play sport P R I VAT E & C O N F I D E N T I A L THE BRIEF - - PowerPoint PPT Presentation

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play sport

play sport P R I VAT E & C O N F I D E N T I A L THE BRIEF - - PowerPoint PPT Presentation

Aug 18, 2022 557 likes •825 views

A PRESENTATION TO: play sport P R I VAT E & C O N F I D E N T I A L THE BRIEF Play Sport is the brand new childrens activity ofg- shoot of long-established E-P-C. Aimed at parents and head teachers to keep children fjt and active.

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A PRESENTATION TO:

play sport

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THE BRIEF

Play Sport is the brand new children’s activity ofg- shoot of long-established E-P-C. Aimed at parents and head teachers to keep children fjt and active. Looking at the local competition, and having a pre- defjned colour palette (blue, red and white) I have put together some initial concepts in this presentation. There is a fairly wide range of ideas, trying to convey a Fun, Professional and Reliable company. I would really appreciate feedback on the following presentation, & if you see potential, the possibility of fjnalising one of them, to move the brand forward. Thanks you for the time & opportunity,

Dan

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The local competition

As mentioned in our meetings, the competition locally are as follows:

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Logo Concept one:

The Badge

This concept uses a team style badge for the Play Sport logo, along with a bold and modern typeface to create a strong, bold visual.

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Logo Concept one: THE BADGE

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Logo Concept one: THE BADGE 2

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Logo Concept Two:

PS

This logo uses a typographic base to create an icon with the letter P and S (for Play Sport). The idea is that over time the icon could be used minus the text and still be recognisable as the brand. You’ll see a traditional and modern attempt.

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Logo Concept Two: PS

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Logo Concept Two: PS 2

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Logo Concept Two: PS 3

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Logo Concept Three:

THE FLAG

This concept grew from an initial idea of using a fmag (almost like a corner fmag, that would be used whilst playing sport) and then transformed into a play on the Sky Sports logo. Again there are various treatments, including silhouettes.

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Logo Concept Three: the flag

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Logo Concept Three: the flag 2

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Logo Concept Three: the flag 3

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Cutting Room:

The one that didn’t make it

Finally, the logo I was going to omit from the presentation. However, it has made the cut, just. The reason it was being left behind was that the logo was a precursor to ‘The Flag’, which I felt did it better. Along with a couple of others.

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Cutting room

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Cutting room

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Daniel Tiller

Graphic & Web Designer 07595 397 242 | dan@mynameisdan.co.uk www.mynameisdan.co.uk  @my_nameis_dan