition to an affjliation with Berkshire Hathaway. By 2006, his territories had attained $17 billion in sales. In 2007, Mr. Aaroe retired. Two years later, he returned to launch John Aaroe Group with the goal of making it the preeminent luxury fjrm in targeted Los Angeles

• markets. John Aaroe Group participated in 2,834

transactions in 2015 with a combined market value of

• ver $2.2 billion.

When our firm merged with Northern California luxury real estate brokerage Pacific Union, we created an incomparable independent West Coast powerhouse. With over $10 billion in annual sales, 1,100 agents and 38 offices, the combined firm ranks eighth in the nation.

THE ULTIMATE CALIFORNIA COMPANY

Truckee Incline Village Squaw Valley Tahoe City Lake Tahoe Sonoma Napa Solano Contra Costa Alameda Marin Santa Clara Santa Cruz San Mateo

Westside Los Angeles Beverly Hills Brentwood Baldwin Hills/View Park Sunset Strip Downtown LA San Gabriel Valley Pasadena San Fernando Valley Sherman Oaks Studio City Toluca Lake San Francisco Relocation & Commercial San Francisco Marin County Kentfjeld Larkspur Mill Valley, Downtown Ross Southern Marin Tiburon/Belvedere Contra Costa County Danville Lafayette Orinda Napa County Napa Valley, Napa Napa Valley, St. Helena Sonoma County Healdsburg Petaluma Santa Rosa Sonoma Lake Tahoe Incline Village Tahoe City Truckee Squaw Valley Alameda County Alameda Berkeley Oakland, Montclair San Mateo County Burlingame Menlo Park Santa Clara County Palo Alto The Mark Company Los Angeles San Francisco JOHN AAROE GROUP Los Angeles Offices PACIFIC UNION Northern California Offices

Westside Los Angeles San Gabriel Valley San Fernando Valley

Since 1996, John Aaroe’s giving efforts have resulted in the investment of well over $2.7 million in the communities where his agents live and work.

John Aaroe has established and been closely involved with charitable foundations since his days with Aaroe Associates in the mid ‘90s. Since 1996, these giving efgorts have invested over $2.7 million in the communities where his agents live and work. OUR FOUNDATION At John Aaroe Group, our Foundation is the heart and soul of our company. Because we all share this passion, a portion of the commission earned on every transaction goes to the Foundation to benefjt our community. We concentrate solely on local causes where we feel we can make a real impact, and focus our giving on four areas: community, education, the environment and health care. As these ongoing contributions enhance the wellbeing of our communities, they also enrich our

• wn lives.

Aaroe Estates leverages significant national and international alliances to bring its clients’ exceptional offerings to the attention of the most elite buyer circles worldwide.

AAROE ESTATES John Aaroe Group sold the most expensive house in the history of Beverly Hills in December, 2014. The firm represented a Swedish billionaire in his $70 million purchase of this home in Trousdale Estates. Aaroe Estates, our luxury property division, is focused

• n giving buyers and sellers of signifjcant architectural

and estate properties the most refjned and efgective representation in the market. The division, currently marketing nearly half a billion dollars in estate property, leverages signifjcant national and international alliances to bring its clients’ exceptional ofgerings to the attention of the most elite buyer circles worldwide. These connections, combined with our decades of estates expertise and impressive array of specialized marketing and promotional strategies, make John Aaroe Group the fjrm to call on for representation at the highest level.

ATTRACTING YOUR BUYER

The most powerful home marketing strategy is one that creates demand for your property, attracting many buyers to compete for your listing.

At John Aaroe Group, we’re masters of multichannel

• marketing. Drawing on years of experience and

proven results, we’ll create an integrated multimedia marketing strategy that’s custom-designed for your

• home. It will combine a range of powerful elements,

including: Online media Mobile marketing Social media Print advertising Print marketing Industry networking WE STRATEGICALLY MARKET YOUR HOME According to the National Association of Realtors, buyers found their home through a variety of sources. Our marketing plan for your property will include each

• f these avenues.

