PIRACY, DRM AND VALUE MAKE CUSTOMERS NOT DRM Rebecca Smart DOES - PowerPoint PPT Presentation

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PIRACY, DRM AND VALUE MAKE CUSTOMERS NOT DRM Rebecca Smart DOES PIRACY HARM SALES? no yes it depends DRM DOESNT WORK the determined barrier ... ... to innocent consumption walled gardens protects ... ... large corporates from

PIRACY, DRM AND VALUE MAKE CUSTOMERS NOT DRM Rebecca Smart
DOES PIRACY HARM SALES?
no
yes
it depends
DRM DOESN’T WORK
the determined
barrier ...
... to innocent consumption
walled gardens
protects ...
... large corporates from innocent consumers
encourages piracy
remove it?
SPECIAL PRICE COMPETITION
availability
features
marketing
PIRACY LEGISLATION
abusers not consumers
THE OSPREY GROUP WAY
NICHE
COMMUNITY
BRAND
loyal audience
repeat sales
trust
platform for authors
self-policing
MAKE CUSTOMERS NOT DRM
THANK YOU rebecca.smart@ospreypublishing.com @rebecsmart

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PIRACY, DRM AND VALUE MAKE CUSTOMERS NOT DRM Rebecca Smart DOES - PowerPoint PPT Presentation

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