Planning for a Multi-Website Business on Magento How to leverage the - - PowerPoint PPT Presentation

Magento Expert Consulting Group Webinar | February 6, 2013

Planning for a Multi-Website Business on Magento

How to leverage the full capabilities of Magento’s multi-website functionality to support your business initiatives

Udi Shamay Head, Expert Consulting Group eshamay@ebay.com Steve Kukla Business Solutions Architect, Expert Consulting Group skukla@ebay.com Konstantin Myagkogoloviy Senior Architect, Expert Consulting Group kmyagkogoloviy@ebay.com

The presenters

Magento Expert Consulting Group

Planning for a Multi-Website Business on Magento February 6, 2013 | 2

Websites, Stores and Store views overview Deep dive: Multi-brand global retailer Evaluating the website footprint Other considerations Q&A

What will be discussed

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In today’s eCommerce landscape, merchants are looking to leverage Magento to handle large numbers

• f websites and stores.

Business owners need to understand how to plan their businesses and customer experience around the Magento architecture. To do this effectively, they also need to understand what factors to consider when building a solution that will use more than one website.

Why are we here?

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Admin Panel Website Store Store view Store view Store Store view Website Store Store view Store Store view Website Store Store view Store Store view

Multiple websites, stores and store views from a single admin panel

The benefit of multiple websites

Magento’s multi-website architecture provides centralized management from a data and administration perspective.

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Typical business use cases

The Mall

• Multiple brands under one merchant
• Shared shopping cart, order histories and

customer information across all brands The Multi-Brand Global Retailer

• Several brands across multiple

countries or geographical regions

• May need separate management
• f each brand

Brands North America

Canada USA

Europe

Germany Spain

Merchant

Brand 2 Brand 3 Brand 1

Shared

Customer Information Order Histories Shopping Cart

2 3 4 1

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Websites, Stores and Store Views Overview

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Defining data across your business

Websites

Payment and shipping Promotions Shopping cart Customer info Order info

Stores

Separate catalogs

Store Views

Look and feel Display currency Language

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Use separate websites when you need different:

• Base currencies for the same products (shown)
• Prices for the same products
• Catalog permissions
• Promotion rules
• User or Admin roles

Websites

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Product $50.00 €200.00 Website 1 Website 2

Stores

• Allow for different catalog structures

within a single website

Website Store 1 Product Catalog 1 Store 2 Product Catalog 2

Store 1 Store 2

v

Product Product Product Product Product Catalog 1

v

Product Product Product Product Product Catalog 2 Planning for a Multi-Website Business on Magento February 6, 2013 | 10

Website Store English Store View French Store View

Store views

• Allow for different themes which control a site’s look and feel
• Handle display currencies and languages (shown)

$ $ $ | English

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€ € € | Français

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Deep dive: Multi-brand global retailer

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Business structure diagram

Brands North America

Canada USA

Europe

Germany Spain

Krass Computers Kukla Audio Garcia Appliances Shamay Video Planning for a Multi-Website Business on Magento February 6, 2013 | 13

Mapping requirements to Magento

Per country

• Different design per country
• Different currency per country

Per country for each brand

• Sales reports restricted per country for each brand
• Different shipping methods per country per brand
• Different payment methods per country per brand
• Different promotions per country per brand
• Different product price per country for each brand

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Approach 1: Website per brand

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Store Views – Locales

Separate languages, designs, currencies and optional domains

Stores – Countries

Unique sub-catalogs per country

Websites – Brands

Shared carts, customer info, orders and optional domains

Merchant Shamay Video Canada Canadian (French) Canadian (British) USA American Kukla Audio USA American Krass Computers USA American Germany German Garcia Accessories Spain Spanish (Spain)

Website per brand

Diagram

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Krass Computers cannot have different promotions, shipping or payment methods for the United States and Germany

Requirement Met? Different display currency by country Different design per country Sales reports restricted per country per brand Different shipping methods per country per brand Different payment methods per country per brand Different promotions per country per brand Different product price per country per brand

Approach 2: Website per brand + country

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Store views – Locale + Theme

Different languages, designs, currencies and optional domain per locale Stores Unique catalogs per country/brand

Websites – Brand + Country

Shared carts, customer info, orders. Optional domain per brand/country

Merchant Shamay Video Canada Main Store Canadian (French) Canadian (British) Shamay Video USA Main Store American Kukla Audio USA Main Store American Krass Computers USA Main Store American Krass Computers Germany Main Store German Garcia Accessories Spain Main Store Spanish (Spain) Planning for a Multi-Website Business on Magento February 6, 2013 | 18

Website per brand+country

Diagram

Requirement Met? Different display currency by country Different design per country Sales reports restricted per country per brand Different shipping methods per country per brand Different payment methods per country per brand Different promotions per country per brand Different product price per country per brand

Evaluating the website footprint

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Database

How the application handles a high volume of websites

Single Website Multiple Websites Back-end Front-end

Operation Database

Back-end Front-end

Operation Operation Operation Operation Operation Operation Operation

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Defining the Footprint

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Products Categories Attributes URL Rewrites

Evaluating the Footprint

Capacity planning

Planning for a Multi-Website Business on Magento February 6, 2013 | 22 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000

20,000,000

1/1 2/4 4/8 8/16 1.6M 18.9M

Total Websites / Store Views Total Records

1,000%+

10,000 SKUs

Evaluating the Footprint

Capacity planning

870,000,000

Total Rows*

87,000,000

Total Rows* 8,700,000

Total Rows*

Global Retailer

6 websites 7 store views

170,000,000

Total Rows* 17,000,000

Total Rows* 1,700,000

Total Rows*

Control

1 website 1 store view

10,000

SKUs

100,000

SKUs

1,000,000

SKUs

* Total Records number is approximate. Planning for a Multi-Website Business on Magento February 6, 2013 | 23

Other considerations

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Other things to consider

• Hardware size, speed and configuration
• Magento application configuration
• Advanced cache configuration

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Q&A

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