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PRESENTATION MANUAL

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PRESENTATION ON SCREEN

This manual covers guidelines pertaining to your physical presentation in a video call, as well as your digital presence. These guidelines are intended to leave a large amount of room for personal expression and style. The presentation protocols are to make you aware of how you appear from the customers’

• perspective. The rules make reference to procedural standards, such as how you should

frame yourself within the screen, what types of profile photos are acceptable, and how to reduce background noise. As always, the rules put forth there are not intended to interfere with your style, but rather to adhere to a succinct, high quality customer experience. Furthermore, customer research indicates that consultant presentation and presence conducted in such a manner instills a sense of trust, approachability,and authenticity, leads to repeat business. If however, you feel that any of these rules are hindering or interfering with your ability to deliver your best service, please contact Hundred Life Design.

You may use a smartphone camera if your smartphone has a really, good camera. But if in doubt, do it right and use a proper camera. Profile Photo framing should be done in a portrait format (same as example below). See the guide below. Image is blury when enlarged. This is a common problem with smartphone

• cameras. Notice how facial details

appear of out focus. With a proper camera, the photo can be enlarged while maintaining perfect clarify One of the first touchpoints any customer will have with you is your profile page, and the first thing they will notice is your photo. For this reason, having a high quality, professional photo is essential for making a solid first impression and increasing customer traffic on the rest of your page. Profile photos must be high resolution resolution, 1280 x 720 pixels or larger. A professional photo, one without a cliché photo studio backdrop, is an ideal picture. If you are taking the photo yourself, make sure your camera or device is capable of producing photos to a minimum quality of 1280 x 720 pixels.

HIGH QUALITY PROFILE PHOTOS

HIGHT QUALITY NOT HIGH QUALITY

Avoid squaring your shoulders with the camera (ie. your body is directly facing the camera). Instead, angle your body either to the left or right just slightly. You do not need to look directly into the camera, but do not be starting too far off in the distance. You can have your profile photo in full color or in black and white. For color photos, images must not be

• versaturated, they must have a natural, healthy look to them. Additional image filters like a washed out or

vintage look is not recommended. The clothing you wear in your profile photo is up to you. We recommend you wear what makes you feel most

• confident. It is also recommended you wear something appropriate for your field of expertise and your
• clientele. In other words, health and fitness oriented Life Designers should wear something sporty whereas a

Life Designer who specializes in executive interviews should considering wearing something that reflects their

• clientele. But more importantly, wear whatever you like most and whatever you feel best represents you!

Lastly, smiling is optional. If you are not going to smile, have a relaxed, peaceful look on your face. A totally serious face may result in a standoffish or unapproachable demeanor. If you do smile, make it genuine. Smiles which are too big look forced. Color or black and white ok. No “trendy” Instagram filters or washed-out looks. Shoulders should fill most of the frame to the left and right of photo Head space: Couple inches Natural smile Sightly turned shoulders Aim for bottom frame around your sternum, or just under your sternum.

The second part of your profile page is a brief, self-written biography. Here you can more formally introduce yourself (as compared to an informal introduction in the video section, you will read about that in the next section). The bio is a chance to touch on your professional and educational experiences / qualifications, as well as how you work with your clients. The written section is where you can comment on what you have done and why you are worth your price, as well as what customers can expect from you. Focus on what you can do for others rather than simply your accomplishments. Talk about how you work with people, what is your approach to coaching? What values or perspectives do you incorporate into your work?

WELL WRITTEN BIOS

TIPS FOR WRITING A GOOD BIO:

It is not recommend you write a script that you try to memorize or read from. This comes off as being

• inauthentic. Below you will find a list of questions to prompt some dialogue. We recommend answering at least

a couple of them (but not all). You are not delivering a speech, just talk naturally as if you were explaining yourself and your services to a friend or new client.

AUTHENTIC VIDEO

This section is only relevant for Life Designers who have opted for the Premium Profile package. Standard Profiles do not allow for video uploads. For more information on Premium Profiles, please visit www.hundredlifedesign.com/premiumprofiles. The video is a chance for you to talk about yourself in a more informal way, and to let the viewers know that you are, in fact, a real person. Plus, by having a sample video, customers get a much better sense of what they can expect when they make an appointment with you. Ensuring your video looks and feels authentic is hugely important. This will likely take a couple tries before you get it right. As with the profile photo, follow the tips on how to frame and present yourself, with one exception. Do not try to film your video in profile frame (the tall way). Video cameras record in 16:9 ratio (where the length

• f the frame is almost twice as wide as the height).