HOW BUYERS FOUND THEIR HOME

National Association of Realtors Study 2014

Real Estate Agent 33% Direct from Seller 2% Print Advertising 1% Other Sources 1% Home Builder 5% Friend, Neighbor, Relative 6% For Sale Sign or Open House 9% Internet 43%

Our expert approach to promoting your property is built on John Aaroe’s longtime skill for exceptional, breakthrough marketing.

MAKING A SPLASH IN THE MARKET We have just one chance to see that your home makes a strong fjrst impression — so preparation is essential. In addition to setting the optimal price, we must get your home ready for the spotlight. We will recommend updates aimed at enhancing your property’s perceived

• value. If necessary, we can bring in the services of a

professional stager and landscaper. Then it’s time for photography and copywriting. Of course, we’ll schedule the photography session to capture your home at the time when the light is best. We will ask you to tell us what you love most about living in your home. We’ll use your inside perspective, along with the key features of your property, to tell a story that stimulates the interest of buyers sifuing through competing properties. The goal is to get them through the door and in love with your home. With these key marketing assets in hand, we’ll begin to produce the powerful marketing pieces detailed on the next pages.

90% of home buyers start their search online. Our digital marketing strategy makes sure your home gets seen…and it captures their interest.

The moment we have professional photographs of your property, we’ll quickly turn them into striking marketing elements — then deploy them in highly strategic ways. Not only will we draw on our set of proprietary email lists to get your home seen, but each component of the plan is designed for easy social sharing — to help spread the word that your property’s on the market. Property website Produced within 24 hours of receiving photography Your dedicated website will include professional photography, optional video and fmoorplan, as well as a map and compelling description of your home. THE ART OF DIGITAL MARKETING Property eMagazine We can produce an eight-page online magazine fjlled with vibrant images, plus a written description of your home, and email it to our list of active brokers and buyer prospects. eMail campaign We’ll send an instant alert to our industry lists, including all John Aaroe Group agents and the top-producing agents at other fjrms in the area. We’ll follow up by emailing our proprietary list of active buyers. To preview a property website, visit 777encore.aaroe.site

We’re experts at marketing your home in a big way on a small screen.

Most real estate companies talk about the online marketing they do for your home. We do that, too. But what separates us from the rest is our major focus

• n the fast-growing mobile consumer. With 1.8 billion

people accessing the web from mobile devices* and 51% of mobile phone users making their device their primary Internet source, it’s critical to make sure your home’s marketing looks good and functions well on a mobile device. We’ll get your home noticed by mobile-searching buyers by: Producing a mobile website for your home According to NAR, 45% of home buyers used a mobile site or app to search for their new home. 22% of them found the home they purchased on their mobile device. We’ll design your home’s mobile site to deliver an

• ptimal viewer experience for mobile searchers — one

that includes photos and descriptive text, and allows them to call or email your agent with one tap. When buyers are near your home, they can locate it via a GPS search on our mobile website. ON-THE-GO MOBILE MARKETING FOR YOUR PROPERTY Establishing a unique text code for your property’s mobile site We will assign a custom text code home buyers can use to access your home’s mobile site. We’ll include this code on all marketing for your property so buyers can instantly pull up information about your home. Try our mobile marketing for yourself! Text “sample” to 85377

*Source: Smart Insights, 2015

When you choose John Aaroe Group to represent you, we leverage a wide range of strategic partnerships to put your home on the radar of home buyers here and abroad.

BROAD ONLINE EXPOSURE FOR YOUR LISTING 43% of home buyers fjnd the home they buy on the

• Internet. Your property is competing for their attention
• nline, so it’s essential to get it seen at its best in all the

right places. aaroe.com: Your home will appear on both our main and mobile-enhanced websites, capturing home seekers at their computers and on the go. Our technology is GPS enabled, so home seekers can search and map your open house showings while they’re on the road. realtor.com: We’ll see that your home is given showcase status on this high-traffjc site, the most comprehensive source of real estate listings. We’ll give your property far-reaching exposure on hundreds of websites. Among the most highly visited: Wall Street Journal: Your property will be promoted across six Wall Street Journal sites to reach affmuent buyers around the globe. wsj.com (US) india.wsj.com (India) asia.wsj.com (Asia) cn.wsj.com (China) europe.wsj.com (Europe) lat.wsj.com (Latin America) mansionglobal.com: John Aaroe Group is one of the fjrst companies to partner with the web’s newest luxury real estate site.* Powered by Dow Jones and featuring rich lifestyle content and million-dollar-plus properties, it will showcase your home to users in English, Chinese and Spanish. STRATEGIC PARTNERSHIPS

* For properties $1 million+

Your buyers could be across the globe and we have the connections to find them. To bring your property to the attention of international buyers, we maintain relationships with a group of the finest real estate brokers in the world.

