Platform of Healthy Food Fresh Hope Launched by a desire to - - PowerPoint PPT Presentation

A Trustworthy E- Platform of Healthy Food

Fresh Hope

Launched by a desire to improve food safety

Reassuring Mission

Motivated by providing quality and healthy food

Superior Selection

Representing a way of quality life

Fresh Hope

Facing with the explosive growth of e-commerce, Chunbo is determined to solve the issues in society and the environment to guarantee food safety with all the farmers and suppliers who have the same mission as us.

Nowadays, food security issue is getting worse and worse. There is more talk than

• action. Our social responsibility is the starting point of spring seeding.

Initiative: solving the food safety issue in China

2008 TOXIC FOMULA

2009年 TOXIC COOKER 2010年 LEAN MEAT ADDITIVE

2010 WASTED OIL

Vegetable cream issue sulphurized ginger issue

Excessive pesticide residues issue Fake egg issue

Chemical chaffy dish issue

milk powder exposed to be fake

2013 TOXIC STARCH 2012 TOXIC CAPSULE 2014 GMO food discussion 2011 ADDITIVE DETECTED

“Cadmium rice”

Tainted steamed buns issue

Stale meat sold by Husi Food

Decayed fruit issue

Compared with the low percentage of fresh food e-commerce in the whole revenue of agricultural produce, the room for its development of is still huge as more Chinese users are also seeking to buy food from online.

Tendency: great market potential for fresh food in the next few years

Data resource: 2016 Report on Fresh Food E-commerce Research by iResearch In 2015, the revenue of China’s online retail market is ￥3.8 tn, a year-on-year increase of 36.2%.

3.8 trillion RMB

36.2%

The total revenue of agricultural produce in 2015 reached ￥4.8 tn with a year-on-year growth of 24.8%.

4.8 trillion RMB 24%

The revenue of fresh food e-commerce in 2015 is ￥49.71bn, increasing by 80.8% compared with that of last year.

4.05bn 49.7bn

2015 2014 2013

12.6bn

3.5%

The fresh food e-commerce with more varieties of food have received more demands from consumers as the food standard is higher than before.

Upgrade: new demands bought by consumption upgrade

2.7W

A steady increase of the consumption of urban citizens

2.9W

2015 2014

2.3W

2013 Data resource: 2016 Report on Fresh Food E-commerce Research by iResearch It has been common for American middle-class families to buy from Whole Foods Market where people can find healthy food, for which Chinese consumers are still seeking. The result of consumer’s spending research

The more income one has, the more attention he/she will pay to food safety and brand.

Opportunity: healthy food as the core in consumption upgrade

Data resource: 2015 Report on Food Safety Research by Ipos

A Trustworthy E- Platform of Healthy Food

Positioning of Chunbo

Chunbo is committed to providing a healthy lifestyle for millions of households by integrating supply chains through advanced IT.

品类

11 categories 3000 kinds of delicious food

Chunbo selects high quality food and living goods globally.

An all-round e- commerce platform with multi-channels

Chunbo PC/WAP/Wechat E- shop/APP Cooperation with JD, Dangdang, and xiachufang.com

Reassuring Mission

All the goods you bought from Chunbo are fresh, healthy, and delicious, the quality of which is guaranteed for you to share the joy with your family.

选品 原则

Safe Assurance Safe Assurance Delicious Healthy Chunbo Quality Control Lab Traceable Inspection Mechanism Producer alliance for safeguarding the earth Chunbo Farm

specialized warehouse & cold chain logistics service

Safe Assurance=Selection+Product Standard+Hardware Facilities+Inspection Mechanism+Supply Chain+Service

Set-up and Operation of Chunbo B2C Platform

Reassuring Standard

The quality control lab gives reports based on professional inspection of pesticide residue, heavy metal and veterinary medicine residue.

High Quality Upstream Supply Chain

Direct purchasing from China and abroad Self-owned Brand

Inspection Mechanism

Customers rely on Chunbo’s strict selection standard.

Chunbo Selection Standard

Organic and additive- free natural food are Chunbo’s priority, and then comes the national green food standard.

Safe Assurance Freshness Healthiness Deliciousness

Chunbo follows law of nature and select those precious delicacies bestowed by nature in the right time. It requires that the environment where grains, eggs, poultry, and seafood come from must be natural and pollution-free. Chunbo buyers know about the country of

• rigin very well and
• nly select the best

quality products in the core production area.

