Our mission is to contribute to the preservation of the Aboriginal - - PowerPoint PPT Presentation

our mission is to contribute to the preservation of the
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Our mission is to contribute to the preservation of the Aboriginal - - PowerPoint PPT Presentation

Our mission is to contribute to the preservation of the Aboriginal culture and the advancement of the economic development through support, facilitation and promotion of the growth and sustainability of a quality and culturally rich Aboriginal


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Our mission is to contribute to the preservation of the Aboriginal culture and the advancement of the economic development through support, facilitation and promotion of the growth and sustainability of a quality and culturally rich Aboriginal tourism industry in British Columbia.

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The Authentic Aboriginal Artisan Program (the “AAAP”)

Is an expansion of AtBC’s Authenticity Program to include a provincial branding segment aimed at the promotion and protection of Aboriginal artisan products within British Columbia Designed to raise awareness of authentic Aboriginal products thereby supporting the protection and preservation of First Nation’s economies and culture in BC.

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Economics & Culture

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Economics

Nation-wide, no greater source

  • f direct revenue into our

communities The Sale of Northwest Coast art estimated at over $100 Million annually in Vancouver alone

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Culture

Artwork Is Our Written Language

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Australia

National Indigenous Arts Advocacy Association (NIAAA)

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New Zealand

Toi Iho

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United States

Indian Arts and Crafts Act

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Canada

Igloo Tag & Hide Tag NWT Example

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What Have We Learned?

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What We’ve Learned

Top Down Government Style Approaches DO NOT WORK

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What We’ve Learned

Systems That Narrowly Define “Aboriginality” DO NOT WORK

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What We’ve Learned

Systems That Regulate Artists’ Methods DO NOT WORK

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What We’ve Learned

Systems That Regulate Artists’ Materials DO NOT WORK

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What We’ve Learned

Systems That Regulate Quality of Artworks DO NOT WORK

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What We’ve Learned

Systems Regulating Large Geographical Areas DO NOT WORK

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What We’ve Learned

Systems that are too Complex DO NOT WORK

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What’s the Recipe for a Successful Authenticity Program?

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Successful Components

  • Discrete Areas of Oversight (Igloo Tag)
  • Use of an Internet Database (NWT)
  • Collaborative Initiatives Between Aboriginal

and Non-Aboriginal Parties (Austr/N.Z.)

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The Central Question: How Do We Protect Our Economies and Culture to the Greatest Extent Possible within an Operational Reality?

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Step 1 Find an Aboriginal Organization

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Our mission is to contribute to the preservation of the Aboriginal culture and the advancement of the economic development through support, facilitation and promotion of the growth and sustainability of a quality and culturally rich Aboriginal tourism industry in British Columbia.

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Step 2 Create a Brand

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Step 3 Design a Workable Framework

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Step 4 Recruit Artists

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Step 5

Market, Market, Market

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“It’s the best way to protect our communities, buy Authentic while you’re here.”

Message to travelers and consumers:

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