PLANNING FOR AGILITY A PARADOX? Ren Rohrbeck, Professor of Strategy - - PowerPoint PPT Presentation

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Jul 02, 2023 162 likes •285 views

PLANNING FOR AGILITY A PARADOX? Ren Rohrbeck, Professor of Strategy DEPARTMENT OF MANAGEMENT REN ROHRBECK AARHUS UNIVERSITY JUNE 2018 PROFESSOR OF STRATEGY Prof. Dr. Rene Rohrbeck Professor of Strategy Aarhus BSS, Aarhus University

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JUNE 2018 PROFESSOR OF STRATEGY RENÉ ROHRBECK

AARHUS UNIVERSITY DEPARTMENT OF MANAGEMENT

PLANNING FOR AGILITY – A PARADOX?

René Rohrbeck, Professor of Strategy

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RENÉ ROHRBECK OCTOBER 2018 PROFESSOR OF STRATEGY

AARHUS UNIVERSITY DEPARTMENT OF MANAGEMENT

Prof. Dr. Rene Rohrbeck

Professor of Strategy Aarhus BSS, Aarhus University Founding Partner Rohrbeck Heger GmbH mgmt.au.dk/strategicforesight STRATEGIC FORESIGHT RESEARCH NETWORK PROJECTS AND EMPLOYMENT (selection) rohrbeckheger.com

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RENÉ ROHRBECK OCTOBER 2018 PROFESSOR OF STRATEGY

AARHUS UNIVERSITY DEPARTMENT OF MANAGEMENT

OUR MATURITY MODEL

CORPORATE FORESIGHT BENCHMARKING

Since 2006

450+

benchmarked companies

50+

top management workshops

30+

implementation projects

MATURITY MODEL

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RENÉ ROHRBECK OCTOBER 2018 PROFESSOR OF STRATEGY

AARHUS UNIVERSITY DEPARTMENT OF MANAGEMENT

FUTURE PREPAREDNESS PAYS...

PROFITABILITY* MARKET CAPITALIZATION*

ALL FIRMS VIGILANT VULNERABLE IN DANGER NEUROTIC +33%

16% 10% 9% 12% 10%

ALL FIRMS VIGILANT VULNERABLE IN DANGER NEUROTIC

75% 38% 9% 25% 10%

49%
101%
108%

+200%

* Data: Future preparedness data from 2008 Profitability and Market Capitalization data from 2015

Source: Rohrbeck, R. and Kum, M. E. (2018) ‘Corporate foresight and its impact on firm performance: A longitudinal analysis’, Technological Forecasting and Social Change, 129(4), pp. 105–116. https://doi.org10.1016/j.techfore.2017.12.013

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RENÉ ROHRBECK OCTOBER 2018 PROFESSOR OF STRATEGY

AARHUS UNIVERSITY DEPARTMENT OF MANAGEMENT

Scenarios create powerful mental images that an

rganization can follow (or avoid).

Classical mobility today

Digital assistants for manual driving

Future

Individual and shared mobility

Transition

Greener and more autonomous cars

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RENÉ ROHRBECK OCTOBER 2018 PROFESSOR OF STRATEGY

AARHUS UNIVERSITY DEPARTMENT OF MANAGEMENT

starts with multiple clear pictures 5+ years into the future

YOUR FUTURE PREPAREDNESS?

join at

slido.com

#BtB18 – choose room M3 - oplæg 1 René Rohrbeck

YOU personally YOUR

rganization

PLANNING…

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RENÉ ROHRBECK OCTOBER 2018 PROFESSOR OF STRATEGY

AARHUS UNIVERSITY DEPARTMENT OF MANAGEMENT

How do we deliver in cities that ban diesel vehicles?

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RENÉ ROHRBECK OCTOBER 2018 PROFESSOR OF STRATEGY

AARHUS UNIVERSITY DEPARTMENT OF MANAGEMENT

starts with multiple clear pictures 5+ years into the future

YOUR FUTURE PREPAREDNESS?

YOU personally YOUR

rganization

PLANNING… Involves working with partners and probing into new futures join at

slido.com

#BtB18 – choose room M3 - oplæg 1 René Rohrbeck

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RENÉ ROHRBECK OCTOBER 2018 PROFESSOR OF STRATEGY

AARHUS UNIVERSITY DEPARTMENT OF MANAGEMENT

WE ARE MUCH BETTER AT LOOKING AFTER OURSELVES THAN OUR ORGANIZATIONS.

2020 2010 2030 1960 2000 1980 1990 1970 Average LIFE EXPECTANCY 20 60 40

Sources: Foster, R. N. and S. Kaplan (2001). "Creative destruction." The McKinsey Quarterly(3): 40. (Life-expectancy of S&P 500 companies) UN (2015) World Population Prospects, 2015 revision (Human Life-Expectancy from the age of 1, world)

S&P 500 companies Projections

based on current data

Humans

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RENÉ ROHRBECK OCTOBER 2018 PROFESSOR OF STRATEGY

AARHUS UNIVERSITY DEPARTMENT OF MANAGEMENT

KEY TAKEAWAYS

Build shared future outlooks (scenarios, radars) 1 2 Train key people on systems thinking and trend audits Create budgets for probing into new markets 3 4 Analyze deeper than your competitor

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RENÉ ROHRBECK OCTOBER 2018 PROFESSOR OF STRATEGY

AARHUS UNIVERSITY DEPARTMENT OF MANAGEMENT

WONDERING HOW TO MAKE YOUR ORGANIZATION FUTURE READY!

Rene Rohrbeck

Professor Aarhus BSS

Assoc. Dean for

Corporate Relations

Adam Gordon

Associate Professor Aarhus BSS Executive Education

https://futureorientation.net/ https://bss.au.dk/samarbejde/kurser-og-netvaerk/