Chunbo BEST is developed in accordance with Specifications for Certification of Organic Products issued by the Certification and Accreditation Administration of the PRC and Standards for Organic Products issued by the General Administration of Quality Supervision, Inspection and Quarantine of the PRC. These certifications specify the non-existence of 186 types of pesticide residue, 31 types of veterinary medicine residue and restrictions on 5 types of heavy metal contents for all raw food. It also specifies that packaged food shall not contain over 2,000 types of additives including bleaching agents, leavening agent, colorant and antiseptic.

The standard is developed in accordance with national standards

• f

GB/T5009.192-2003 Determination of Clenbuterol Residue in Animal Foods and GB/T 5009.199-2003 Rapid Determination

• f

Organophosphorus and Carbamate Pesticide Residues in Vegetables issued by National Health and Family Planning Commision

• f

the PRC, which specifies the restrictions on 64 types of pesticide residue, 3 types of veterinary medicine residue and 5 types of heavy metal contents for all raw food. It also specifies that packaged food shall not contain 15 types of synthetic colorings and 12 types of synthetic antiseptics.

“Chunbo BEST” and “Chunbo Quality Control” are the two admittance standards for all Chunbo goods.

Chunbo Self-owned Goods Standard

Water

Chunbo quality control standard Inspection frequency: every half year

Grain

Chunbo quality control standard & Chunbo BEST Inspection frequency: every batch

Edible Oil

Chunbo quality control standard & Chunbo BEST Inspection frequency: every half year

Poultry

Chunbo quality control standard & Chunbo BEST Inspection frequency: every three months

Eggs

Chunbo quality control standard & Chunbo BEST Inspection frequency: every batch

Seafood

Chunbo quality control standard & Chunbo BEST Inspection frequency: every half year/ three months

Other Prepackaged Food

Chunbo quality control standard & Chunbo BEST Inspection frequency: every half year

Dairy Products

Chunbo quality control standard Inspection frequency: every half year

The inspection mechanism detailing 8 categories of products

Chunbo Self-owned Goods Standard

We built the quality control lab in accordance with the requirements of national medicine filling. The lab, made up of 8 professional inspection experts, is equipped with six precision detectors from Japan and we issue traceable safety control reports where every product has its own ID.

Molecule-level inspection by Chunbo Quality Control Lab only for your safe assurance

The lab was built in the core warehouse area by senior experts from food safety field.

Chunbo Quality Control Lab

We perform food quality inspection on a molecular and issue traceable safety control reports for our customers’ peace of mind.

Traceable Quality Control Mechanism

Customers can refer to the report which will be issued after every batch inspection.

Traceable Quality Control Mechanism

Chunbo farm has passed ECOCERT and (NOP) 7 CFR 205. In the planting process, we strictly adhere to those standards where chemical fertilizer and pesticide are prohibited to do the planting in a natural way for your health and the eco-system of the earth. Chunbo farm produces hundreds of organic vegetables every day for Chunbo customers. Senior managers from Internet firms & fruit and vegetable farm experts Organic from soil to planting Eco-planting system and smart pest control

We now have three farms located separately in Miyun District, Beijing, Fengning District, Hebei, and Chongming Island, Shanghai, where fresh products grown with new technology are supplied directly.

Chunbo Farm, a demonstration base in the new era

These 13 farmers recognized by Chunbo, are a group of new producers relying on diligent work not pesticides. Starting by caring for their own families, they extend this care to more people by providing tens of millions of households with their fresh agricultural products. Now there have been more than 40 EU members providing healthy and high quality products for Chunbo users.

These producers and farmers are proven qualified long-term partners of Chunbo in China.

Producer Alliance for Safeguarding the Earth

全球优质供应商

Procurement overseas & suppliers-built order have become cooperation normality

Seek superior suppliers globally, Establish deep cooperation

We cooperate with almost 30 government representatives and food industrial associations. They recommend us the most representative local high-quality food ingredients. Meanwhile our professional overall investigated at origins to select around 500 top food brands which are coincident with chunbo safety standard. More than 300 brands supply around 1500 global superlative delicacies

Norwegian Seafood Council Meat & Livestock Australia Limited INAPORCRC Korea Nonghyup Italian Trade Agency Icy fresh salmon sashimi Australian brain-fed steak French pork ribs Korean pickles Lambrusco sparkling wine

We have developed several high-quality, low-payment, own-brand product series which are popular including chunbo farm, deep sea canteen, happy pig, earth kitchen, all from nature, flower season, enjoyable gifts and so on.