Because of this, position yourself in the video frame as follows: Position yourself slightly off

• center. Being directly in the

middle of the frame, and staring head on into the camera can be uncomfortable for the viewer.

QUESTIONS AND PROMPTS

Explain a bit about your professional and personal background. Focus less on awards

• r degrees and more on actual, real world accomplishments.

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What else do you do other than be a Life Designer? Don´t talk about work stuff.

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Maybe mention one or two of your vulnerabilities which you have overcome, and which you believe many of your clients are also experiencing.

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List a couple of very unique or cool facts about you and/or a few of your proudest moments.

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What does taking control of your life mean to you?

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What does well-being and “healthy” mean to you?

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What does having a “good job” mean to you?

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What do you like about being a Life Designer (working as a coach & helping people)?

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What do you like about Hundred Life Design philosophy?

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Why have you chosen to inspire others?

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Have you ever had mentors or coaches in your life? How have they helped you?

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In what ways do you think self-improvement, or taking control of one's life, is cool or socially desirable?

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Note: Generally a photographer who can take your profile photo can also help you with a simple intro video. This is an affordable service which many people do as freelance work. Look up freelance photographers/videographers in your area if you do not feel comfortable doing it yourself.

The environment in this context refers to the physical location you are in while taking a video call. In other words, everything going on around you while you are in a call with clients.

VIDEO CALL ENVIRONMENT

AMBIENT NOISE

That includes all the background sounds of whatever room or environment you are in. Common noises people don’t realize come through very loud on a video call include, but are not limited to, dishwashers and kitchen appliances, lawnmowers, construction, cars and traffic sounds, pets and other people in your house or proximity, and typing/writing on the same table as your video device. This should go without saying, but also make sure all TVs, stereos, and electronic devices of the sort are not running. Please also turn off all notification sounds from email, text messages, etc. This means turn your mobile devices to SILENT. Even the buzzing of phone notifications is hugely distracting. If you are using a mobile device to take the video call, turn it to silent mode. Do not be distracted by incoming notifications while in a call. It is best to be in an indoor environment due to sound insulation. If you choose to work outside, make sure there is no wind (this is hugely annoying and disturbing to the person on the other end), or other common outdoor sounds (lawnmowers, barking dogs, etc.). Furthermore, if you work outside, make sure you check your internet connection quality before beginning the call. See notes on how to do this in section below. Sitting on a patio or outside a building often has a very weak wifi connection. 4G LTE connections constantly fight for dominance with weak wifi signals, so either turn of wifi or make sure the connection is strong. Likewise, you are further away from buildings, make sure your cellular data connection meets minimum performance requirements. This is everything seen in the camera’s view which falls behind you. Make sure whatever is behind you are things which you are okay having a client see. If your house is messy, or if your clothes are all over your bed, or if you are in a busy public area, MOVE TO SOMEWHERE CALMER. Having commotion in the background is distracting for clients, plus it causes a lot more video lag. Additionally, the environment you are in says a lot about your professionalism. Keep your background minimal and neutral. Bookshelves, living rooms, clean home environments, or totally blank walls are fine. If outside, keep the visual stimulation behind you to a minimum (eg. sit up against a wall or hedge).

THE BACKDROP

VIDEO CALL BEST PRACTISES

The examples below do a great job of demonstrating how to appear in your video call. Notice how the backdrops are simple and well light. The Life Designer is filling up most of the screen, and the camera is positioned at reasonable angle and distance away. The Life Designers are both upright, not hunched over, and there is no

• verbearing backlight (eg. open window or bight lamp) positioned behind them.

APPEAR THIS WAY ON SCREEN EVERY TIME AND YOU’LL BE A PLEASURE TO TALK TO BEFORE EVER SAYING A WORD!

Good Example Bad Examples

An extremely important point for professional presentation is how the camera on your device is positioned relative to you. Much like in the profile picture section above, how you are positioned in the frame of the camera view can greatly change the look and feel of your conversation. The example below shows the most common mistakes people make when talking via video chat. When the camera is positioned significantly lower than your eye level, and placed rather close to your face, it creates this awkward feeling that you are looking down onto the recipient. This is common for mobile devices when holding the phone in your hand or when sitting too close to the webcam on your laptop. Notice how in the second example (the good one) my upper body is in full view, the camera appears more level with my eyes, and it creates a more natural feeling conversation. These two photos were taken with the same webcam on my laptop, the only difference was that I sat further back from the camera. Note: Doing this in a noisy or outdoor environment could interfere with sound quality and voice clarity. Use headphones with a built-in microphone.