John Aaroe Group is one of only ten U.S. members of the exclusive Prestige MLS network. Prestige MLS brings together 100 luxury agencies in over 20 countries, and fosters international collaboration through regular meetings in which we share information and insights on the global real estate

• market. Our affjliation enables us to give your

property unparalleled global exposure through these relationships and through our network website, prestige-mls.com. PRESTIGE GLOBAL NETWORK As a member of “Who’s Who in Luxury Real Estate,” we are affjliated with brokers in more than 60 countries

• worldwide. Your home will be advertised on the network’s

international website, www.luxuryrealestate.com. LuxuryRealEstate.com

• The world’s largest database of for-sale luxury

properties from around the world

• “Best of the Web” and “Forbes Favorite” by Forbes

magazine for several years

• Ranked #1 luxury real estate site by The Luxury

Institute LLC WHO’S WHO IN LUXURY REAL ESTATE

AAROE GLOBAL

We take a different approach to international marketing than other firms.

John Aaroe Group maintains 18 international websites, each site dedicated to its own language. And unlike machine translation, which appears to the user but is invisible to search engines, we carefully translate our content to achieve the highest SEO ranking, allowing search engines to identify and index our pages. Indexed content enables our listings to be suggested to users searching in a specifjc language for properties in specifjc locations. Our sites can automatically convert metric to non- metric measurements and show prices in the user’s preferred currency, with exchange rates updated continuously from the currency markets. Here are the global Aaroe sites where your property will appear: Chinese Simplified - zhs.aaroe.com Chinese Traditional - zht.aaroe.com Dutch - nl.aaroe.com French - fr.aaroe.com Canadian French - ca.aaroe.com German - de.aaroe.com Italian - it.aaroe.com Japanese - ja.aaroe.com Korean - ko.aaroe.com Polish - pl.aaroe.com Portuguese - pt.aaroe.com Brazilian Portuguese - br.aaroe.com Russian - ru.aaroe.com Spanish - es.aaroe.com Latin America Spanish - mx.aaroe.com Taiwanese - zhx.aaroe.com Turkish - tr.aaroe.com Vietnamese - vi.aaroe.com Coming soon: Arabic, Hebrew and Farsi

YOUR HOME ON INTERNATIONAL WEBSITES

Los Angeles real estate is a hot investment for international buyers. These key prospects rely on the Internet to find property, and we’re continually researching the sites they turn to most.

Algeria - Lkeria.com Australia - HomeSales.com.au Australia - RentBuy.com Austria - Willhaben.at Bulgaria - Imot.bg Cambodia - RealEstate.com.kh Canada - Kangalou.com Chile - iCasas.cl China - Fang.com Columbia - iCasas.com.co Croatia - CentarneKretnina.net Estonia - City24.ee Fiji - HousingParadise.com France - Acheter-Louer.fr France - Cotelittoral.fr France - Deal-Immobilier.com Germany - Sz-Immo.de Great Britain - Edenway.co.uk Great Britain - NewHomes.uk.net Great Britain - RightMove.co.uk Great Britain - WonderProperty.com Hong Kong - Property852.com India - 99Acres.com India - IndiaProperty.com Indonesia - Rumah123.com Ireland - HomeHippo.com Ireland - MyHome.ie Ireland - PropertySteps.ie Italy - Immobiliare.it Italy - Immobilpost.it Japan - RealEstate.co.jp Kenya - BuyRentKenya.com Latvia - City24.lv Lithuania - City24.lt Luxembourg - Immotop.lu Macau - Go853.com Malaysia - iProperty.com.my Mexico - Icasas.mx Morocco - Mubawab.ma Morocco - Selektimmo.com Myanmar - ShweProperty.com Netherlands - Huislijn.nl Nigeria - PrivateProperty.com.ng Nigeria - PropertyIndex.com.ng Pakistan - Zameen.com Papua New Guinea - Hausples.com.pg Philippines - iProperty.com.ph Philippines - MyProperty.ph Philippines - Persquare.com.ph Poland - Domy.pl Poland - Oferty.net Russia - Domofond.ru Russia - Idinaidi.ru Senegal - Senegalcity.com Serbia - Imovina.net Singapore - iProperty.com.sg Slovakia - Reality.sk South Africa - Persquare.co.za South Africa - PrivateProperty.co.za Spain - Globaliza.com Spain - Idealista.com Spain - Pisos.com Switzerland - ImmoStreet.ch Tanzania - DarProperty.co.tz Thailand - Thailand-Property-Gate.com Thailand - Thailand-Property.com Tunisia - Sokna.tn United Arab Emirates - Bayut.com Our international site partners are continually assessed for effectiveness, and may change at any time.