Chunbo’s self-owned brand products have become chunbo stars

The two warehouses separately in Beijing and Jiangsu are both equipped with 5 temperature zones. The total refrigeration area is up to 4,500 m2. Our cold chain covers picking, inspection, packaging, and delivery. Better storage and logistics management means faster delivery so as to keep the food as fresh as possible.

Our self-built specialized warehouse of 8,000 m2 and cold chain logistics guarantee the freshness of all the food products.

Self-built warehouse and full-process cold chain logistics ensuring superlative fresh

You can buy things through Chunbo PC website, WAP , wechat shopping mall, and APP to save your time and enjoy our convenient logistics. The separate packages and sealed transportation prevent secondary pollution efficiently. Fast delivery makes sure that you enjoy fresh food every day.

Delivery at a specified time in cities where we can deliver directly to users who can open and check the goods face-to-face.

Strategic cold chain logistics until the last 1 km

Chunbo Detailed Back-end Performance System

Control on Performance Mistakes The performance system is where major cost comes from for e-commerce and its efficiency directly impacts the Break-Even Point. Chunbo applies WMS system and controls the delivery mistakes within 1/100,000.

Performance Improvement

The WMS System can make the best use of shelf space. And applying automation and good management improves the workers’performance efficiency.

Recycling on Package

Chunbo uses recyclable incubator and ice bags to reduce the cost.

Two Phase Logistics

Main line + road delivery avoid the express traffic, cost less and deliver faster compared with SF.

Personalized Service

Chunbo self-developed DMS system can lower PDA purchase cost and realize more service through multi-functions.

User Community & Comment System

Chunbo details all the user communities where consumers can give feedbacks and comment so as to solve the problems timely.

Solve your problems on food

Cost Performance

High cost performance

Convenience

User-friendly e-commerce platform

Freshness

Exclusive cold chain service

Healthiness

Traceable products

High Quality

All-round purchase standard

Chunbo standards, Producer Alliance, cold chain logistics and e-commerce system save your trouble and earn your trust by providing high quality food.

Choice of Family

The best car in world is the father’s shoulder and the best dish is that cooked by mother. Chunbo insists a healthy lifestyle by integrating nutritionist, Chef gourmet open class, and happy weekends in Chunbo Farm.

KOLs lead new food inspiration

Gourmet masters, star mothers, professional buyers…gather at chunbo.com and share their new inspiration on food.

They all bought this and I also want to have a taste

……. …….

Chunbo user delicacy community

From farm to table, Chunbo invited celebrity chefs to create custom-made recipes for Chinese, western and fusion cuisine, turning cooking into a simple and enjoyable experience.

Well-rounded recipes created by chefs at Chunbo

Gu Zhongyi, the Chunbo nutritionist, answers users’ questions regularly.

Chunbo nutritionist gives you the ideal nutrition plan for every meal of the week

A healthy meal lies in the balanced match

• f ingredients. Gu Zhongyi, the Chunbo

nutritionist, develops the healthiest dietary plan for you.

Plant-based food is the key to ensuring a balanced diet. Restaurants are often found to use excessive oil and salt, so cooking at home is a much healthier choice.

Image & text-short video-voice

Open class topics

Dadong’s dinner on lunar new year’s eve

Community communication

Direct broadcast of Dadong open class on lunar new year’s eve

Interactive topics

Get back old taste together

content

Dadong’s secret of new year’s eve

Custom merchandise

Dadong’s exclusive cooked rice cake

• n new year’s eve

Star mother home dishes, dietitian special lectures, chef seasonal delicacy, baby table lectures, even zodiac sighs, providing more life service.

Regular open classes, value-added service

Offline delicacy evaluation, running event, chunbo farm family day and quality control lab interaction

Chunbo Offline Activities

Chunbo users say…

Contact:

• Ms. Xue Yan (Sophia)

International Procurement Director Beijing Chunbo Technology Co.,Ltd Email: xueyan@chunbo.com