PETER FIELD, ADVERTISING EFFECTIVENESS EXPERT This should be a - - PowerPoint PPT Presentation

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Feb 09, 2023 510 likes •793 views

PETER FIELD, ADVERTISING EFFECTIVENESS EXPERT This should be a non-contest for TV Highest 100% 100% Video verified human screen platforms reach activity coverage Enhanced 100% View- Extremely Emotional ability to ability low CPM

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PETER FIELD, ADVERTISING EFFECTIVENESS EXPERT

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This should be a non-contest for TV

Enhanced ability to target Emotional Ties 100% screen coverage 100% human activity Extremely low CPM 100% View- ability Highest verified reach Video platforms

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Reality (Survey Data, Real People) What Marketers think

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Base Factors Price Elasticity Etc. Broadcast media Digital media

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BREAK EVEN

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