Home seekers consult many sources. We stay on their radar by investing in promotion for your listing on an array of channels.

Newspaper and magazine advertising is one of many ways to attract buyers to your home. To launch your listing, we’ll advertise it in the LA Times. On an ongoing basis, we choose properties we think will generate immediate interest among active buyers and cross- promote other similar listings. You benefjt whenever we advertise homes like yours. Every ad in which your home appears will include your property’s exclusive text code, so buyers can fjnd out more about it fast. Your agent will be alerted to every prospect who texts for more information. AGGRESSIVE PRINT ADVERTISING Our aggressive print advertising strategy drives buyers back to our website, aaroe.com, where your home will be featured until it is sold. John Aaroe Group advertises nearly every week in the LA Times to capture the attention of local buyers.

fjnd open houses now

aaroe.com

• area. 3964hopevale.com Text ‘JMTeamHomes4’ to 85377

• lot. Text ‘A5118’ to 85377

Owned here. Connected everywhere.

• views. 6800mulholland.com Text ‘Shields’ to 85377

• showpiece. 355wiltonplace.com Text ‘jb2’ to 85377

fjnd open houses now

aaroe.com

REAL ESTATE

BEVERLY HILLS P.O. CENTURY CITY BEL-AIR

BRENTWOOD

JOHN AAROE GROUP | aaroe.com

Our in-house marketing team will combine professional photography and compelling copywriting to create impressive pieces that keep your property top-of-mind with buyers.

Property brochure Our marketing experts will produce a vibrant full-color property brochure highlighting the unique features of your home. It will include both your property website URL and its exclusive text code, so mobile buyers can get more information and additional pictures of your home. A POWERFUL PRINT SHOWCASE Direct mail postcard We’ll send a full-color postcard announcing the availability of your property to our prospective buyers and proprietary contact lists. It will include your property web address and text codes. Our company’s marketing materials are printed on paper certified by the Forest Stewardship Council as the product of sustainably managed forests.

• utfjtted kitchen with eat-in bar stands ready for everything from informal family

PRICING YOUR PROPERTY

We deliver the market intelligence you need to make smart decisions.

Before you embark on one of the largest and most complex transactions you will ever make — buying or selling a home — you need the best and most current picture of the market. Our team continually analyzes the market to ensure that John Aaroe Group buyers and sellers make the most informed decisions possible. Published each month, the Aaroe Market Report delivers an in-depth look at local real estate activity in over 65 areas across Los Angeles. The report goes beyond a simple snapshot of market activity in an area to spot important patterns and trends that could infmuence the buying decisions of our clients. It includes a graphic representation of the defjning statistics of a particular marketplace, including historical perspective in graphs tracking trends over the last 24 months. WE TRACK WHERE THE MARKET IS HEADED That macro view, combined with your agent’s personal assessment of your property, can help you make intelligent, informed decisions about your real estate

• investments. In fact, if you’re curious about the value
• f any property in the area, your agent will be happy to

provide a detailed market report for you.

John Aaroe Group is known for its exceptional skill in positioning a property to achieve the best possible price.