VIDEO CALL POSITIONING

You may ask, I get is how do I know if I look good in my camera? The video chat screen will always give you a small window in the button right or left corner of your conversation screen where you will be able to view yourself (ie. this is what the client sees). It is recommended that you set up your camera before hand anyways to properly position yourself, check the lighting, etc.

This is what happens when your laptop or device is too close to you. When you are looking down onto your device, it creates an uncomfortable viewing angle, makes you look less professional, and often picks up annoying glare from overhead lights. Sit further back from your device, while also positioning your more upright. This creates a more comfortable, natural feeling viewing

• angle. It also reduces glare and most

importantly, allows the client to see body language.

ATTITUDE

Clients come to Hundred for a Life Designer who is engaged, inspired, positive, and energized. Your attitude and mindset must be on point. If you have had a difficult day, leave it behind and present yourself as a positive and knowledgeable expert. You have to “walk the talk” at all times. We all have bad days, that’s totally normal. But if you cannot bring your A-Game to a conversation, do not take the call! Take a break, do some deep breathing, jumping jacks, or write your problem down and save it for later. If all else fails, contact Hundred Life Design and we will help you to reschedule and keep the relationship with the client strong. Now that you have created an attractive and inviting profile page, and you have mastered setting up your call environment, it is time to take a call. Remember, clients are paying for your time, they want to talk with you. So, work toward being 100% present, both physically and mentally. Anything which could be a distraction takes away from the client's engagement and customer experience. Actions which seem neutral or causal can actually be extremely distracting and annoying. They can also be really rude, regardless of intention. Common distractors include eating, multitasking, web browsing, having your pet sit on your lap or in the same room, other people, including children being present, or getting up quickly to do some trivial task like turn off the stove or let your dog inside. These may seem like pretty normal, inoffensive actions, but they greatly disrupt the customer experience. Multitasking, web-browsing, dealing with your kids, or taking a quick break to do some trivial task all express the underlying notion that the client is not your priority. This is especially true when it comes to keeping your pets out of the video. They may be super cute to you, but they can be very distracting to a client. Even if your pet is “really well behaved” and can sit quietly on your lap or in the corner, the chances of it causing a distraction are high. Our goal at Hundred is to help people solve their problems through the support of experts while making them feel that they are important and cared for. Make sure they never feel like an afterthought.

VIDEO CALL & YOU

Hairstyles are largely up to you. Just make sure to actually style it. Last point here is your Aura, or your overall energy. This has a lot to do with how you are feeling in the moment. If you are exhausted, hungover, visibly intoxicated, high, or otherwise not your performing self, do not take the

• call. Customers will be able to sense it and it will negatively impact your call and reputation.

Clean and presentable: Clients will not be able to smell you, so if you have not done the laundry, that’s fine. But visible stains, dirt, rips, holes, damage, etc. are not acceptable.

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No large images or graphic prints. This includes novelty and souvenir shirts, sports & university branded garments, and “designer” or branded clothing. Hundred does not do advertising for Gucci, Adidas, Quicksilver, etc. Clothing with small logos, embroidery, etc. are fine (eg. Tommy Hilfiger flag, small Nike swoosh, small polo shirt insignias, etc.).

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Don’t be “too comfortable.” Oversized hoodies, loose fitting t-shirts, pajamas, undershirts,

• r wrapping yourself in a blanket are not acceptable. If you are outside trying to catch some sun

rays while taking a video call, that's fine, just put on a shirt for the call. Topless or bikini top conversations are not professional.

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CLOTHES, HAIR, & AURA

When it comes to your physical appearance, Hundred Life Design allows a great deal of personal expression regarding how you wish to dress and style yourself. Regarding clothes, you are free to wear whatever you like, with three exceptions.

Hundred Thanks!

Thanks for taking the time to familiarize yourself with the presentation protocols for Hundred Life Design. As always, for any questions, concerns, or to schedule a test call on your device, please do not hesitate to contact Hundred Life Design.