In determining price, we evaluate three key elements — location, market dynamics and sales activity in your local area — to determine the highest potential value for your property. Location This exerts the single greatest infmuence on your property’s price. We’ll assess the strengths and weaknesses of your home’s location to determine the most efgective approach to marketing and selling it. Market conditions Home prices are afgected by the current real estate market, the number of homes for sale, the number of buyers and the availability of fjnancing. We’ll evaluate all four in developing a realistic price range for your property. DEFINING MARKET VALUE Competition Other properties currently on the market and recent home sales both afgect how potential buyers assess the worth of your home. Our comprehensive market evaluation will help you determine where your property should be positioned amid the competition. Determining the listing price A competitively priced home attracts a far larger number of showings to qualifjed buyers. We’ll draw

• n all our skill, experience and information to help

position your home to attract the highest possible price for the current market.

Your home’s initial listing price is a critical element of a successful property marketing plan.

Our goal is to achieve the highest possible sales price for you in the shortest period of time. To achieve that, we must generate maximum buyer engagement when the property fjrst hits the market. If we price your property over market value, we risk losing the attention

• f active, qualifjed buyers.

These illustrations show the efgect of overpricing on both time on market and selling price. PRICING YOUR HOME TO SELL

A correctly priced home gets more buyer showings during the critical first two weeks

• n the market.

Pricing a home correctly shortens its days

• n market and results in a higher sales price.

CLOSING THE TRANSACTION

The inner workings of a real estate transaction can be daunting…unless you know the right experts.

Once you’ve accepted an ofger, our efgorts focus on smoothly and swifuly closing your transaction. This process is complex and involves many players. Because we know your time is valuable, we’ll orchestrate these moving parts on your behalf, in collaboration with the best service providers in their fjelds. Overseen by your agent, these skilled fjrms will work together to ensure a smooth process and peace of mind for you. Chartwell Escrow With nearly a century of combined experience in the industry, the experts at Chartwell Escrow have the knowledge and experience to ensure that your escrow is processed and closed effjciently, professionally and securely. WE KEEP THE COMPLEX PROCESS RUNNING SMOOTHLY Madison Lending Group A division of Skyline Mortgage Madison Lending Group is known and respected throughout California as an outstanding full-service mortgage brokerage that successfully meets the needs

• f real estate professionals, builders and individual

home buyers. Lawyers Title This distinguished fjrm is a member of the Fidelity National Financial, Inc. (NYSE: FNF) family of title companies, which collectively represent the largest title insurance and escrow services company in the world.

John Aaroe Group agents specialize in overseeing the many complex details involved in closing a transaction.

THE SALE AND ESCROW PROCESS Here are just some of the services your agent will provide to ensure your transaction closes successfully. During the offer

• Have you review and sign Agency Disclosure

Statements

• Advise you during negotiation on price and terms
• f the sale
• Assess realistic interest rate caps and review loan

appraisal contingencies

• Help you review buyer’s pre-approval qualifjcations

and proof of funds documentation

• Review how responsibility for transaction costs has

been allocated and determine your approximate net proceeds

• Negotiate for length of escrow and Escrow and

Title Company requests per your instructions

• Help you evaluate and negotiate for items included

and excluded from purchase

• Assist you in the review of Addendums and

Area Disclosures During the escrow process

• Maintain

clear, consistent and frequent communication with all parties in the transaction

• Take all available efgorts to ensure buyer’s deposit

arrives according to the contract

• Assist you in the review of instructions and all

contract deadlines prior to distribution

• Coordinate

and attend all inspections; in consultation with you, negotiate any repairs or credits requested by buyer

• Meet appraiser and provide all requested

documents including sales comparables

• Oversee completion of all disclosures and

coordinate delivery within required time frames

• Meet retrofjt company and confjrm requirements

are in compliance

• Help you review all Escrow Amendments and Title

Report

• Review City Report to check for sewer hookup,

zoning and special assessments

• Take all available efgorts to make sure buyer’s

closing funds are in escrow in a timely manner

• Address any last-minute requirements for smooth,

successful close of escrow

• Coordinate fjnal walkthrough inspection and

deliver keys to buyer